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  • What is the value to checking in broken unit tests?

    - by Adam W.
    While there are ways of keeping unit tests from being executed, what is the value of checking in broken unit tests? I will use a simple example. Case sensitivity. The current code is Case Sensitive. A valid input into the method is "Cat" and it would return an enum of Animal.Cat. However, the desired functionality of the method should not be case sensitive. So if the method described was passed "cat" it could possibly return something like Animal.Null instead of Animal.Cat and the unit test would fail. Though a simple code change would make this work, a more complex issue may take weeks to fix, but identifying the bug with a unit test could be a less complex task. The application currently being analyzed has 4 years of code that "works". However, recent discussions regarding unit tests has found flaws in the code. Some just need explicit implementation documentation (ex. case sensitive or not), or code that does not execute the bug based on how it is currently called. But unit tests can be created executing specific scenarios that will cause the bug to be seen and are valid inputs. What is the value of checking in unit tests that exercise the bug until someone can get around to fixing the code? Should this unit test be flagged with ignore, priority, category etc, to determine whether a build was successful based on tests executed? Eventually the unit test should be created to execute the code once someone fixes it. On one hand it shows that identified bugs have not been fixed. On the other, there could be hundreds of failed unit tests showing up in the logs and weeding through the ones that should fail vs. failures due to a code check-in would be difficult to find.

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  • How do I elevate privileges when running appcmd from a nant task?

    - by Rune
    We are using a Windows 7 box as build server. As part of our continuous integration process I would like to stop and start an IIS 7 website. I have tried doing this from the command line using appcmd: appcmd start site "my website" However, this only works if I start the console window by choosing "Run as Administrator", so it won't work out-of-the-box from NAnt etc. How do I script appcmd to be run with elevated privileges (or am I going about this in the wrong way)? Thank you.

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  • What is a preferred method for automatically configuring and setting up an Ubuntu instance?

    - by sutch
    I am tired of manually configuring instances of Ubuntu for testing web applications and for setting up workstations. I'm even more frustrated by the issues caused by inconsistent configurations. Is there a method (hopefully not too time consuming to learn and setup) that allows for automation of the setup and configuration of an Ubuntu server or workstation from an ISO. This is primarily for virtual machine instances, but it would be helpful to also create instances on hardware. I am specifically looking for a method to automate the installation of libraries (apt-get), configure services (such as Apache and MySQL), add 3rd party software (download, extract and build), and add libraries to scripting languages (for example, Ruby Gems or CPAN packages for Perl).

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  • How do I make a Minecraft kiosk for portable USB drive that boots on most computers

    - by user2044589
    Some time ago, someone referred me to a cool website called Rapid Rollout. It worked fine until I tried to install an OS onto a netbook. To put it short, it didn't work as well as I expected it to. It also didn't install USB flash drives. I'm trying to build a system (or use a service that would create a system) that would open up the Minecraft Launcher (jar) and show it in full-screen with no background. It would also all have to fit into 8 Gigabytes (as this is the most that I can use right now). How can I accomplish this?

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  • Are there any significant advantages to using a native language for mobile app development?

    - by Karl Daniel
    Forgive me if this question has already been answered but I couldn't quite find the answer I was looking for. What I wanted to know was, is there any significant advantage to using a native language when developing and deploying apps to a mobile environment? The reason I ask is for a long while now I've been using Objective-C, Apple's native language for iOS, to build my apps. However I've been wondering whether or not there is any real benefit to doing this, over using a non-native language like JavaScript and then deploying it through a service like 'Phone Gap'? I do stress 'significant' advantages as native languages are always more likely to have the upper hand when it comes to speed and access to the latest APIs. However in general I don't see using a non-native language or a service like 'Phone Gap' causing and major slow down to my apps or restricting my development. Additionally having the ability to deploy to multiple services is also very handy indeed. This is why I put the question, are there any significant advantages to using a native language for mobile app development?

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  • LinkSys WRT54GL + AM200 in half-bridge mode - UK setup guide recommendations?

    - by Peter Mounce
    I am basically looking for a good guide on how to set up my home network with this set of hardware. I need: Dynamic DNS Firewall + port-forwarding VPN Wake-on-LAN from outside firewall VOIP would be nice QoS would be nice (make torrents take lower priority to other services when those other services are happening) DHCP Wireless + WPA2 security Ability to play multiplayer computer games I am not a networking or computing neophyte, but the last time I messed with network gear was a few years ago, so am needing to dust off knowledge I kinda half have. I have read that I should be wanting to set up the AM200 in half-bridge mode, so that the WRT54GL gets the WAN IP - this sounds like a good idea, but I'd still like to be advised. I have read that the dd-wrt firmware will meet my needs (though I gather I'll need the vpn-specific build, which appears to preclude supporting VOIP), but I'm not wedded to using it. I live in the UK and my ISP supplies me with: a block of 8 static IPs, of which 5 are usable to me a PPPoA ADSL2+ connection

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  • LinkSys WRT54GL + AM200 in half-bridge mode - UK setup guide recommendations?

    - by Peter Mounce
    Crossposted from here I am basically looking for a good guide on how to set up my home network with this set of hardware. I need: Dynamic DNS Firewall + port-forwarding VPN Wake-on-LAN from outside firewall VOIP would be nice QoS would be nice (make torrents take lower priority to other services when those other services are happening) DHCP Wireless + WPA2 security Ability to play multiplayer computer games I am not a networking or computing neophyte, but the last time I messed with network gear was a few years ago, so am needing to dust off knowledge I kinda half have. I have read that I should be wanting to set up the AM200 in half-bridge mode, so that the WRT54GL gets the WAN IP - this sounds like a good idea, but I'd still like to be advised. I have read that the dd-wrt firmware will meet my needs (though I gather I'll need the vpn-specific build, which appears to preclude supporting VOIP), but I'm not wedded to using it. I live in the UK and my ISP supplies me with: a block of 8 static IPs, of which 5 are usable to me a PPPoA ADSL2+ connection

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  • Moving from a static site to a CMS with new URLs and meta-data for pages

    - by Chris J
    Hi I am in the process of rebuilding a site from static pages to a CMS which will be using mod_rewrite to generate new page URLs. In this process our marketing people and myself have decided to tidy up the descriptions, keywords and titles. Eg: a page which who's URL is currently "website-name/about_us.html" and has a title of "website-name - something not quite page specific" will change to "website-name/about-us/" and title: "about us - website-name" and may have a few keywords and the description changed. Our goal with updating the meta data is to improve our page rankings and try to keep in line with some best practices for SEO. Though our current page rankings are quite good in many aspects, there is room for improvement. All of the pages will also have content changes (like rearranging heading tags, new menu on all pages, new content in footer, extra pieces of dynamic content relating to other pages). In this new site process I plan to use 301 redirects for all the old URLs pointing to the new URLs. My question is what can I expect to happen to the page rankings in Google, in the sort term and long term? Will this be like kicking off a new site which will have to build up trust over time or will the original page rankings have affect?

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  • How to implement "bullet time" in a multiplayer game?

    - by Tom
    I have never seen such a feature before, but it should provide an interesting gameplay opportunity. So yes, in a multiplayer/real-time environment (imagine FPS), how could I implement a slow motion/bullet time effect? Something like an illusion for the player that's currently slo-mo'ed. So everybody sees him "real-time", but he sees everything slowed down. Update A sidenote: keep in mind that a FPS game has to be balanced in order for it to be fun. So yes, this bullet time feature has to be solid, giving a small advantage to the "player", while not taking away from other players. Plus, there is a possibility that two players could activate their bullet time at the same time. Furthermore: I'm going to implement this in the future no matter what it takes. And, the idea is to build a whole new game engine for all this. If that gives new options, I'm more then interested in hearing the ideas. Meanwhile, here with my team we're thinking about this too, when our theory will be crafted, I'm going to share it here. Is this even possible? So, the question on "is this even possible" has been answered, now it's time to find the best solution. I'm keeping the "answer" until something exceptionally good comes up, like a prototype theory with something close to working pseudo code.

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  • AME : How to Diagnose Issues With the Default Approver List in Purchasing When Using Approvals Management

    - by Oracle_EBS
    Do you need help in understanding the concepts or how to setup the Approval Management Engine (AME) for requisition approvals? See the new diagnostic Note 1437183.1 'AME : How to Diagnose Issues With the Default Approver List in Purchasing When Using Approvals Management'. AME is designed to generate the approval list according to the conditions and rules you define in the setup. This troubleshooting guide will help you understand how AME builds the default approval list for Purchasing and help users find solutions for scenarios where the approval list fails to be generated. Follow along with the logical steps for troubleshooting.  The note first reviews how to generate the AME Setup report.   For example in the note we see a fragment of the setup report. Notice it has different sections for each one of the setup categories including attributes, conditions, rules, action types, approval groups etc.  How the default approval list is built in AME is then reviewed, followed by the logical steps for diagnosing issues.  The diagnostic steps include how to run the Test Workbench, as well as how to obtain valuable debug and exception information.  Then follow along using the steps to build a simple test case to sharpen your understanding.

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  • Trouble installing Mercurial 1.5 on Mac OS X 10.5.8 (without using MacPorts)

    - by gjvis
    I'm having trouble installing Mercurial 1.5 (build 20100307) from the prebuilt installer on Mac OS X 10.5.8. The installer is halting telling me that I need to install Python 2.6 to continue. I've installed the latest version of Python (2.6.5) twice now but it's not helping. which python is reporting /Library/Frameworks/Python.framework/Versions/2.6/bin/python, but I can see that I also have 2.3 and 2.5 in /System/Library/Frameworks/Python.framework/Versions directory, which I suspect is being picked up by the installer ahead of the 2.6 install. If possible I'd like to install Mercurial and Python without having to resort to MacPorts, but if that is the only option then so be it :)

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  • How long do uploaded files stay in the tmp folder in Linux Ubuntu?

    - by Jean-Nicolas Boulay Desjardins
    I am building a web application where my users will be able to upload files. After the files are uploaded I need to send the files to two other servers, and after they will be deleted from the server where they were just uploaded to. I am wandering is it a good I idea to keep the uploaded files in the tmp/ folder the time the uploaded files are sent to the other two servers or should I move them to another folder incase they get deleted? I am also wandering because I would like to know if I have to build a cron script to get rid of the files that have been transfered to the other servers so that I get my disk space back.

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  • embedded tomcat 7 behind iis 7.5 proxy ssl problems

    - by user1058410
    I'm using embedded tomcat 7 behind a iis 7.5 proxy server, with requests being forwarded to tomcat with arr. Everything works fine unless iis is set to require ssl. Then things like links that are generated dynamically in .jsp files on tomcat don't work right. For example if a link is supposed to point to _https://somewhere.com:443 it will be wrote as _http://somewhere.com:8080 (8080 is the port tomcat is running on). The problem seems to come from when tomcat looks at itself to build out the url it sees correctly that it is running on _http://somewhere.com:8080, but i need it to think otherwise. Does anybody know how to accomplish this without using ssl between iis and tomcat? Sorry for the underscores in front of the imaginary urls.

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  • Deciding on a company-wide javascript strategy [on hold]

    - by drogon
    Our company is moving most of its software from thick-client winforms apps to web apps. We are using asp.net mvc on the server side. Most of the developers are brand new to the web and need to become efficient and knowledgeable at writing client-side web code (javascript). We are deciding on a number of things and would appreciate feedback on the following: Angular.js or Backbone.js? Backbone (w/ Underscore) is certainly more light weight, but requires more custom development. Angular seems to be a full-fledged framework, but would require everyone to embrace it and probably a longer learning curve(??). (Note: I know nothing about Angular at this point) Require.js or script includes w/ MVC bundleconfig? Require.js makes development "feel like" c# (importing namespaces). But, integrating the build/minification process can be a pain (especially the configuration). Bundling via mvc requires developers to worry more about which scripts to include but has less overall development friction. Typescript vs Javascript Regardless of frameworks, our developers are going to need to learn the basics. Typescript is more like c# and MAY be easier for c# developers to understand. However, learning TypeScript before javascript may hinder their mastery of javascript at the expense of efficiency.

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  • Installing packages into local directory?

    - by Gili
    I'd like to install software packages, similar to apt-get install <foo> but: Without sudo, and Into a local directory The purpose of this exercise is to isolate independent builds in my continuous integration server. I don't mind compiling from source, if that's what it takes, but obviously I'd prefer the simplest approach possible. I tried apt-get source --compile <foo> as mentioned here but I can't get it working for packages like autoconf. I get the following error: dpkg-checkbuilddeps: Unmet build dependencies: help2man I've got help2man compiled in a local directory, but I don't know how to inform apt-get of that. Any ideas? UPDATE: I found an answer that almost works at http://askubuntu.com/a/350/23678. The problem with chroot is that it requires sudo. The problem with apt-get source is that I don't know how to resolve dependencies. I must say, chroot looks very appealing. Is there an equivalent command that doesn't require sudo?

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  • Why am I seeing excessive disk activity when installing applications?

    - by Kev
    I'm running Windows 7 Ultimate 64 bit on a Dell Vostro 1720 with 8GB of RAM, 7200RPM Disk, 2.53 GHz Core2Duo (Windows 7 64 bit is a supported option and the laptop came with the OS pre-installed). I'm noticing some fairly excessive disk activity when running installers. For example the Visual Studio 2010 RC installer constantly accessed the disk for ~10 minutes. It was so excessive that I was unable to use the machine until this ceased. Today I installed Trillian Astra 4.1 for Windows (latest build from the website). Again when I ran the installer I was pretty much locked out of the machine until the disk activity calmed down. In both cases when I eventually managed to launch task manager I could see that the CPU was sitting at around 5% to 7% utilisation whilst this was going on. All other disk related activity is fine, the machine is snappy and applications launch without delay. It's just when I run an installer I see this odd behaviour. Why would this be?

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  • Techniques to Monitor cron tasks?

    - by Tristan Juricek
    Are there good techniques for monitoring cron tasks over a cluster? We're starting to use cron to launch tasks at daily intervals. A few ideas for checking out information: Add special application handling that logs information into some "network aware" place, like a DB Build up a logfile system that transfers the cron log periodically to a central point for processing/querying (along with other possible log files) I'm wondering if people have had success with doing things separately for cron versus other things, or, if the tasks were integrated into a different approach completely. I'm leaning towards #2, but I'd like to know what more experienced folk might try out.

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  • Kill the Menu......

    - by Curdasss
    Downloaded and installed VM Player 3.0. two questions? 1.) Can I use Windows SMS to install the player on a users computer? If yes. Were can I find this information? 2.) Is there a hack of fix that allows me to kill/remove/hide the Player menus? I don't want the user to build new VM machines, just run the one want them to run. Not allowed to use Workstation or Ace to dist the vm Thanks

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  • Git can no longer open emacs as its editor

    - by mwilliams
    I'm running Git version 1.7.3.2 that I built from source, zsh is my shell, and emacs is my editor. Recently I started seeing the following: /usr/local/Cellar/git/1.7.3.2/libexec/git-core/git-sh-setup: line 106: emacs: command not found Could not execute editor My zshrc looks like the following so I can use the Cocoa build and the console binary provided with it. EMACS_HOME="/Applications/Emacs.app/Contents/MacOS" function e() { PATH=$EMACS_HOME/bin:$PATH $EMACS_HOME/Emacs -nw $@ } function ec() { PATH=$EMACS_HOME/bin:$PATH emacsclient -t $@ } function es() { e --daemon=$1 && ec -s $1 } function el() { ps ax|grep Emacs } function ek() { $EMACS_HOME/bin/emacsclient -e '(kill-emacs)' -s $1 } function ecompile() { e -eval "(setq load-path (cons (expand-file-name \".\") load-path))" \ -batch -f batch-byte-compile $@ } alias emacs=e alias emacsclient=ec And I also have export EDITOR="emacs" and have tried adding export GIT_EDITOR="emacs" (and swapping that out with "e") But whatever I try I can't get git to open emacs whenever I need to do a commit or an interactive rebase, etc etc...

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  • Has test driven development (TDD) actually benefited a real world project?

    - by James
    I am not new to coding. I have been coding (seriously) for over 15 years now. I have always had some testing for my code. However, over the last few months I have been learning test driven design/development (TDD) using Ruby on Rails. So far, I'm not seeing the benefit. I see some benefit to writing tests for some things, but very few. And while I like the idea of writing the test first, I find I spend substantially more time trying to debug my tests to get them to say what I really mean than I do debugging actual code. This is probably because the test code is often substantially more complicated than the code it tests. I hope this is just inexperience with the available tools (RSpec in this case). I must say though, at this point, the level of frustration mixed with the disappointing lack of performance is beyond unacceptable. So far, the only value I'm seeing from TDD is a growing library of RSpec files that serve as templates for other projects/files. Which is not much more useful, maybe less useful, than the actual project code files. In reading the available literature, I notice that TDD seems to be a massive time sink up front, but pays off in the end. I'm just wondering, are there any real world examples? Does this massive frustration ever pay off in the real world? I really hope I did not miss this question somewhere else on here. I searched, but all the questions/answers are several years old at this point. It was a rare occasion when I found a developer who would say anything bad about TDD, which is why I have spent as much time on this as I have. However, I noticed that nobody seems to point to specific real-world examples. I did read one answer that said the guy debugging the code in 2011 would thank you for have a complete unit testing suite (I think that comment was made in 2008). So, I'm just wondering, after all these years, do we finally have any examples showing the payoff is real? Has anybody actually inherited or gone back to code that was designed/developed with TDD and has a complete set of unit tests and actually felt a payoff? Or did you find that you were spending so much time trying to figure out what the test was testing (and why it was important) that you just tossed out the whole mess and dug into the code?

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  • IPS Package Groups

    - by Alan_Solaris_RE
    IPS group packages consist solely of dependencies on other packages that make up a logical grouping of software. These are similar to, but not the equivalent of, Solaris 10 metaclusters. The main difference is that metaclusters are nested subsets ranging from a minimal install to nearly all packages on the media. Group packages have no such hierarchy. They can overlap other groups, or be completely disjoint sets. A group dependency is set this way in an IPS package manifest file: depend fmri=full/pkg/name type=group Current Solaris Groups Solaris currently has 4 system groups defined. These are used for different types of installation, and are included in the xml manifest files used by the various Solaris installers: Package Name Summary Description Default Installation For:  group/system/solaris-desktop Oracle Solaris Desktop Provides an Oracle Solaris desktop environment Live Media  group/system/solaris-large-server Oracle Solaris Large Server Provides an Oracle Solaris large server environment Text Installer  group/system/solaris-small-server Oracle Solaris Small Server Provides a useful command-line Oracle Solaris environment  Zones  group/system/solaris-auto-install  Oracle Solaris Automated Installer Client  Provides an Oracle Solaris Automated Installer client  Automated Installer There are also several "feature" groups such as AMP and GNU Developer Tools. These are provided for convenience, but are not used directly by any installers. Retrieving Group Package Information A listing of all current groups can be found with the command: pkg info -r group/* A listing of all the packages in a group can be obtained with: pkg contents -o fmri -H -rt depend -a type=group groupname An example: $ pkg contents -o fmri -H -rt depend -a type=group solaris-desktop archiver/gnu-tar audio/audio-utilities codec/flac codec/libtheora codec/ogg-vorbis codec/speex communication/im/pidgin etc. You can determine which package group is currently installed on your system: $ pkg list group/system/\* Output would look like: NAME (PUBLISHER) VERSION IFO group/system/solaris-desktop 0.5.11-0.175.0.0.0.0.0 i-- Note that there are not version numbers associated with a group package dependency. The package version that best fits the system will be used, based on other dependencies such as what is listed in incorporation files. Installing a Group To Install a group, simple use the group package name as you would any other package: $ pkg install solaris-small-server  If you want to exclude a package from installing, you can use the --reject flag: $ pkg install --reject audio/audio-utilities solaris-desktop Creating Your Own Group To create your own group package, you can follow the pkg(5) documentation on how to create a package, and use this action for each package that is part of your group:   depend fmri=full/pkg/name type=group

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  • If I send an IPA over TestFlight, can it be used to deploy to the app store?

    - by Reid Belton
    I am currently working for a small startup. I was previously under contract, now I am working for equity (no pay). The thing is, there is not yet a signed agreement in place as the details are being worked out. I may finish development before the contract is ready. I'm not currently under any contract or agreement, so the other party doesn't have any legal claim (that I know of) to the code I'm writing now, other than NDA (which just precludes me from cutting him out and releasing on my own). He already has the old code that I wrote under contract. I've made it clear to the other party that I won't submit the app or turn over the code until there's something signed to protect my interests. I've stopped pushing commits to the company repo (I'm now the only developer actively working on the project). However, I would still like to send builds over TestFlight for feedback and testing purposes. The other party has access to the developer portal and iTunes Connect for code signing, etc. Things are amicable and I don't foresee getting burnt on this, but I'm not going to put myself in that position. My concern is that if I send a finished build via TestFlight, it could be extracted and submitted to the app store without my participation. They wouldn't have the source for future maintenance and updates, of course, but it could be reverse-engineered by another developer later working from the old code base. Is this technically feasible at all? If so, is there a way I can send builds for testing while protecting my interests?

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  • can't get a good install:11.10 server

    - by jack
    I screwed up my partitioning aparently tring to get lvm and raid1 going. the machine is an intel dual core dt with 2 gig of ram and 2 sata drives, one 250g and the other 500g. This a build for my school in n.e. Thailand. we have 20+ clients now, a website, email. Our old server is dying fast and we are going to add another 12 stations next week. I really need some help here! 1. have onboard gigabit ethernet that aparently uses same driver as realtek 811c. I installed a pcie gigabit card also 811c. At several points the eth0 has accessed the internet fine, but the eth1 will not communicate. 2. I saw a "fix" for this online which from root: rmmod r8169. this imediately killed the working onboard card. 3.I tried to re-install 11.10 figuring that would re-install r8169. However I messed something up in my partitioning and can't get a clean boot now. 6. so I think after 12 re-installs or so and 2 days. I can get through it right if I can start over with clean drives, but I can't figure out how to empty them out what with soft raid and lvm partitions. seems like i've had it going well and then trying to fix that one little problem, i go backwards.Please help! please send email.-thanks

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  • Switch from back-end to front-end programming: I'm out of my comfort zone, should I switch back?

    - by ripper234
    I've been a backend developer for a long time, and I really swim in that field. C++/C#/Java, databases, NoSql, caching - I feel very much at ease around these platforms/concepts. In the past few years, I started to taste end-to-end web programming, and recently I decided to take a job offer in a front end team developing a large, complex product. I wanted to break out of my comfort zone and become more of an "all around developer". Problem is, I'm getting more and more convinced I don't like it. Things I like about backend programming, and missing in frontend stuff: More interesting problems - When I compare designing a server that handle massive data, to adding another form to a page or changing the validation logic, I find the former a lot more interesting. Refactoring refactoring refactoring - I am addicted to Visual Studio with Resharper, or IntelliJ. I feel very comfortable writing code as it goes without investing too much thought, because I know that with a few clicks I can refactor it into beautiful code. To my knowledge, this doesn't exist at all in javascript. Intellisense and navigation - I hate looking at a bunch of JS code without instantly being able to know what it does. In VS/IntelliJ I can summon the documentation, navigate to the code, climb up inheritance hiererchies ... life is sweet. Auto-completion - Just hit Ctrl-Space on an object to see what you can do with it. Easier to test - With almost any backend feature, I can use TDD to capture the requirements, see a bunch of failing tests, then implement, knowing that if the tests pass I did my job well. With frontend, while tests can help a bit, I find that most of the testing is still manual - fire up that browser and verify the site didn't break. I miss that feeling of "A green CI means everything is well with the world." Now, I've only seriously practiced frontend development for about two months now, so this might seem premature ... but I'm getting a nagging feeling that I should abandon this quest and return to my comfort zone, because, well, it's so comfy and fun. Another point worth mentioning in this context is that while I am learning some frontend tools, a lot of what I'm learning is our company's specific infrastructure, which I'm not sure will be very useful later on in my career. Any suggestions or tips? Do you think I should give frontend programming "a proper chance" of at least six to twelve months before calling it quits? Could all my pains be growing pains, and will they magically disappear as I get more experienced? Or is gaining this perspective is valuable enough, even if plan to do more "backend stuff" later on, that it's worth grinding my teeth and continuing with my learning?

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  • Avoiding the Black Hole of Leads

    - by Charles Knapp
    Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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