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  • Nagy dobás készül az Oracle adatányászati felületen, Oracle Data Mining

    - by Fekete Zoltán
    Ahogyan már a tavaly oszi Oracle OpenWorld hírekben és eloadásokban is láthattuk a beharangozót, az Oracle nagy dobásra készül az adatbányászati fronton (Oracle Data Mining), mégpedig a remekül használható adatbányászati motor grafikus felületének a kiterjesztésével. Ha jól megfigyeljük ezt az utóbbi linket, az eddigi grafikus felület már Oracle Data Miner Classic néven fut. Hogyan is lehet használni az Oracle Data Mining-ot? - Oracle Data Miner (ingyenesen letöltheto GUI az OTN-rol) - Java-ból és PL/SQL-bol, Oracle Data Mining JDeveloper and SQL Developer Extensions - Excel felületrol, Oracle Spreadsheet Add-In for Predictive Analytics - ODM Connector for mySAP BW Oracle Data Mining technikai információ.

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  • Mozilla publie la version alpha d'Account Manager, un plugin pour Firefox pour la gestion de l%u2019

    Mozilla publie la version alpha d'Account Manager, un plugin pour Firefox pour la gestion de l'identité en ligne La fondation Mozilla vient de lancer la version Alpha d'Account Manager, un plugin pour Firefox qui sert à simplifier l'indentification des utilisateurs sur le net. [IMG]http://djug.developpez.com/rsc/account-manager.jpg[/IMG] Cette première version facilitera aux utilisateurs l'identification aux sites populaires comme Google, Facebook et Yahoo en cherchant les informations nécessaires dans le gestionnaire des mots de passe du navigateur. Ce plugin permettra de passer d'un compte à un autre sur le même site par un simple clic, et propose également l'inscription automatique...

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  • Google I/O 2010 - Where is the social web going next?

    Google I/O 2010 - Where is the social web going next? Google I/O 2010 - Where is the social web going next? Social Web 201 Adam Nash, Daniel Raffel, Chris Messina, Angus Logan, Ryan Sarver, Chris Cole, Kara Swisher (moderator) With the advent of social protocols like OAuth, OpenID and ActivityStrea.ms, it's clear that the web has gone social and is becoming more open. Adam Nash (LinkedIn), Daniel Raffel (Yahoo), Chris Messina (Google), Angus Logan (Microsoft), Ryan Sarver (Twitter), and Chris Cole (MySpace) will discuss the importance of such emerging technologies, how they've adopted them in their products and debate what's next. Kara Swisher will moderate. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 13 0 ratings Time: 01:07:35 More in Science & Technology

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  • SAS unifie la vision des risques pour les banques avec SAS Risk Management for Banking

    SAS unifie la vision des risques pour les banques Avec SAS Risk Management for Banking SAS lance SAS Risk Management for Banking, une solution intégrée dédiée à la gestion des risques dans le secteur de la banque. Cette solution exploite les fonctionnalités de la plate-forme SAS Business Analytics dans le domaine de l'intégration des données, de l'analyse et du reporting. « Ses fonctionnalités de gestion des risques répondent aux exigences en matière de normes réglementaires et de besoins de performance des différentes entités métier », souligne l'éditeur. SAS Risk Management for Banking couvre le processus complet allant de la gestion des données au reportin...

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  • What's So Smart About Oracle Exadata Smart Flash Cache?

    - by kimberly.billings
    Want to know what's so "smart" about Oracle Exadata Smart Flash Cache? This three minute video explains how Oracle Exadata Smart Flash Cache helps solve the random I/O bottleneck challenge and delivers extreme performance for consolidated database applications. Exadata Smart Flash Cache is a feature of the Sun Oracle Database Machine. With it, you get ten times faster I/O response time and use ten times fewer disks for business applications from Oracle and third-party providers. Read the whitepaper for more information. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • Oracle saves with Oracle Database 11g and Advanced Compression

    - by jenny.gelhausen
    Oracle Corporation runs a centralized eBusiness Suite system on Oracle Database 11g for all its employees around the globe. This clustered Global Single Instance (GSI) has scaled seamlessly with many acquisitions over the years, doubling the number of employees since 2001 and supporting around 100,000 employees today, 24 hours a day, 7 days a week around the world. In this podcast, you'll hear from Raji Mani, IT Director for Oracle's PDIT Group, on how Oracle Database 11g and Advanced Compression is helping to save big on storage costs. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • Oracle... and InfiniBand.

    - by jenny.gelhausen
    Beginning Sunday, 14th March 2010 the OpenFabrics Alliance has been hosting its annual conference in Sonoma, California. On Monday morning, Tim Shetler - VP of Product Management at Oracle - addressed a conference room full to the brim with the industry's InfiniBand luminaries. That same afternoon, Sumanta Chatterjee, Senior Director of Development at Oracle, was publicly lauded by moderator Bill Boas for being a long-standing, pivotal driver and crucial member of the community. A testament to InfiniBand's building momentum, it is no surprise to find it at the core of Oracle's flagship product, the Sun Oracle Database Machine. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • Donald Farmer comes to SQLBits

    What do medieval archaeology, fish farming, Southwestern University of Chongqing and Microsoft Business Intelligence have in common? If you know, you should tell Donald Farmer, because he has been deeply involved in all of them at various times. Donald has worked in the Microsoft Business Intelligence team for 8 years covering many subject areas: data integration, information quality, metadata intelligence, master data management, OLAP, predictive analytics and self-service BI. He is a well-known speaker at Microsoft and other industry events, and the author of several books and articles.   Great news from SQLBits! We can now confirm that Donald Farmer has agreed to do a pre-conference training day and the key note for our SQL Server 2008 and SQL Server 2008 R2 day. As Program Manager for Project Gemini, no-one is better placed to tell you what is going to be in R2 and what is not! More information about the Pre-conference Training Day and SQL 2008 and R2 Friday will be released soon.

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  • Linux Mint: How do I autorun rdp script?

    - by Rommel
    HI to all my name is Rommel... I'm new to Linux system coz im more into windows, but now i wanna try Linux os. I have this Linux Mint and i installed it on to one of my desktop PC, i have downloaded and installed freerdp-x11 for me to connect into my windows terminal server...The thing that I really need help is, i want the terminal command line to connect automatically to the windows terminal server so that every time i boot my Linux Mint pc i wouldn't have to keep typing "xfreerdp 000.000.0.000" on the terminal command line...Is there a script for it..???? PLease guys i really need your help on this... You can email me at this address: [email protected] or [email protected] Thanks in advance.

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  • SQLAuthority News – 7th Anniversary of Blog – A Personal Note

    - by Pinal Dave
    Special Day Today is a very special day – seven years ago I blogged for the very first time.  Seven years ago, I didn’t know what I was doing, I didn’t know how to blog, or even what a blog was or what to write.  I was working as a DBA, and I was trying to solve a problem – at my job, there were a few issues I had to fix again and again and again.  There were days when I was rewriting the same solution over and over, and there were times when I would get very frustrated because I could not write the same elegant solution that I had written before.  I came up with a solution to this problem – posting these solutions online, where I could access them whenever I needed them.  At that point, I had no idea what a blog was, or even how the internet worked, I had no idea that a blog would be visible to others.  Can you believe it? Google it on Yahoo! After a few posts on this “blog,” there was a surprise for me – an e-mail saying that someone had left me a comment.  I was surprised, because I didn’t even know you could comment on a blog!  I logged on and read my comment.  It said: “I like your script,but there is a small bug.  If you could fix it, it will run on multiple other versions of SQL Server.”  I was like, “wow, someone figured out how to find my blog, and they figured out how to fix my script!”  I found the bug, I fixed the script, and a wrote a thank you note to the guy.  My first question for him was: how did you figure it out – not the script, but how to find my blog?  He said he found it from Yahoo Search (this was in the time before Google, believe it or not). From that day, my life changed.  I wrote a few more posts, I got a few more comments, and I started to watch my traffic.  People were reading, commenting, and giving feedback.  At the end of the day, people enjoyed what I was writing.  This was a fantastic feeling!  I never thought I would be writing for others.  Even today, I don’t feel like I am writing for others, but that I am simply posting what I am learning every day.  From that very first day, I decided that I would not change my intent or my blog’s purpose. 72 Million Views – 2600 Posts – 57000 comments – 10 books – 9 courses Today, this blog is my habit, my addiction, my baby.  Every day I try to learn something new, and that lesson gets posted on the blog.  Lately there have been days where I am traveling for a full 24 hours, but even on those days I try to learn something new, and later when I have free time, I will still post it to the blog.  Because of this habit, this blog has over 72 millions views, I have written more than 2600 posts, and there are 57,000 comments and counting.  I have also written 10 books, 9 courses, and learned so many things.  This blog has given me back so much more than I ever put it into it.  It gave me an education, a reason to learn something new every day, and a way to connect to people.  I like to think of it as a learning chain, a relay where we all pass knowledge from one to another. Never Ending Journey When I started the blog, I thought I would write for a few days and stop, but now after seven years I haven’t stopped and I have no intention of stopping!  However, change happens, and for this blog it will start today.  This blog started as a single resource for SQL Server, but now it has grown beyond, to Sharepoint, Personal Development, Developer Training, MySQL, Big Data, and lots of other things.  Truly speaking, this blog is more than just SQL Server, and that was always my intention.  I named it “SQL Authority,” not “SQL Server Authority”!  Loudly and clearly, I would like to announce that I am going to go back to my roots and start writing more about SQL, more about big data, and more about the other technology like relational databases, MySQL, Oracle, and others.  My goal is not to become a comprehensive resource for every technology, my goal is to learn something new every day – and now it can be so much more than just SQL Server.  I will learn it, and post it here for you. I have written a very long post on this anniversary, but here is the summary: Thank You.  You all have been wonderful.  Seven years is a long journey, and it makes me emotional.  I have been “with” this blog before I met my wife, before we had our daughter.  This blog is like a fourth member of the family.  Keep reading, keep commenting, keep supporting.  Thank you all. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: About Me, MySQL, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL

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  • Oracle European Launch Event: Oracle Database In-Memory

    - by A&C Redaktion
    am 17. Juni wird Andy Mendelsohn,  Oracle Executive Vice President Database Server Technologies, als Keynote Speaker den europäischen Launch von  Oracle Database In-Memory  in Frankfurt im Radisson Blue Hotel eröffnen. Dieses Thema ist für unsere Partner und Kunden von zentraler Bedeutung. Daher ist auch die Agenda dieses Launch Events einzigartig:Neben Vorträgen von Betakunden (Postbank und Cern), dem Analysten von IDC, der auch beim HQ Launch eine Woche zuvor in Redwood Shores mit Larry Ellison auf der Bühne stehen wird, und weiteren Oracle-Experten finden auch Live Demos statt. Eine Podiumsdiskussion rundet das Programm ab. Parallel zum Event werden Presse- und Analystengespräche geführt.Mit der neuen, bahnbrechenden Oracle Database In-Memory Option profitieren Kunden von einer erheblich beschleunigten Datenbankleistung für Analytics, Data Warehousing, Reporting und Online Transaction Processing (OLTP).Das ist so revolutionär, dass wir hiermit alle unsere Partner und ihre Endkunden zu diesem herausragenden Event herzlich einladen .Hier können Sie sich und Ihre Endkunden zu dieser exklusiven Live-Veranstaltung anmelden

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  • Oracle European Launch Event: Oracle Database In-Memory

    - by A&C Redaktion
    am 17. Juni wird Andy Mendelsohn,  Oracle Executive Vice President Database Server Technologies, als Keynote Speaker den europäischen Launch von  Oracle Database In-Memory  in Frankfurt im Radisson Blue Hotel eröffnen. Dieses Thema ist für unsere Partner und Kunden von zentraler Bedeutung. Daher ist auch die Agenda dieses Launch Events einzigartig:Neben Vorträgen von Betakunden (Postbank und Cern), dem Analysten von IDC, der auch beim HQ Launch eine Woche zuvor in Redwood Shores mit Larry Ellison auf der Bühne stehen wird, und weiteren Oracle-Experten finden auch Live Demos statt. Eine Podiumsdiskussion rundet das Programm ab. Parallel zum Event werden Presse- und Analystengespräche geführt.Mit der neuen, bahnbrechenden Oracle Database In-Memory Option profitieren Kunden von einer erheblich beschleunigten Datenbankleistung für Analytics, Data Warehousing, Reporting und Online Transaction Processing (OLTP).Das ist so revolutionär, dass wir hiermit alle unsere Partner und ihre Endkunden zu diesem herausragenden Event herzlich einladen .Hier können Sie sich und Ihre Endkunden zu dieser exklusiven Live-Veranstaltung anmelden

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  • Interpretation of empty User-agent

    - by Amit Agrawal
    How should I interpret a empty User-agent? I have some custom analytics code and that code has to analyze only human traffic. I have got a working list of User-agents denoting human traffic, and bot traffic, but the empty User-agent is proving to be problematic. And I am getting lots of traffic with empty user agent - 10%. Additionally - I have crafted the human traffic versus bot traffic user agent list by analyzing my current logs. As such I might be missing a lot of entries in there. Is there a well maintained list of user agents denoting bot traffic, OR the inverse a list of user agents denoting human traffic?

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  • Integrating application ad-support - best practice

    - by Jarede
    Considering the review that came out in March: Researchers from Purdue University in collaboration with Microsoft claim that third-party advertising in free smartphone apps can be responsible for as much as 65 percent to 75 percent of an app's energy consumption. Is there a best practice for integrating advert support into mobile applications, so as to not drain user battery too much. When you fire up Angry Birds on your Android phone, the researchers found that the core gaming component only consumes about 18 percent of total app energy. The biggest battery suck comes from the software powering third-party ads and analytics accounting for 45 percent of total app energy, according to the study. Has anyone invoked better ways of keeping away from the "3G Tail", as the report puts it. Is it better/possible to download a large set of adverts that are cached for a few hours, and using them to populate your ad space, to avoid constant use of the wifi/3g radios. Are there any best practices for the inclusion of adverts in mobile apps?

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  • Is the term "web portal" obselete?

    - by John Hamelink
    Firstly, sorry if this is the wrong place: I've looked at all the programming-related boards and this one seems like the best fit - correct me if I'm wrong. My boss uses the term "portal" for the project I work on all the time. To me, the word makes me think of Yahoo in the late 90s. Does the word "portal" have old-school connotations, or is it just me? Do you think it's ok to use it, and not drag our client's perception of the product down into the middle-ages? Or again, am I just being weird?

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  • Website performance tips?

    - by Michael Schinis
    Im kind of having some troubles with the loading of my website: Here's a link to the website: link It sometimes loads fast, then when you refresh it.. most of the times, it will just keep trying to load images, and keep doing that for a minute or so, and none of the javascript will execute. I have followed most of the tips given by yahoo, except caching, which I couldn't get working properly. Does anyone know how to do proper caching of image and javascript files using htaccess? most of the code I found online won't work. Any advice whatsoever is extremely helpful. Thanks

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  • Tips for adapting Date table to Power View forecasting #powerview #powerbi

    - by Marco Russo (SQLBI)
    During the keynote of the PASS Business Analytics Conference, Amir Netz presented the new forecasting capabilities in Power View for Office 365. I immediately tried the new feature (which was immediately available, a welcome surprise in a Microsoft announcement for a new release) and I had several issues trying to use existing data models. The forecasting has a few requirements that are not compatible with the “best practices” commonly used for a calendar table until this announcement. For example, if you have a Year-Month-Day hierarchy and you want to display a line chart aggregating data at the month level, you use a column containing month and year as a string (e.g. May 2014) sorted by a numeric column (such as 201405). Such a column cannot be used in the x-axis of a line chart for forecasting, because you need a date or numeric column. There are also other requirements and I wrote the article Prepare Data for Power View Forecasting in Power BI on SQLBI, describing how to create columns that can be used with the new forecasting capabilities in Power View for Office 365.

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  • Oracle Database 11g Release 2 is SAP certified for Unix and Linux platforms.

    - by jenny.gelhausen
    SAP announces certification of Oracle Database 11g Release 2 on all available UNIX and Linux platforms. This certification comes along with the immediate availability of the following important options and features: * Advanced Compression Option (table, RMAN backup, expdp, DG Network) * Real Application Testing * Oracle Database 11g Release 2 Database Vault * Oracle Database 11g Release 2 RAC * Advanced Encryption for tablespaces, RMAN backups, expdp, DG Network * Direct NFS * Deferred Segments * Online Patching All above functionality has been fully integrated within the SAP products so they can be utilized and managed from within the SAP solution stack. All required migration steps can be done fully online. Learn why Oracle is the #1 Database for Deploying SAP Applications SAP Certification announcement var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • Setup DKIM (DomainKeys) for Ubuntu, Postfix and Mailman

    - by MountainX
    I'm running Ubuntu 12.04 with Postfix and Mailman. I want to set up DKIM. (DomainKeys Identified Mail, or DKIM is the successor to Yahoo's "DomainKeys". It incorporate's Cisco's Identified Mail). What are the steps for setting this up? Is opendkim recommended? The only reference I have is HowToForge, but I prefer to get help here (even if it is just a confirmation of the steps at that link). Actually, I think the info at HowToForge is outdated because it mentions dkim-filter instead of opendkim.

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  • Best practices when loading images for improving page loading speed

    - by Naoise Golden
    I am working on optimizing a page's loading speed. Here are some analytics: Notice how the images, although only accounting for 65% of the total size (1.1MB), are by far the slowest loading assets: 96% of time. I'd like to know which are the recommended practices on optimizing loading speed, only taking images into account. Some of the techniques we are already applying: image compression images hosted on cookieless domain and CDN spriting everything that can be sprited http headers: keep alive and Expires to one year. Disclaimer: I have gone through the available documentation, I think by focusing on image loading optimization I am not creating a duplicate or a subjective question.

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  • Google Places référence les services de proximité, visites virtuelles des magasins et géo-localisati

    Google Places lance le référencement des services de proximité Et intègre la visite virtuelle des magasins et la géo-localisation des clients à Google Maps Le service local Business Center fait peau neuve est tout cela commence par un changement de nom : Google Places. Surfant sur la vague de l'optimisation du référencement des services géo-localisés en fonction de la position de l'internaute, Google innove en ajoutant des options à son service. Les nouvelles fonctionnalités annoncées : ? De nouvelles informations sur votre page ? Des outils de suivis comme Analytics afin que vous puissiez connaitre par quel moyen ou quel pa...

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  • Download Flickr Official Windows Phone 7 App

    - by Gopinath
    Microsoft’s Windows Phone 7 OS is picking up in the recent days with the release of useful applications. Yahoo released an official Flickr application for Windows Phone 7 that is optimized to play nice with unique Windows Phone 7 user interface. Here is the demo of the application in action Features of Flickr App for Windows Phone 7 Browse your Flickr photos in stunning high resolution display and touch navigation controls Share photos with friends and family via email, Twitter, Facebook and more Upload your latest images on the go with the in-app uploader Seamlessly transition from your Windows Phone 7 to Windows 7 tablet and back again, without ever losing your place Download Flickr App For Windows Phone 7 This article titled,Download Flickr Official Windows Phone 7 App, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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  • Traffic fall after a server problem

    - by Sébastien
    I have a website from which I analyse the traffic with Google analytics. Day after day the traffic (mainly from Google SE) incresed until I get a problem with my server. For one day the server has been offline and after that I have no longer had as much users as I had before. Now it's like the site is no more referenced on Google index (but when I type "site:mysite.com", I still have all the results). Do you know if this is a normal behaviour and if the traffic will come back as before (the server has had problems two days ago) ?

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  • ING: Scaling Role Management and Access Certification to Thousands of Applications

    - by Tanu Sood
    Organizations deal with employee and user access certifications in different ways.  There’s collation of multiple spreadsheets, an intense two-week exercise by managers or use of access certification tools to do so across a handful of applications. But for most organizations compliance is about certifying user access for thousands of employees across hundreds of systems. Managing and auditing millions of entitlement combinations on a periodic basis poses a huge scale challenge. ING solved the compliance scale challenge using an Identity Platform approach. Join the live webcast featuring ING’s enterprise architect, Mark Robison, as he discusses how a platform approach offers value that is greater than the sum of its parts and enables ING to successfully meet their security and compliance goals. Mark will also share his implementation experiences and discuss the key requirements to manage the complexity and scale of access certification efforts at ING. Mark will be joined by Neil Gandhi, Principal Product Manager for Oracle Identity Analytics. Live WebcastING: Scaling Role Management and Access Certification to Thousands of ApplicationsWednesday, April 11th at 10 am Pacific/ 1 pm EasternRegister Today

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  • Video games, content strategy, and failure - oh my.

    - by Roger Hart
    Last night was the CS London group's event Content Strategy, Manhattan Style. Yes, it's a terrible title, feeling like a self-conscious grasp for chic, sadly commensurate with the venue. Fortunately, this was not commensurate with the event itself, which was lively, relevant, and engaging. Although mostly if you're a consultant. This is a strong strain in current content strategy discourse, and I think we're going to see it remedied quite soon. Not least in Paris on Friday. A lot of the bloggers, speakers, and commentators in the sphere are consultants, or part of agencies and other consulting organisations. A lot of the talk is about how you sell content strategy to your clients. This is completely acceptable. Of course it is. And it's actually useful if that's something you regularly have to do. To an extent, it's even portable to those of us who have to sell content strategy within an organisation. We're still competing for credibility and resource. What we're doing less is living in the beginning of a project. This was touched on by Jeffrey MacIntyre (albeit in a your-clients kind of a way) who described "the day two problem". Companies, he suggested, build websites for launch day, and forget about the need for them to be ongoing entities. Consultants, agencies, or even internal folks on short projects will live through Day Two quite often: the trainwreck moment where somebody realises that even if the content is right (which it often isn't), and on time (which it often isn't), it'll be redundant, outdated, or inaccurate by the end of the week/month/fickle social media attention cycle. The thing about living through a lot of Day Two is that you see a lot of failure. Nothing succeeds like failure? Failure is good. When it's structured right, it's an awesome tool for learning - that's kind of how video games work. I'm chewing over a whole blog post about this, but basically in game-like learning, you try, fail, go round the loop again. Success eventually yields joy. It's a relatively well-known phenomenon. It works best when that failing step is acutely felt, but extremely inexpensive. Dying in Portal is highly frustrating and surprisingly characterful, but the save-points are well designed and the reload unintrusive. The barrier to re-entry into the loop is very low, as is the cost of your failure out in meatspace. So it's easy (and fun) to learn. Yeah, spot the difference with business failure. As an external content strategist, you get to rock up with a big old folder full of other companies' Day Two (and ongoing day two hundred) failures. You can't send the client round the learning loop - although you may well be there because they've been round it once - but you can show other people's round trip. It's not as compelling, but it's not bad. What about internal content strategists? We can still point to things that are wrong, and there are some very compelling tools at our disposal - content inventories, user testing, and analytics, for instance. But if we're picking up big organically sprawling legacy content, Day Two may well be a distant memory, and the felt experience of web content failure is unlikely to be immediate to many people in the organisation. What to do? My hunch here is that the first task is to create something immediate and felt, but that it probably needs to be a success. Something quickly doable and visible - a content problem solved with a measurable business result. Now, that's a tall order; but scrape of the "quickly" and it's the whole reason we're here. At Red Gate, I've started with the text book fear and passion introduction to content strategy. In fact, I just typo'd that as "contempt strategy", and it isn't a bad description. Yelling "look at this, our website is rubbish!" gets you the initial attention, but it doesn't make you many friends. And if you don't produce something pretty sharp-ish, it's easy to lose the momentum you built up for change. The first thing I've done - after the visual content inventory - is to delete a bunch of stuff. About 70% of the SQL Compare web content has gone, in fact. This is a really, really cheap operation. It's visible, and it's powerful. It's cheap because you don't have to create any new content. It's not free, however, because you do have to validate your deletions. This means analytics, actually reading that content, and talking to people whose business purposes that content has to serve. If nobody outside the company uses it, and nobody inside the company thinks they ought to, that's a no-brainer for the delete list. The payoff here is twofold. There's the nebulous hard-to-illustrate "bad content does user experience and brand damage" argument; and there's the "nobody has to spend time (money) maintaining this now" argument. One or both are easily felt, and the second at least should be measurable. But that's just one approach, and I'd be interested to hear from any other internal content strategy folks about how they get buy-in, maintain momentum, and generally get things done.

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