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  • How to set up an environment for android app development?

    - by The Dark Knight
    I have been researching for sometime now regarding the process to install android sdk and associated tools . After visiting Android Developers page, i first installed the android sdk and then installed eclipse plugins for my indigo version from the install softwares options.However, it is mentioned in the developers page : Download the Android SDK. Install the ADT plugin for Eclipse (if you’ll use the Eclipse IDE). Download the latest SDK tools and platforms using the SDK Manager. I have downloaded the sdk and installed the adt plugins for eclipse.I just need to point the eclipse towards the location of the sdk. However, i am stuck at the last step which is asking me to download the latest tools using the sdk manager. The manager interface pops up and i see a lot of options there. I don't know which ones i must select and install. If some one can help me out here and tell me which options to choose and install(if possible, with a screen shot), it will be very beneficial for me.

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  • How to make google analytics report on two domains as though they are one site?

    - by Ben
    We have a main site that Google analytics is currently running fine on (www.ourcompany.com). We have a page that is technically part of the site (same design, etc.) but is hosted on another server/domain for various business reasons (www.ourparentcompany.com/ourcompanyapp/). Do we just add the normal google analytics code to the bottom of that page? Or is there something more we have to do? If there isn't anything more then couldn't anyone just take your GA code and start reporting analytics to your profile from their site?

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  • How exactly is Google Webmaster Tools measuring "Site Performance"?

    - by Rémi
    I've been working for two months now on improving our response time (mainly server side) on a new forum (a brand new product on a technical point of view) we've launched in Germany a few month ago and I'm a lot surprised by the results I get. I monitor our response time using Apache logs and our own implementation of Boomerang beacon. Using my stats, I can see that our new product responds in about 680 ms where our old product was responding in about 1050 ms. On the other side, Google Webmaster Tool tells us that our pages have an average reponse time of about 1500 ms today where it was 700 three months ago with our old product. I've figured that GWT was taking client side metrics into account so I've added some measures on our Boomerang beacon and everything looks just fine. I've also ran some random pages on ySlow and Google's Page Speed and everything looks better than it was before. We event have a 82% on Google's Page Speed tool which is quite cool for a site with some ads in it :) Lately, we have signed a deal with Akamai to use two of their products : CDN for our static files (we were using another CDN before but it wasn't very effective) and RMA to improve Networks routes. We have also introduced a new agressive cache mecanism to ensure that most of the pages served to crawlers are cached by our memcache grid. After checking my metrics, it seems that this changes have improved from 650ms to about 500ms, which is good (still not great but it is definitly an improvement). But webmaster tools continues to report an increasing average response time where we see it decreasing in the same time. Have you ever had the same kind of wierd behavior on your sites while doing performance improvements ? Do you have any idea how to monitor the same thing Google does with Site Performance in Google Webmaster Tools so that we could improve our site and constantly check if it is what Google wants ? Edit 2011/07/26 : Thanks for your answers guys ! Nevertheless, I was not precise enough. The main issue we have is not with the Site Performance page but with the Crawl Stats one for now. We probably found an issue on our side with some very slow pages (around 3000 ms !!) and we are trying to fix them. I'll keep you posted as soon I'll have some infos. Thanks again !

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  • How to understand Linux kernel source code for a beginner?

    - by Amit Chavan
    Hi, I am a student interested in working on Memory Management, particularly the page replacement component of the linux kernel. What are the different guides that can help me to begin understanding the kernel source? I have tried to read the book Understanding the Linux Virutal Memory Manager by Mel Gorman and Understanding the Linux Kernel by Cesati and Bovet, but they do not explain the flow of control through the code. They only end up explaining various data structures used and the work various functions perform. This makes the code more confusing. My project deals with tweaking the page replacement algorithm in a mainstream kernel and analyse its performance for a set of workloads. Is there a flavor of the linux kernel that would be easier to understand(if not the linux-2.6.xx kernel)?

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  • How to transfer Google Earth route to Google Maps?

    - by macias
    I have a GPX route, I imported it into Google Earth. Everything is fine, so I saved it as KMZ file. Then just for check, I imported KMZ back into Google Earth. No problem. The thing is, I would like to work with Google Maps, no Google Earth and I am not able to transfer this route into Google Maps. Each time I select "show in Google Maps", the view is switched from Earth to Maps, but my route is missing. If I use standalone web browser and try to import any of the files directly to Google Maps, either it falls into some infinite loop (I wait ~hour and still see progress bar) or Google Maps shows error. Thus the question: how to transfer a route from Google Earth to Google Maps? The size of GPX file is 3MB, the size of KMZ is 1MB.

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  • how to retrieve img alt text with jquery or javascript? [on hold]

    - by kate
    Which is the code with which we can retreive alternative text of image: It is a Cataloge with clothes. Dressers, Shirts, Skirts e.t.c. in front page of a site. The featured images of the categories can be changed manually from someone. I did a check and it is asking me to give alt text. I did it to some images with alt="". But to the cataloge I cannot do it. the code is below: {{ 'option_selection.js' | shopify_asset_url | script_tag }} {{ 'api.jquery.js' | shopify_asset_url | script_tag }} {% if template contains 'customers' %} {{ 'shopify_common.js' | shopify_asset_url | script_tag }} {{ 'customer_area.js' | shopify_asset_url | script_tag }} {% endif %} {% if settings.display_slideshow %}{{ 'jquery.slider.js' | asset_url | script_tag }}{% endif %} {% if settings.include_masonry %}{{ 'jquery.masonry.js' | asset_url | script_tag }}{% endif %} {% if settings.enable_product_image_zoom %}{{ 'jquery.zoom.js' | asset_url | script_tag }}{% endif %} {{ 'fancy.js' | asset_url | script_tag }} {{ 'shop.js' | asset_url | script_tag }} Shopify.money_format = '{{ shop.money_format }}'; {% if template contains "product" %} jQuery(document).ready(function($){ {% if product.variants.size 1 or product.options.size 1 %} new Shopify.OptionSelectors("product-select", { product: {{ product | json }}, onVariantSelected: selectCallback }); {% assign found_one_in_stock = false %} {% for variant in product.variants %} {% if variant.available and found_one_in_stock == false %} {% assign found_one_in_stock = true %} {% for option in product.options %} $('#product-select-option-' + {{ forloop.index0 }}).val({{ variant.options[forloop.index0] | json }}).trigger('change'); {% endfor %} {% endif %} {% endfor %} {% endif %} }); $(function() { $( "#tabs" ).tabs(); });

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  • How to higly compress files

    - by Alfred James
    I want to learn how can we higly compress a file. I have downloaded files whose compressed size was 4 gb and after expanding they became 10GB file. So Which software I need to use for such high compression? Will I lose quality of the data by compression? If you direct me to Winrar or 7zip, please tell me how can I higly compress a file cuz I have tried compression with it but the size was reduced just by few MBs. I am compressing games like .exe files. Thanks

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  • Rel = translation

    - by Tom Gullen
    I can't find much online about rel="translation" We have tutorials and manual entries which we are going to get users to translate. If the original page in English is: http://www.scirra.com/tutorial/start And there are two translations: http://www.scirra.com/tutorial/es/start (spanish) http://www.scirra.com/tutorial/de/start (german) How would I correctly link all these up? I'm aware at the top of the page I would need to specify the correct IS639-1 code: <html lang="de"> But I'm more interested in letting Google know they are not duplicates but are translated.

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  • The actual difference between styesheet in the header and a seperate file

    - by David Knight
    Am wondering if someone can give me an opinion on this. I have always been taught to have all of the CSS in a separate file that is referenced from the head of the page. Reading this article http://www.lukew.com/ff/entry.asp?1792 the author is talking about making the Guardian website responsive. One of the things he notes they did to make the site faster and more resilient is to add the CSS inline into the header, thus reducing HTTP requests. Now this got me thinking about the right/best/fastest way of using the CSS If you have one main CSS file, its going to be called and read by the site on every page, no mater how big it is. So with that in mind, Im actually starting to think its better to just inline the whole style sheet and remove one HTTP roundtrip. I know for the purposes of neatness and being able to edit the file a seperate file is better. But which would you recommend and which do you think is faster? Thanks!

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  • FREE Windows Azure Boot camp &ndash; Raleigh Wednesday June 23, 2010

    - by Jim Duffy
    Just want to be sure you don’t miss out on an opportunity to take advantage of some free Windows Azure training. Microsoft Developer Evangelist Brian Hitney and I will be presenting a one-day Windows Azure boot camp on June 23rd in Raleigh, NC at the Microsoft RTP offices. For more information on content, what to bring, directions, etc. just click here to go to the information and registration page for the Raleigh event. To find other dates and locations for the Windows Azure boot camps  head over to the Windows Azure Boot Camp page. Brian and I hope to see you there! Have a day. :-|

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  • Static "LoD" hack opinions

    - by David Lively
    I've been playing with implementing dynamic level of detail for rendering a very large mesh in XNA. It occurred to me that (duh) the whole point of this is to generate small triangles close to the camera, and larger ones far away. Given that, rather than constantly modifying or swapping index buffers based on a feature's rendered size or distance from the camera, it would be a lot easier (and potentially quite a bit faster), to render a single "fan" or flat wedge/frustum-shaped planar mesh that is tessellated into small triangles close to the near or small end of the frustum and larger ones at the far end, sort of like this (overhead view) (Pardon the gap in the middle - I drew one side and mirrored it) The triangle sizes are chosen so that all are approximately the same size when projected. Then, that mesh would be transformed to track the camera so that the Z axis (center vertical in this image) is always aligned with the view direction projected into the XZ plane. The vertex shader would then read terrain heights from a height texture and adjust the Y coordinate of the mesh to match a height field that defines the terrain. This eliminates the need for culling (since the mesh is generated to match the viewport dimensions) and the need to modify the index and/or vertex buffers when drawing the terrain. Obviously this doesn't address terrain with overhangs, etc, but that could be handled to a certain extent by including a second mesh that defines a sort of "ceiling" via a different texture. The other LoD schemes I've seen aren't particularly difficult to implement and, in some cases, are a lot more flexible, but this seemed like a decent quick-and-dirty way to handle height map-based terrain without getting into geometry manipulation. Has anyone tried this? Opinions?

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  • EJB Named Criteria - Apply bind variable in Backingbean

    - by Deepak Siddappa
    EJB Named criteria are predefined and reusable where-clause definitions that are dynamically applied to a ViewObject query. Here we often use to filter the ViewObject SQL statement query based on Where Clause conditions.Take a scenario where we need to filter the SQL statements query based on Where Clause conditions, instead of playing with SQL statements use the EJB Named Criteria which is supported by default in ADF and set the Bind Variable parameter at run time.You can download the sample workspace from here [Runs with Oracle JDeveloper 11.1.2.0.0 (11g R2) + HR Schema] Implementation StepsCreate Java EE Web Application with entity based on Employees table, then create a session bean and data control for the session bean.Open the DataControls.dcx file and create sparse xml for as shown below. In sparse xml navigate to Named criteria tab -> Bind Variable section, create binding variable deptId. Now create a named criteria and map the query attributes to the bind variable. In the ViewController create index.jspx page, from data control palette drop employeesFindAll->Named Criteria->EmployeesCriteria->Table as ADF Read-Only Filtered Table and create the backingBean as "IndexBean".Open the index.jspx page and remove the "filterModel" binding from the table, add <af:inputText />, command button and bind them to backingBean. For command button create the actionListener as "applyEmpCriteria" and add below code to the file. public void applyEmpCriteria(ActionEvent actionEvent) { DCIteratorBinding dc = (DCIteratorBinding)evaluteEL("#{bindings.employeesFindAllIterator}"); ViewObject vo = dc.getViewObject(); vo.applyViewCriteria(vo.getViewCriteriaManager().getViewCriteria("EmployeesCriteria")); vo.ensureVariableManager().setVariableValue("deptId", this.getDeptId().getValue()); vo.executeQuery(); } /** * Programmtic evaluation of EL * * @param el EL to evalaute * @return Result of the evalutaion */ public Object evaluteEL(String el) { FacesContext fctx = FacesContext.getCurrentInstance(); ELContext elContext = fctx.getELContext(); Application app = fctx.getApplication(); ExpressionFactory expFactory = app.getExpressionFactory(); ValueExpression valExp = expFactory.createValueExpression(elContext, el, Object.class); return valExp.getValue(elContext); } Run the index.jspx page, enter departmentId value as 90 and click in ApplyEmpCriteria button. Now the bind variable for the Named criteria will be applied at runtime in the backing bean and it will re-execute ViewObject query to filter based on where clause condition.

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  • Desktop Fun: Wolves Wallpaper Collection

    - by Asian Angel
    Wolves represent aspects of nature that refuse to be tamed, seeking to remain forever free. If you feel a special kinship with these spirited creatures, then you will definitely want to bring this beautiful pack home to your desktop. Note: Click on the picture to see the full-size image—these wallpapers vary in size so you may need to crop, stretch, or place them on a colored background in order to best match them to your screen’s resolution. Latest Features How-To Geek ETC Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions How to Enable User-Specific Wireless Networks in Windows 7 How to Use Google Chrome as Your Default PDF Reader (the Easy Way) Bring a Touch of the Wild West to Your Desktop with the Rango Theme for Windows 7 Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic E.T. II – Extinction [Fake Movie Sequel Video] Remastered King’s Quest Games Offer Classic Gaming on Modern Machines Compare Your Internet Cost and Speed to Global Averages [Infographic] Orbital Battle for Terra Wallpaper

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  • Using a script that uses Duplicity + S3 excluding large files

    - by Jason
    I'm trying to write an backup script that will exclude files over a certain size. If i run the script duplicity gives an error. However if I copy and paste the same command generated by the script everything works... Here is the script #!/bin/bash # Export some ENV variables so you don't have to type anything export AWS_ACCESS_KEY_ID="accesskey" export AWS_SECRET_ACCESS_KEY="secretaccesskey" export PASSPHRASE="password" SOURCE=/home/ DEST=s3+http://s3bucket GPG_KEY="gpgkey" # exclude files over 100MB exclude () { find /home/jason -size +100M \ | while read FILE; do echo -n " --exclude " echo -n \'**${FILE##/*/}\' | sed 's/\ /\\ /g' #Replace whitespace with "\ " done } echo "Using Command" echo "duplicity --encrypt-key=$GPG_KEY --sign-key=$GPG_KEY `exclude` $SOURCE $DEST" duplicity --encrypt-key=$GPG_KEY --sign-key=$GPG_KEY `exclude` $SOURCE $DEST # Reset the ENV variables. export AWS_ACCESS_KEY_ID= export AWS_SECRET_ACCESS_KEY= export PASSPHRASE= When the script is run I get the error; Command line error: Expected 2 args, got 6 Where am i going wrong??

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  • how to get new site indexed by alexa

    - by JohnMerlino
    When I search my site on alexa, it says "Alexa Traffic Rank: No Data". So I google the issue. I come across this page: http://www.loudable.com/my-website-data-not-showing-in-alexa-get-your-website-crawled-by-alexasolution.html It says to get site indexed, click Crawl my site on the webmasters page. However there is no longer a link that says "Crawl my site". So as of now, does anyone know how to get site indexed by alexa so that my traffic rank will display on alexa index?

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  • Galaxy Note II MTP on Ubuntu 12.04

    - by Anass Ahmed
    I bought a branding new Galaxy Note II and I tried to mount its storage to my ubuntu laptop. As you know, Android 4.0+ uses MTP by default. Android 4.1 doesn't support USB Mass Storage anymore! So I have to use MTP to open my files via USB. I followed this article to get it work. It worked only for External Memory Card. but the internal cannot be reached! $mount /dev/sda3 on / type ext4 (rw) proc on /proc type proc (rw,noexec,nosuid,nodev) sysfs on /sys type sysfs (rw,noexec,nosuid,nodev) none on /sys/fs/fuse/connections type fusectl (rw) none on /sys/kernel/debug type debugfs (rw) none on /sys/kernel/security type securityfs (rw) udev on /dev type devtmpfs (rw,mode=0755) devpts on /dev/pts type devpts (rw,noexec,nosuid,gid=5,mode=0620) tmpfs on /run type tmpfs (rw,noexec,nosuid,size=10%,mode=0755) none on /run/lock type tmpfs (rw,noexec,nosuid,nodev,size=5242880) none on /run/shm type tmpfs (rw,nosuid,nodev) /dev/sda5 on /media/Islamics type fuseblk (rw,noexec,nosuid,nodev,allow_other,blksize=4096) /dev/sda8 on /media/Technology type fuseblk (rw,noexec,nosuid,nodev,allow_other,blksize=4096) /dev/sda7 on /media/Misc type fuseblk (rw,noexec,nosuid,nodev,allow_other,blksize=4096) binfmt_misc on /proc/sys/fs/binfmt_misc type binfmt_misc (rw,noexec,nosuid,nodev) gvfs-fuse-daemon on /home/anass/.gvfs type fuse.gvfs-fuse-daemon (rw,nosuid,nodev,user=anass) gvfs-fuse-daemon on /root/.gvfs type fuse.gvfs-fuse-daemon (rw,nosuid,nodev) mtpfs on /media/GalaxyNote2 type fuse.mtpfs (rw,nosuid,nodev,allow_other,user=anass)

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  • GWT: Generate more complete crawl error report

    - by Mike
    I'm a developer in charge of managing Webmasters and related issues (including correcting crawl errors) for dozens (hundreds, maybe?) of active sites and as part of my duties I create a report of every discrepancy, including all pages generating a 404 and all pages that link to those pages. Currently within Webmaster Tools I'm able to download a csv file of all pages with a 404 response, but I'm then having to manually click on every single one of those links and copy the "linked from" field to paste into my spreadsheet. This is extremely tedious and seems unnecessary; I would expect the ability to download all that data at once. I'm ultimately looking for the end result of one csv file that has every url with a 404, but also has every url that links to each one of them. Am I overlooking this functionality somewhere or does anyone have a good solution? Edit 1 (2/11/2013): Example of what the csv output looks like now: URL,Response Code,News Error,Detected,Category http://www.abcdef.com/123.php,404,,11/12/13,Not found http://www.abcdef.com/456.php,404,,11/12/13,Not found Which is great, but let's say 123.php has 5 pages that link to it. Now I have to duplicate that row in my spreadsheet 4 more times, then go into Webmasters, get all the url's that link to the page, and add that data to my spreadsheet. The output I would prefer: URL,Response Code,Linked From,News Error,Detected,Category http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage1.php,,11/12/13,Not found http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage2.php,,11/12/13,Not found http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage3.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage1.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage2.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage3.php,,11/12/13,Not found Note the (hypothetical) addition of a "Linked From" column, as well as the fact there are only 2 unique URL's now (like before) but all of the "Linked To" pages are shown in one report. Edit 2 (2/12/2013): To clarify, my question is less about detecting and correcting 404's, but more about generating a report of what Google has listed as errors. Oftentimes, these errors aren't even valid anymore but I still need documentation to show that Google detected a problem and that problem is now fixed. Many of the "linked from" url's I find are actually outdated, cached resources. For example, I'll frequently see that the linked-from url is the sitemap, which is actually an old sitemap cached by Google that points to an old page. Neither the sitemap or old page exist, but they still appear in my crawl error reports because they are cached resources.

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  • Too much free space on FreeNAS - ZFS

    - by Guillaume
    I have a FreeNAS server with 3 x 2 To disks in raidz1. I would expect to have about 4 To of space available. When I run zpool list I get: [root@freenas] ~# zpool list NAME SIZE USED AVAIL CAP HEALTH ALTROOT main_volume 5.44T 3.95T 1.49T 72% ONLINE /mnt I was expecting a size of 4 To. Also, used space as reported by zpool list does not match what's reported by du: [root@freenas] ~# du -sh /mnt/main_volume/ 2.6T /mnt/main_volume/ There are quite a few things that I dont yet completely understand about ZFS. But at the moment I am mostly worried that I misconfigured my system and that I dont have any storage redundancy. How can I make sure I did not do an horrible mistake ... For the sake of completeness, here is the output of zpool status: [root@freenas] ~# zpool status pool: main_volume state: ONLINE scrub: none requested config: NAME STATE READ WRITE CKSUM main_volume ONLINE 0 0 0 raidz1 ONLINE 0 0 0 gptid/d8584e45-5b8a-11d9-b9ea-5404a6630115 ONLINE 0 0 0 gptid/d8f7df30-5b8a-11d9-b9ea-5404a6630115 ONLINE 0 0 0 gptid/d9877cc3-5b8a-11d9-b9ea-5404a6630115 ONLINE 0 0 0 errors: No known data errors

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  • Create named criteria in EJB Data control

    - by shantala.sankeshwar
    This article gives the detailed steps on creating named criteria in EJB Data control.Note that this feature is available in Jdev version 11.1.2.0.0Use Case DescriptionSuppose we have defined an EJB Entity Object & we would like to filter the Entity object based on some criteria,then this filtering can be achieved by creating named criteria in EJB Data Control.Implementation stepsLet us suppose that we have created Java EE Web Application with Entities from Emp table Create session bean,generate data control for the same Edit empFindAll in DataControls.dcx fileCreate simple Named Criteria: deptno>=20Create on '+' icon to create Named Criteria:Refresh the Data Controls & create a new jspx page.Drop EmpCriteria as ADF Query Panel with TableRun the page,click on search button & we will see that Emp table shows filtered records

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  • "Search Friendly" domain names

    - by Ben
    We bought a few search friendly domain names for the CPA site that I manage. Each of the domains we bought has the name of a nearby city and the word cpa in front of, or behind the city name. The plan is to create a landing page for each of these domains with useful information about business filings, ect. specific to that city, as well as directions to our office from that city. The question is how to best utilize these new domains: Should each domain be set to a 301 redirect to mainsite.com/city ? Should each domain be it's own single page mini-site that links to mainsite.com ? What other options are there and what are the pros/cons? Remember the goal is to be more relevant in searches that use a nearby city name in their search for CPA/accounting services.

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  • how to generate random bubbles from array of sprites in cocos2d?

    - by prakash s
    I am devoloping the bubble shooter game in cocos2d how to generate random bubbles from array of sprites here is my code (void)addTarget { CGSize winSize = [[CCDirector sharedDirector] winSize]; //CCSprite *target = [CCSprite spriteWithFile:@"3.png" rect:CGRectMake(0, 0, 256, 256)]; NSMutableArray * movableSprites = [[NSMutableArray alloc] init]; NSArray *images = [NSArray arrayWithObjects:@"1.png", @"2.png", @"3.png", @"4.png",@"5.png",@"1.png",@"5.png", @"3.png", nil]; for(int i = 0; i < images.count; ++i) { NSString *image = [images objectAtIndex:i]; // generate random number based on size of array (array size is larger than 10) CCSprite*target = [CCSprite spriteWithFile:image]; float offsetFraction = ((float)(i+1))/(images.count+1); target.position = ccp(winSize.width*offsetFraction, winSize.height/2); target.position = ccp(350*offsetFraction, 460); [self addChild:target]; [movableSprites addObject:target]; //[target runAction:]; id actionMove = [CCMoveTo actionWithDuration:10 position:ccp(winSize.width/2,winSize. height/2)]; This code generating bubbles with *.png colour bubbles but i want to generate randomly because for shooting the bubbles by shooter class help me please id actionMoveDone = [CCCallFuncN actionWithTarget:self selector:@selector(spriteMoveFinished:)]; [target runAction:[CCSequence actions:actionMove, actionMoveDone, nil]]; } }

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  • Screen Scraping When All You Have Is A Hammer

            I had decided to create a list of what videos were already available on the Learning Pages of Silverlight.net.  When I clicked on the page for the entire list, however, I was quite daunted by the sheer number. I opened the source for the page, and found that there was an easy screen scraping [...]...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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