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  • How Mary Meeker’s Latest Findings May Make You Re-Imagine Commerce

    - by Brenna Johnson-Oracle
    0 0 1 954 5439 Endeca Technologies 45 12 6381 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Today, Mary Meeker released her highly anticipated annual “Internet Trends” presentation for 2014. All 164 slides are jam-packed with pretty much everything you need to know about the state of the Internet. And as luck would have it, Oracle is staying ahead of these trends (but we’ll talk about that later). There were a few surprises, some stats to solidify what you likely already know, and Meeker’s novel observations about where we are all going. What interested me the most is not only how people are engaging in their personal lives, but how they engage with brands. As you could probably predict, Internet usage growth is slowing while tablet user and mobile data traffic growth continue their meteoric rise around the globe, with tremendous growth in underpenetrated markets like China, India, Brazil and Indonesia. Now hold those the “Internet is dead” comments. Keep in mind there’s still plenty of room to grow, and a multiscreen model is Meeker’s vision for our future. Despite 1.5x YOY growth for mobile traffic, mobile still only makes up about 23% of all traffic today. With tablet shipments easily outpacing figures for PCs even at their height (in 2007), mobile will only continue on it’s path, but won’t be everything to everyone. Mobile won’t replace every touchpoint, it’s just created our shorter attention spans and demand for simpler, more personal experiences. As Meeker points out TVs, tablets, PCs, and smartphones are used for different activities at present, but lines will blur (for example, 84% of smartphones owners use their device while watching TV). Day-to-day activities are being re-imagining through simple, beautiful user experiences. It seems like every day I discover a new way a brand/site/app made the most mundane or mounting task enjoyable and frictionless – and I’m not alone. Meeker points out the evolution of how we do everything from how we communicate, get information, use money, meet someone, get places, order a meal, and consume media is all done through new user interfaces that make day-to-day tasks simpler. This movement has caused just about everyone’s patience for a poor UX to take a nosedive. And it’s not just the digital user experience, technology is making a lot of people’s offline lives easier, and less expensive. Today 47% of online shopping utilizes free shipping— nearly half. And Meeker predicts same day local delivery will be the “next big thing” (and you can take a guess on who will own that). Content, Community and Commerce creates the “Internet Trifecta.” Meeker pointed out that when content, communities and commerce occur in a single experience it’s embraced by consumers, which translates to big dollars for brands. The magic happens when consumers can get inspired, research, and buy in a single experience. As the buying cycle has changed and touchpoints (Web, mobile, social, store) are no longer tied to “roles” or steps in the customer journey, brands must make all experiences (content and commerce) available in a single, adaptable experience. (We at Oracle Commerce have a lot to say on this topic – stay tuned!) And in what Meeker calls the “biggest re-imagination of all:” consumers enabled with smartphones and sensors are creating troves of findable and sharable data, which she says is in the early stages, by growing rapidly. She notes that transparency and patterns of consumers with this hardware (FYI - there are up to 10 sensors embedded in smartphones now) has created a Big Data treasure chest to be mined to improve business and the life of the consumer. The opportunities are endless. So what does it all mean for a company doing business online? Start thinking about how you can: Re-imagine your experience. Not your online experience and your mobile experience and your social experience – your overall experience. When consumers can research, buy, and advocate from anywhere (and their attention spans are at an all-time low) channels don’t exist. Enable simple and beautiful interactions informed by all of the online and offline data you leverage across your enterprise. Ethically leverage the endless supply of data (user generated content, clicks, purchases, in-store behavior, social activity) to make experiences more beautiful, more accurate, and more personalized (not to mention, more lucrative for you). Re-imagine content and commerce. Content and commerce must co-exist in a single destination where shoppers can get inspired, explore, research, share, and purchase in a collective experience. Think of how you can deliver an experience where all types of experiences (brand stories and commerce) adapt to every customer need. (Look for more on this topic coming soon). Re-imagine your reach. Look to Meeker’s findings to see how the global appetite for digital experiences is growing, but under-served in many places (i.e.: India, Mexico, Indonesia, Brazil, Philippines, etc.). Growing your online business to a new geography doesn’t have to mean starting from scratch or having an entirely new team manage the new endeavor. Expand using what you’ve already built in a multisite framework, with global language support. And of course, make sure it’s optimized for mobile! Re-imagine the possible. After every Meeker report, I’m always left with the thought “we are just at the beginning.” Everyday there is more data, more possibilities, more online consumers, and more opportunities to use new latest technology to get closer to your customers and be more successful. There’s a lot going on in our Product Development and Product Innovations groups to automate innovation for our customers, so that they can continue to stay ahead of these trends, without disrupting their business. Check out a recent interview with our Innovations Team on some of these new possibilities. Staying on track despite the seemingly endless possibilities out there is the hard part. Prioritizing where you will focus based on your unique brand promise, customer and goals is what you do best. To learn how Oracle Commerce can help your business achieve your goals check out oracle.com/commerce. Check out Meeker’s entire report here.

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  • Tips on Migrating from AquaLogic .NET Accelerator to WebCenter WSRP Producer for .NET

    - by user647124
    This year I embarked on a journey to migrate a group of ASP.NET web applications developed to integrate with WebLogic Portal 9.2 via the AquaLogic® Interaction .NET Application Accelerator 1.0 to instead use the Oracle WebCenter WSRP Producer for .NET and integrated with WebLogic Portal 10.3.4. It has been a very winding path and this blog entry is intended to share both the lessons learned and relevant approaches that led to those learnings. Like most journeys of discovery, it was not a direct path, and there are notes to let you know when it is practical to skip a section if you are in a hurry to get from here to there. For the Curious From the perspective of necessity, this section would be better at the end. If it were there, though, it would probably be read by far fewer people, including those that are actually interested in these types of sections. Those in a hurry may skip past and be none the worst for it in dealing with the hands-on bits of performing a migration from .NET Accelerator to WSRP Producer. For others who want to talk about why they did what they did after they did it, or just want to know for themselves, enjoy. A Brief (and edited) History of the WSRP for .NET Technologies (as Relevant to the this Post) Note: This section is for those who are curious about why the migration path is not as simple as many other Oracle technologies. You can skip this section in its entirety and still be just as competent in performing a migration as if you had read it. The currently deployed architecture that was to be migrated and upgraded achieved initial integration between .NET and J2EE over the WSRP protocol through the use of The AquaLogic Interaction .NET Application Accelerator. The .NET Accelerator allowed the applications that were written in ASP.NET and deployed on a Microsoft Internet Information Server (IIS) to interact with a WebLogic Portal application deployed on a WebLogic (J2EE application) Server (both version 9.2, the state of the art at the time of its creation). At the time this architectural decision for the application was made, both the AquaLogic and WebLogic brands were owned by BEA Systems. The AquaLogic brand included products acquired by BEA through the acquisition of Plumtree, whose flagship product was a portal platform available in both J2EE and .NET versions. As part of this dual technology support an adaptor was created to facilitate the use of WSRP as a communication protocol where customers wished to integrate components from both versions of the Plumtree portal. The adapter evolved over several product generations to include a broad array of both standard and proprietary WSRP integration capabilities. Later, BEA Systems was acquired by Oracle. Over the course of several years Oracle has acquired a large number of portal applications and has taken the strategic direction to migrate users of these myriad (and formerly competitive) products to the Oracle WebCenter technology stack. As part of Oracle’s strategic technology roadmap, older portal products are being schedule for end of life, including the portal products that were part of the BEA acquisition. The .NET Accelerator has been modified over a very long period of time with features driven by users of that product and developed under three different vendors (each a direct competitor in the same solution space prior to merger). The Oracle WebCenter WSRP Producer for .NET was introduced much more recently with the key objective to specifically address the needs of the WebCenter customers developing solutions accessible through both J2EE and .NET platforms utilizing the WSRP specifications. The Oracle Product Development Team also provides these insights on the drivers for developing the WSRP Producer: ***************************************** Support for ASP.NET AJAX. Controls using the ASP.NET AJAX script manager do not function properly in the Application Accelerator for .NET. Support 2 way SSL in WLP. This was not possible with the proxy/bridge set up in the existing Application Accelerator for .NET. Allow developers to code portlets (Web Parts) using the .NET framework rather than a proprietary framework. Developers had to use the Application Accelerator for .NET plug-ins to Visual Studio to manage preferences and profile data. This is now replaced with the .NET Framework Personalization (for preferences) and Profile providers. The WSRP Producer for .NET was created as a new way of developing .NET portlets. It was never designed to be an upgrade path for the Application Accelerator for .NET. .NET developers would create new .NET portlets with the WSRP Producer for .NET and leave any existing .NET portlets running in the Application Accelerator for .NET. ***************************************** The advantage to creating a new solution for WSRP is a product that is far easier for Oracle to maintain and support which in turn improves quality, reliability and maintainability for their customers. No changes to J2EE applications consuming the WSRP portlets previously rendered by the.NET Accelerator is required to migrate from the Aqualogic WSRP solution. For some customers using the .NET Accelerator the challenge is adapting their current .NET applications to work with the WSRP Producer (or any other WSRP adapter as they are proprietary by nature). Part of this adaptation is the need to deploy the .NET applications as a child to the WSRP producer web application as root. Differences between .NET Accelerator and WSRP Producer Note: This section is for those who are curious about why the migration is not as pluggable as something such as changing security providers in WebLogic Server. You can skip this section in its entirety and still be just as competent in performing a migration as if you had read it. The basic terminology used to describe the participating applications in a WSRP environment are the same when applied to either the .NET Accelerator or the WSRP Producer: Producer and Consumer. In both cases the .NET application serves as what is referred to as a WSRP environment as the Producer. The difference lies in how the two adapters create the WSRP translation of the .NET application. The .NET Accelerator, as the name implies, is meant to serve as a quick way of adding WSRP capability to a .NET application. As such, at a high level, the .NET Accelerator behaves as a proxy for requests between the .NET application and the WSRP Consumer. A WSRP request is sent from the consumer to the .NET Accelerator, the.NET Accelerator transforms this request into an ASP.NET request, receives the response, then transforms the response into a WSRP response. The .NET Accelerator is deployed as a stand-alone application on IIS. The WSRP Producer is deployed as a parent application on IIS and all ASP.NET modules that will be made available over WSRP are deployed as children of the WSRP Producer application. In this manner, the WSRP Producer acts more as a Request Filter than a proxy in the WSRP transactions between Producer and Consumer. Highly Recommended Enabling Logging Note: You can skip this section now, but you will most likely want to come back to it later, so why not just read it now? Logging is very helpful in tracking down the causes of any anomalies during testing of migrated portlets. To enable the WSRP Producer logging, update the Application_Start method in the Global.asax.cs for your .NET application by adding log4net.Config.XmlConfigurator.Configure(); IIS logs will usually (in a standard configuration) be in a sub folder under C:\WINDOWS\system32\LogFiles\W3SVC. WSRP Producer logs will be found at C:\Oracle\Middleware\WSRPProducerForDotNet\wsrpdefault\Logs\WSRPProducer.log InputTrace.webinfo and OutputTrace.webinfo are located under C:\Oracle\Middleware\WSRPProducerForDotNet\wsrpdefault and can be useful in debugging issues related to markup transformations. Things You Must Do Merge Web.Config Note: If you have been skipping all the sections that you can, now is the time to stop and pay attention J Because the existing .NET application will become a sub-application to the WSRP Producer, you will want to merge required settings from the existing Web.Config to the one in the WSRP Producer. Use the WSRP Producer Master Page The Master Page installed for the WSRP Producer provides common, hiddenform fields and JavaScripts to facilitate portlet instance management and display configuration when the child page is being rendered over WSRP. You add the Master Page by including it in the <@ Page declaration with MasterPageFile="~/portlets/Resources/MasterPages/WSRP.Master" . You then replace: <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" > <HTML> <HEAD> With <asp:Content ID="ContentHead1" ContentPlaceHolderID="wsrphead" Runat="Server"> And </HEAD> <body> <form id="theForm" method="post" runat="server"> With </asp:Content> <asp:Content ID="ContentBody1" ContentPlaceHolderID="Main" Runat="Server"> And finally </form> </body> </HTML> With </asp:Content> In the event you already use Master Pages, adapt your existing Master Pages to be sub masters. See Nested ASP.NET Master Pages for a detailed reference of how to do this. It Happened to Me, It Might Happen to You…Or Not Watch for Use of Session or Request in OnInit In the event the .NET application being modified has pages developed to assume the user has been authenticated in an earlier page request there may be direct or indirect references in the OnInit method to request or session objects that may not have been created yet. This will vary from application to application, so the recommended approach is to test first. If there is an issue with a page running as a WSRP portlet then check for potential references in the OnInit method (including references by methods called within OnInit) to session or request objects. If there are, the simplest solution is to create a new method and then call that method once the necessary object(s) is fully available. I find doing this at the start of the Page_Load method to be the simplest solution. Case Sensitivity .NET languages are not case sensitive, but Java is. This means it is possible to have many variations of SRC= and src= or .JPG and .jpg. The preferred solution is to make these mark up instances all lower case in your .NET application. This will allow the default Rewriter rules in wsrp-producer.xml to work as is. If this is not practical, then make duplicates of any rules where an issue is occurring due to upper or mixed case usage in the .NET application markup and match the case in use with the duplicate rule. For example: <RewriterRule> <LookFor>(href=\"([^\"]+)</LookFor> <ChangeToAbsolute>true</ChangeToAbsolute> <ApplyTo>.axd,.css</ApplyTo> <MakeResource>true</MakeResource> </RewriterRule> May need to be duplicated as: <RewriterRule> <LookFor>(HREF=\"([^\"]+)</LookFor> <ChangeToAbsolute>true</ChangeToAbsolute> <ApplyTo>.axd,.css</ApplyTo> <MakeResource>true</MakeResource> </RewriterRule> While it is possible to write a regular expression that will handle mixed case usage, it would be long and strenous to test and maintain, so the recommendation is to use duplicate rules. Is it Still Relative? Some .NET applications base relative paths with a fixed root location. With the introduction of the WSRP Producer, the root has moved up one level. References to ~/ will need to be updated to ~/portlets and many ../ paths will need another ../ in front. I Can See You But I Can’t Find You This issue was first discovered while debugging modules with code that referenced the form on a page from the code-behind by name and/or id. The initial error presented itself as run-time error that was difficult to interpret over WSRP but seemed clear when run as straight ASP.NET as it indicated that the object with the form name did not exist. Since the form name was no longer valid after implementing the WSRP Master Page, the likely fix seemed to simply update the references in the code. However, as the WSRP Master Page is external to the code, a compile time error resulted: Error      155         The name 'form1' does not exist in the current context                C:\Oracle\Middleware\WSRPProducerForDotNet\wsrpdefault\portlets\legacywebsite\module\Screens \Reporting.aspx.cs                51           52           legacywebsite.module Much hair-pulling research later it was discovered that it was the use of the FindControl method causing the issue. FindControl doesn’t work quite as expected once a Master Page has been introduced as the controls become embedded in controls, require a recursion to find them that is not part of the FindControl method. In code where the page form is referenced by name, there are two steps to the solution. First, the form needs to be referenced in code generically with Page.Form. For example, this: ToggleControl ctrl = new ToggleControl(frmManualEntry, FunctionLibrary.ParseArrayLst(userObj.Roles)); Becomes this: ToggleControl ctrl = new ToggleControl(Page.Form, FunctionLibrary.ParseArrayLst(userObj.Roles)); Generally the form id is referenced in most ASP.NET applications as a path to a control on the form. To reach the control once a MasterPage has been added requires an additional method to recurse through the controls collections within the form and find the control ID. The following method (found at Rick Strahl's Web Log) corrects this very nicely: public static Control FindControlRecursive(Control Root, string Id) { if (Root.ID == Id) return Root; foreach (Control Ctl in Root.Controls) { Control FoundCtl = FindControlRecursive(Ctl, Id); if (FoundCtl != null) return FoundCtl; } return null; } Where the form name is not referenced, simply using the FindControlRecursive method in place of FindControl will be all that is necessary. Following the second part of the example referenced earlier, the method called with Page.Form changes its value extraction code block from this: Label lblErrMsg = (Label)frmRef.FindControl("lblBRMsg" To this: Label lblErrMsg = (Label) FunctionLibrary.FindControlRecursive(frmRef, "lblBRMsg" The Master That Won’t Step Aside In most migrations it is preferable to make as few changes as possible. In one case I ran across an existing Master Page that would not function as a sub-Master Page. While it would probably have been educational to trace down why, the expedient process of updating it to take the place of the WSRP Master Page is the route I took. The changes are highlighted below: … <asp:ContentPlaceHolder ID="wsrphead" runat="server"></asp:ContentPlaceHolder> </head> <body leftMargin="0" topMargin="0"> <form id="TheForm" runat="server"> <input type="hidden" name="key" id="key" value="" /> <input type="hidden" name="formactionurl" id="formactionurl" value="" /> <input type="hidden" name="handle" id="handle" value="" /> <asp:ScriptManager ID="ScriptManager1" runat="server" EnablePartialRendering="true" > </asp:ScriptManager> This approach did not work for all existing Master Pages, but fortunately all of the other existing Master Pages I have run across worked fine as a sub-Master to the WSRP Master Page. Moving On In Enterprise Portals, even after you get everything working, the work is not finished. Next you need to get it where everyone will work with it. Migration Planning Providing that the server where IIS is running is adequately sized, it is possible to run both the .NET Accelerator and the WSRP Producer on the same server during the upgrade process. The upgrade can be performed incrementally, i.e., one portlet at a time, if server administration processes support it. Those processes would include the ability to manage a second producer in the consuming portal and to change over individual portlet instances from one provider to the other. If processes or requirements demand that all portlets be cut over at the same time, it needs to be determined if this cut over should include a new producer, updating all of the portlets in the consumer, or if the WSRP Producer portlet configuration must maintain the naming conventions used by the .NET Accelerator and simply change the WSRP end point configured in the consumer. In some enterprises it may even be necessary to maintain the same WSDL end point, at which point the IIS configuration will be where the updates occur. The downside to such a requirement is that it makes rolling back very difficult, should the need arise. Location, Location, Location Not everyone wants the web application to have the descriptively obvious wsrpdefault location, or needs to create a second WSRP site on the same server. The instructions below are from the product team and, while targeted towards making a second site, will work for creating a site with a different name and then remove the old site. You can also change just the name in IIS. Manually Creating a WSRP Producer Site Instructions (NOTE: all executables used are the same ones used by the installer and “wsrpdev” will be the name of the new instance): 1. Copy C:\Oracle\Middleware\WSRPProducerForDotNet\wsrpdefault to C:\Oracle\Middleware\WSRPProducerForDotNet\wsrpdev. 2. Bring up a command window as an administrator 3. Run C:\Oracle\Middleware\WSRPProducerForDotNet\uninstall_resources\IISAppAccelSiteCreator.exe install WSRPProducers wsrpdev "C:\Oracle\Middleware\WSRPProducerForDotNet\wsrpdev" 8678 2.0.50727 4. Run C:\Oracle\Middleware\WSRPProducerForDotNet\uninstall_resources\PermManage.exe add FileSystem C:\Oracle\Middleware\WSRPProducerForDotNet\wsrpdev "NETWORK SERVICE" 3 1 5. Run C:\Oracle\Middleware\WSRPProducerForDotNet\uninstall_resources\PermManage.exe add FileSystem C:\Oracle\Middleware\WSRPProducerForDotNet\wsrpdev EVERYONE 1 1 6. Open up C:\Oracle\Middleware\WSRPProducerForDotNet\wsdl\1.0\WSRPService.wsdl and replace wsrpdefault with wsrpdev 7. Open up C:\Oracle\Middleware\WSRPProducerForDotNet\wsdl\2.0\WSRPService.wsdl and replace wsrpdefault with wsrpdev Tests: 1. Bring up a browser on the host itself and go to http://localhost:8678/wsrpdev/wsdl/1.0/WSRPService.wsdl and make sure that the URLs in the XML returned include the wsrpdev changes you made in step 6. 2. Bring up a browser on the host itself and see if the default sample comes up: http://localhost:8678/wsrpdev/portlets/ASPNET_AJAX_sample/default.aspx 3. Register the producer in WLP and test the portlet. Changing the Port used by WSRP Producer The pre-configured port for the WSRP Producer is 8678. You can change this port by updating both the IIS configuration and C:\Oracle\Middleware\WSRPProducerForDotNet\[WSRP_APP_NAME]\wsdl\1.0\WSRPService.wsdl. Do You Need to Migrate? Oracle Premier Support ended in November of 2010 for AquaLogic Interaction .NET Application Accelerator 1.x and Extended Support ends in November 2012 (see http://www.oracle.com/us/support/lifetime-support/lifetime-support-software-342730.html for other related dates). This means that integration with products released after November of 2010 is not supported. If having such support is the policy within your enterprise, you do indeed need to migrate. If changes in your enterprise cause your current solution with the .NET Accelerator to no longer function properly, you may need to migrate. Migration is a choice, and if the goals of your enterprise are to take full advantage of newer technologies then migration is certainly one activity you should be planning for.

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  • SQLAuthority News – Virtual Launch Event for Office 2010 – Contest – Win MS Office License

    - by pinaldave
    Office products are integral products of any PC. I accept that without Office Suites, I can not survive or make enough leaving. I am blogger and use word to create my blogs. I am SQL Server Trainer  and I use PowerPoint as my presentation tool. I am SQL Server consultant and I use Excel to keep my work log. I can not see my life with Office Tools. Just like any other Microsoft Product there is strong community following Office Tools. Please count me in. The same community is hosting a Virtual Launch Event for Office 2010 on May 25 and 26th. The webcasts is FREE to attend and people can take part either online or by going to the nearest available center. The sessions will be delivered by MVPs. To register please visit: http://www.meraoffice.com. In June, limited cities will be hosting Community Launch Events for Office 2010. At the launch events, attendees will get to see Office 2010 in action and learn how to do their work better with Office 2010.  The details are available on http://office.merawindows.com. To support one of the largest community, I am announcing one contents. It is very easy to take part in the contest. You just have to answer one very simple question. Contest: Choose best option: With which Microsoft Office Product Powerpivot is associated? Options: 1) PowerPoint 2) Excel 3) Word Hint: http://search.sqlauthority.com Rules: Winner will be awarded 1 Office 2007 Home and Student. This will be freely upgradeable to Office 2010 once it releases in June. The winners will be sent emails and they will redeem their awards via microsoftstore.co.in The prizes can only be shipped to India and Indian residents are eligible. Winner will be selected by selected community leaders and MVPs at their sole discretion. Winner will be informed by email about the award. Most creative and informative comment will win the contest. Please spread the words about this contest. SQLAuthority.com will also send SQL Server book to the person who generates the most traffic to this blog post using Twitter, Facebook and other social media. This competition is also open to Indian residents only. I will measure the traffic using my wordpress.com stats plugin. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology Tagged: Office

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  • Making Money from your SQL Server Blog

    - by Bill Graziano
    My SQL Server blog reading list is around one hundred blogs.  Many people are writing great content and generating lots of page views.  I see some of them running Google AdSense and trying to make a little money off their traffic.  If you want to earn some some extra money from what you’ve written there are a couple of options.  And one new option that I’m announcing here. Background Internet advertising is sold based on a few different pricing schemes.  Flat Fee.  You offer either all your impressions (page views) or some percentage of your impressions in exchange for a flat monthly fee.  CPM or cost per thousand impressions.  If the quoted price is $2 CPM you’ll get $2 for every 1,000 times the ad is displayed.  While you might think the “M” means millions, the “M” in CPM is the roman numeral for 1,000. CPC or cost per click.  This is also called PPC or pay per click.  In this method you get paid based on how many clicks there are on the ad.  CPA or cost per action.  In this method you get paid based on an action that occurs on the advertisers site after they click on the ad.  This is typically some type of sign up form.  This is how most affiliate programs work. Darren Rowse at ProBlogger has been writing about blogging and making money off blogs for years.  He has a good introduction to making money on your blog in his “Making Money” section.  If you’re interested in learning more he has a post up titled How to Make More Money From Your Blog in the New Year that links to many of his best posts on the subject. Google AdSense This is the most common method for people earning money from their blogging.  It’s easy to setup and administer.  You tell AdSense what size ads you’d like to run and it gives you a little piece of JavaScript to put on your site.  AdSense quickly learns the topics you write about and displays ads that are appropriate for your site.  I typically see ads for hosting, SQL Server tools and developer tools running in AdSense slots.  AdSense pays on a CPC model.  If you translate that back to CPM pricing you’ll see rates from $0.50 to $1.00 CPM. Amazon While you might not make much money writing books it’s now possible to make even less helping Amazon sell them.  You can sign up for an Amazon affiliate program.  Each time you send Amazon a link and someone buys the book you get a cut of that sale.  This is the CPA model from above.  Amazon can help you build some pretty nice “stores”.  Here’s the SQL Server bookstore I built for SQLTeam.com.  If you’re just putting in a page with books like I’ve done on SQLTeam you should keep your expectations low.  If you’re writing book reviews of suggesting books on your blog it really does make sense to setup an Amazon affiliate link.  People are much more likely to buy a book based on a review from a trusted source.  I always try to buy through a referral link if there is one. Amazon pays about 4% of the price as a referral fee.  You also get credit for anything else they buy while on the site.  I recently had someone buy an iPod nano with their SQL Server book making me an extra $5.60 richer!  Estimating how much you can make is difficult though.  How much attention you draw to the links and book reviews can dramatically affect the earnings. Private Ad Sales This is the hardest but potentially most lucrative option.  You sell advertising directly to companies that want to sell things to your readers.  Typically this would be SQL Server tool vendors, hosting companies or anyone else that wants to make money off database administrators.  This is also the most difficult to do.  You’ll need the contacts at the companies and enough page views to make it worth their while.  You’ll also need software to track the page views and clicks, geo-target your ads and smooth out the impressions.  Your earnings are based on whatever you can negotiate with the companies. SQL Server Ad Network For the last couple of years I’ve run any extra ads that I sold on the SQLTeam Weblogs.  You can see an example of that on Mladen’s blog.  The ad in the upper right corner is one that I’m running for him.  (Note: Many of the ads I’m running are geo-targeted to only appear in English speaking countries.  You may see a different set of ads outside the US, Canada and the UK.  You can also see he has a couple of Google ads on his blog.)  When I run ads on his blog I split the advertising revenue with him.  They make a little and I make a little. I recently started to expand this and sell advertising specifically to run on SQL Server-related blogs.  I’m also starting to run ads on non-SQLTeam blogs.  The only way I can sell more advertising is to have more blogs to run it on.  And that’s where you come in. I’ve created a SQL Server advertising network.  I handle all the ad sales and provide the technology to serve the ads.  I handle collections and payments back to you.  You get paid at the end of each month regardless of when (or if) the advertiser actually pays.  All you need to do is add a small piece of JavaScript to your site to display the ads. If you’re writing about SQL Server and interested in earning a little money for your site I’d like to talk to you.  You can use the Contact Us page on SQLTeam.com to reach me.  Running advertising on your blog isn’t for everyone.  If you’re concerned about what advertisers might think about certain posts then you might not be a good fit.  For the most part this isn’t an issue.  You’ll also need to have a PayPal account to receive payments.  You probably won’t get rich doing this.  But you can earn extra cash on the side for doing what you would do anyway.  I do know that people have earned enough to buy themselves a nice laptop doing this. My initial target is blogs with more than 10,000 page views per month.  I expect to pay two to three times what Google pays.  If you have less than 10,000 page views per month but are still interested I’d still like to hear from you.  I may not be able to sign up smaller blogs right away but we’ll get the process started.  If you’re unsure about your traffic Google Analytics is a free tool that provides great reporting on traffic, popular posts and how people find your blog.  If you have any questions or are just curious drop me a line and I’ll try to answer your questions.

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  • Silverlight Cream for March 08, 2010 -- #809

    - by Dave Campbell
    In this Issue: Michael Washington, Tim Greenfield, Bobby Diaz(-2-), Glenn Block(-2-), Nikhil Kothari, Jianqiang Bao(-2-), and Christopher Bennage. Shoutouts: Adam Kinney announced a Big update for the Project Rosetta site today Arpit Gupta has opened a new blog with a great logo: I think therefore I am dangerous :) From SilverlightCream.com: DotNetNuke Silverlight Traffic Module If it's DNN and Silverlight, it has to be my buddy Michael Washington :) ... Michael has combined those stunning gauges you've seen with website traffic... just too cool!... grab the code and display yours too! Cool demonstration of Silverlight VideoBrush This is a no-code post by Tim Greenfield, but I like the UX on this Jigsaw Puzzle page... and you can make your own. Introducing the Earthquake Locator – A Bing Maps Silverlight Application, part 1 Bobby Diaz has an informative post up on combining earthquake data with BingMaps in Silverlight 3... check it out, the grab the recently posted Live Demo and Source Code Adding Volcanos and Options - Earthquake Locator, part 2 Bobby Diaz also added volcanic activity to his earthquake BinMaps app, and updated the downloadable code and live demo. Building Hello MEF – Part IV – DeploymentCatalog Glenn Block posted a pair of MEF posts yesterday... made me think I missed one :) .. the first one is about the DeploymentCatalog. Note he is going to be using the CodePlex bits in his posts. Building HelloMEF – Part V – Refactoring to ViewModel Glenn Block's part V is about MEF and MVVM -- no, really! ... he is refactoring MVVM into the app with a nod to Josh Smith and Laurent Bugnion... get your head around this... The Case for ViewModel Nikhil Kothari has a post up about the ViewModel, and how it facilitates designer/developer workflow, jumpstarts development, improves scaling, and makes asynch programming development simpler MMORPG programming in Silverlight Tutorial (12)Map Instance (Part I) Jianqiang Bao has part 12 of his MMORPG game up... this one is showing how to deal with obstuctions on maps. MMORPG programming in Silverlight Tutorial (13)Perfect moving mechanism Jianqiang Bao also has part 13 up, and this second one is about sprite movement around the obstructions. 1 Simple Step for Commanding in Silverlight Christopher Bennage blogged about Commanding in Silverlight, he begins with a blog post about commands in Silverlight 4 then goes on to demonstrate the Caliburn way of doing commanding. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    MIX10

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  • SEO - Articles Are the Way Forward

    Writing articles for websites is different from other forms of writing because it uses SEO keywords, designed to improve your site and achieve higher rankings within the search engine. This type of writing is often referred to as copy writing or writing content. Writing articles for websites is one of the most effective marketing methods for a website and they are often used to promote the use of keywords and diverting traffic to a website.

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  • Oracle VM Deep Dives

    - by rickramsey
    "With IT staff now tasked to deliver on-demand services, datacenter virtualization requirements have gone beyond simple consolidation and cost reduction. Simply provisioning and delivering an operating environment falls short. IT organizations must rapidly deliver services, such as infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS). Virtualization solutions need to be application-driven and enable:" "Easier deployment and management of business critical applications" "Rapid and automated provisioning of the entire application stack inside the virtual machine" "Integrated management of the complete stack including the VM and the applications running inside the VM." Application Driven Virtualization, an Oracle white paper That was published in August of 2011. The new release of Oracle VM Server delivers significant virtual networking performance improvements, among other things. If you're not sure how virtual networks work or how to use them, these two articles by Greg King and friends might help. Looking Under the Hood at Virtual Networking by Greg King Oracle VM Server for x86 lets you create logical networks out of physical Ethernet ports, bonded ports, VLAN segments, virtual MAC addresses (VNICs), and network channels. You can then assign channels (or "roles") to each logical network so that it handles the type of traffic you want it to. Greg King explains how you go about doing this, and how Oracle VM Server for x86 implements the network infrastructure you configured. He also describes how the VM interacts with paravirtualized guest operating systems, hardware virtualized operating systems, and VLANs. Finally, he provides an example that shows you how it all looks from the VM Manager view, the logical view, and the command line view of Oracle VM Server for x86. Fundamental Concepts of VLAN Networks by Greg King and Don Smerker Oracle VM Server for x86 supports a wide range of options in network design, varying in complexity from a single network to configurations that include network bonds, VLANS, bridges, and multiple networks connecting the Oracle VM servers and guests. You can create separate networks to isolate traffic, or you can configure a single network for multiple roles. Network design depends on many factors, including the number and type of network interfaces, reliability and performance goals, the number of Oracle VM servers and guests, and the anticipated workload. The Oracle VM Manager GUI presents four different ways to create an Oracle VM network: Bonds and ports VLANs Both bond/ports and VLANS A local network This article focuses the second option, designing a complex Oracle VM network infrastructure using only VLANs, and it steps through the concepts needed to create a robust network infrastructure for your Oracle VM servers and guests. More Resources Virtual Networking for Dummies Download Oracle VM Server for x86 Find technical resources for Oracle VM Server for x86 -Rick Follow me on: Blog | Facebook | Twitter | Personal Twitter | YouTube | The Great Peruvian Novel

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  • A Great Keyword Research Tip - How to Do the Right Keyword Research

    There are many different kinds of affiliate marketing advice being thrown out by different Internet marketing experts. They claim that it will lead to affiliate success. Most will say that an appropriate website for a certain target market would do the trick. The usual barometer, of course, is the Google ranking (these show the website traffic)-however, these hardly translate to a high amount of sales.

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  • 12/12 Live Webcast: Introducing Next-Generation Enterprise Auditing and Database Firewall

    - by jgelhaus
    Join Oracle Security gurus to hear how Oracle products monitor Oracle and non-Oracle database traffic, detect unauthorized activity including SQL injection attacks, and block internal and external threats from reaching the database. Hear how organizations such as TransUnion Interactive and SquareTwo Financial rely on Oracle to monitor and secure their Oracle and non-Oracle database environments. Register for the webcast here.

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  • No search data in Google Analytics or Webmasters

    - by cjk
    I have a domain that has been registered in Google Webmasters and using Google Analytics for over 4 months. I get lots of analytics data, but am getting no information on Google searches in Webmasters, or Queries in Search Engine Optimisation in Analytics, even though I am getting keywords for traffic coming to my site from search engines. I have a test sub-domain with the same setup (except not HTTPS) that is getting some of this information through, even with much less data and visits. What could be wrong to stop me getting this information?

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  • Some thoughts on the Virtualization Feedback in the SSWUG Newsletters

    - by Jonathan Kehayias
    Last Thursday, March 25, 2010, the topic of Virtualization of SQL Server came up in the SSWUG Newsletter , with Steven Wynkoop asking if peoples perceptions and experiences have changed since the last time he covered virtualizing SQL Server.  I unfortunately missed the last coverage of this topic, but it appears from the newsletter that there was a general consensus that “low-traffic solution could be fine, but if you had a heavy hitting application, the net advise was to avoid a virtual environment...(read more)

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  • Some thoughts on the Virtualization Feedback in the SSWUG Newsletters

    - by Jonathan Kehayias
    Last Thursday, March 25, 2010, the topic of Virtualization of SQL Server came up in the SSWUG Newsletter , with Steven Wynkoop asking if peoples perceptions and experiences have changed since the last time he covered virtualizing SQL Server.  I unfortunately missed the last coverage of this topic, but it appears from the newsletter that there was a general consensus that “low-traffic solution could be fine, but if you had a heavy hitting application, the net advise was to avoid a virtual environment...(read more)

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  • Mix metrics for March 22, 2010

    - by tim.bonnemann
    Mix hit another major milestone this past week, surpassing 60,000 registered members. Registered Mix users (weekly growth) 60,662 (+0.8%) Active users (percent of total) Last 30 days: 4,571 (7.5%) Last 60 days: 8,945 (14.7%) Last 90 days: 11,479 (18.9%) Traffic (30-day) Visits: 12,371 Page views: 70,896 Twitter Followers: 3,117 List mentions: 146 User-generated content (30-day) New ideas: 32 New questions: 74 New comments: 378 Groups There are currently 1,394 Mix groups (requires login).

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  • Mix metrics for April 5, 2010

    - by tim.bonnemann
    Our latest numbers... Registered Mix users (weekly growth) 61,374 (+0.6%) Active users (percent of total) Last 30 days: 4,317 (7.0%) Last 60 days: 8,638 (14.1%) Last 90 days: 12,481 (20.3%) Traffic (30-day) Visits: 11,893 Page views: 65,880 Twitter Followers: 3,169 List mentions: 146 User-generated content (30-day) New ideas: 36 New questions: 57 New comments: 394 Groups There are currently 1,402 Mix groups (requires login).

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  • Search Engine Optimization For Great Search Engine Placement!

    Do you do enough search engine optimization to get the search engine placement that you want for the keywords that you want to rank for? If not then read on and I will give you information that you need to know to start getting those rankings that you want, and start receiving traffic! There are a few things I will be going over in this article.

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  • Key Techniques For Search Engine Optimization in 2010

    The art of creating web pages which will rank high in search engine returns is called Search Engine Optimization or SEO. By optimizing certain elements or sections in the HTML code of each page, SEO can be accomplished. The search engines specifically read these sections. The level of optimization can help determine the amount free referral traffic.

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  • No search data in Goolge Analytics or Webmasters

    - by cjk
    I have a domain that has been registered in Google Webmasters and using Google Analytics for over 4 months. I get lots of analytics data, but am getting no information on Google searches in Webmasters, or Queries in Search Engine Optimisation in Analytics, even though I am getting keywords for traffic coming to my site from search engines. I have a test sub-domain with the same setup (except not HTTPS) that is getting some of this information through, even with much less data and visits. What could be wrong to stop me getting this information?

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  • SEO Tips For Bloggers With Big Dreams

    Your dreams should never be based upon SEO alone. Your blogging should primarily be focused upon content. But there is no harm in also knowing how you can optimize your blog, so you get extra traffic to your blog.

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  • Hadoop growing pains

    - by Piotr Rodak
    This post is not going to be about SQL Server. I have been reading recently more and more about “Big Data” – very catchy term that describes untamed increase of the data that mankind is producing each day and the struggle to capture the meaning of these data. Ten years ago, and perhaps even three years ago this need was not so recognized. Increasing number of smartphones and discernable trend of mainstream Internet traffic moving to the smartphone generated one means that there is bigger and bigger stream of information that has to be stored, transformed, analysed and perhaps monetized. The nature of this traffic makes if very difficult to wrap it into boundaries of relational database engines. The amount of data makes it near to impossible to process them in relational databases within reasonable time. This is where ‘cloud’ technologies come to play. I just read a good article about the growing pains of Hadoop, which became one of the leading players on distributed processing arena within last year or two. Toby Baer concludes in it that lack of enterprise ready toolsets hinders Hadoop’s apprehension in the enterprise world. While this is true, something else drew my attention. According to the article there are already about half of a dozen of commercially supported distributions of Hadoop. For me, who has not been involved into intricacies of open-source world, this is quite interesting observation. On one hand, it is good that there is competition as it is beneficial in the end to the customer. On the other hand, the customer is faced with difficulty of choosing the right distribution. In future, when Hadoop distributions fork even more, this choice will be even harder. The distributions will have overlapping sets of features, yet will be quite incompatible with each other. I suppose it will take a few years until leaders emerge and the market will begin to resemble what we see in Linux world. There are myriads of distributions, but only few are acknowledged by the industry as enterprise standard. Others are honed by bearded individuals with too much time to spend. In any way, the third fact I can’t help but notice about the proliferation of distributions of Hadoop is that IT professionals will have jobs.   BuzzNet Tags: Hadoop,Big Data,Enterprise IT

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  • Benefits of Using Both SEO Techniques and Google AdWords

    As the name suggests, Search Engine Optimization is the process by which your web page is optimized to appear in the first few results of Google's search page also known as SERP (Search Engine Results Page). This is not as simple as it sounds unfortunately. To get your page onto the first page you must actively promote your site using legitimate and natural means by which the site gets more visitors, reciprocal links, backlinks and ultimately high quality traffic.

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