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  • Social Analytics and the Customer

    - by David Dorf
    Many successful retailers put the customer at the center of everything they do, so its important that the customer is modeled correctly across all their systems.  The path to omni-channel starts and ends with the customer so at ARTS, our next big project is focused on ensuring a consistent representation of customers across our transactional data model, datawarehouse model, and XML schemas.  Further, we've started a new whitepaper that describes how Big Data and Social Media Analytics should be leveraged by retailers to add and additional level of customer insight. Let's start by taking a closer look at the meaning of social analytics.  Here's my definition: Social Analytics, in the retail context, describes the analysis of data obtained from social media sources in an effort to better comprehend and interact with the community of consumers.  This discipline seeks to understand what’s being said by the community about brands and products (“monitoring”), as well as understand the behaviors of those in the community (“profiling”).  The results are used to enforce the brand image, improve product decisions, and better focus marketing, all of which lead to increased sales. To help illustrate the facets of social analytics, I drew the diagram below which was originally published by Retail Touchpoints. There are lots of tools on the market that allow retailers to monitor social media for brand and product mentions.  These include analysis of sentiment, reach, share of voice, engagement, etc.  When your brand is mentioned, good or bad, its an opportunity to engage with the customer and possibly lead to a sale.  Because products are not always unique, its much more difficult to monitor product mentions, but detecting product trends early can help a retailer make better merchandising decisions, especially in fashion. Once a retailer understands what's being said, the next step is learn more about who's saying it.  That involves profiling customers beyond simple demographics to understand their motivations.  Much can be learned from patterns, and even more when customers voluntarily share their data.  Knowing that a customer is passionate about, for example, mountain biking allows the retailer to make relevant offers on helmets, ask for opinions on hydration, and help spread marketing messages. Social analytics has many facets that benefit retailers, some of which are easy but many of which are hard.  Its important for the CMO and CIO to work closely together to plan for these capabilities and monitor the maturity of tools on the market.  This is an area that will separate winners from losers.

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  • Azure Marketplace

    - by kaleidoscope
    Microsoft Pinpoint is the place to market your software applications and professional services to the customers who need them most. Pinpoint helps you: •Showcase and sell your innovations •Attract and engage customers •Get customer insights and lead notifications PinPoint.com will host business applications developed by Microsoft partners.  This positions Azure as competitor to cloud platform marketplaces like Salesforce.com and Amazon.com.   Lokesh, M

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  • Author Bio on all pages - Is it duplicate content?

    - by Rana Prathap
    In a website with user generated content, I provide a author bio under every article on the site. The author bio will be the same under every article the same author wrote. For some authors, the author bio is no longer then a couple of sentences, but for some descriptive writers, it is a good 100 words. These 100 words get repeated in almost 15 pages, some of them without substantial original content(such as haikus). Will this lead to duplicate content?

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  • Pete Muir Interview on CDI 1.1

    - by reza_rahman
    The 109th episode of the Java Spotlight podcast features an interview with CDI 1.1 spec lead Pete Muir of JBoss/Red Hat. Pete talks with Roger Brinkley about the backdrop to CDI, his work at JBoss, the features in CDI 1.1 and what to expect in the future. What's going on behind the scenes and the possible contents for CDI 1.1+ are particularly insightful. You can listen to the full interview here.

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  • How much freedom should a programmer have in choosing a language and framework?

    - by Spencer
    I started working at a company that is primarily a C# oriented. We have a few people who like Java and JRuby, but a majority of programmers here like C#. I was hired because I have a lot of experience building web applications and because I lean towards newer technologies like JRuby on Rails or nodejs. I have recently started on a project building a web application with a focus on getting a lot of stuff done in a short amount of time. The software lead has dictated that I use mvc4 instead of rails. That might be OK, except I don't know mvc4, I don't know C# and I am the only one responsible for creating the web application server and front-end UI. Wouldn't it make sense to use a framework that I already know extremely well (Rails) instead of using mvc4? The two reasons behind the decision was that the tech lead doesn't know Jruby/rails and there would be no way to reuse the code. Counter arguments: He won't be contributing to the code and is frankly, not needed on this project. So, it doesn't really matter if he knows JRuby/rails or not. We actually can reuse the code since we have a lot of java apps that JRuby can pull code from and vice-versa. In fact, he has dedicated some resources to convert a Java library to C#, instead of just running the Java library on the JRuby on Rails app. All because he doesn't like Java or JRuby I have built many web applications, but using something unfamiliar is causing some spin-up and I am unable to build an awesome application in as short of a time that I'm used to. This would be fine, learning new technologies is important in this field. The problem is, for this project, we need to get a lot done in a short period of time. At what point should a developer be allowed to choose his tools? Is this dependent on the company? Does my company suck or is this considered normal? Do greener pastures exist? Am I looking at this the wrong way? Bonus: Should I just keep my head down and move along at a snails pace, or defy orders and go with what I know in order to make this project more successful? Edit: I had actually created a fully function rails application (on my own time) and showed it to the team and it did not seem to matter. I am currently porting it to mvc4 (slowly).

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  • Refactoring Part 1 : Intuitive Investments

    - by Wes McClure
    Fear, it’s what turns maintaining applications into a nightmare.  Technology moves on, teams move on, someone is left to operate the application, what was green is now perceived brown.  Eventually the business will evolve and changes will need to be made.  The approach to those changes often dictates the long term viability of the application.  Fear of change, lack of passion and a lack of interest in understanding the domain often leads to a paranoia to do anything that doesn’t involve duct tape and bailing twine.  Don’t get me wrong, those have a place in the short term viability of a project but they don’t have a place in the long term.  Add to it “us versus them” in regards to the original team and those that maintain it, internal politics and other factors and you have a recipe for disaster.  This results in code that quickly becomes unmanageable.  Even the most clever of designs will eventually become sub optimal and debt will amount that exponentially makes changes difficult.  This is where refactoring comes in, and it’s something I’m very passionate about.  Refactoring is about improving the process whereby we make change, it’s an exponential investment in the process of change. Without it we will incur exponential complexity that halts productivity. Investments, especially in the long term, require intuition and reflection.  How can we tackle new development effectively via evolving the original design and paying off debt that has been incurred? The longer we wait to ask and answer this question, the more it will cost us.  Small requests don’t warrant big changes, but realizing when changes now will pay off in the long term, and especially in the short term, is valuable. I have done my fair share of maintaining applications and continuously refactoring as needed, but recently I’ve begun work on a project that hasn’t had much debt, if any, paid down in years.  This is the first in a series of blog posts to try to capture the process which is largely driven by intuition of smaller refactorings from other projects. Signs that refactoring could help: Testability How can decreasing test time not pay dividends? One of the first things I found was that a very important piece often takes 30+ minutes to test.  I can only imagine how much time this has cost historically, but more importantly the time it might cost in the coming weeks: I estimate at least 10-20 hours per person!  This is simply unacceptable for almost any situation.  As it turns out, about 6 hours of working with this part of the application and I was able to cut the time down to under 30 seconds!  In less than the lost time of one week, I was able to fix the problem for all future weeks! If we can’t test fast then we can’t change fast, nor with confidence. Code is used by end users and it’s also used by developers, consider your own needs in terms of the code base.  Adding logic to enable/disable features during testing can help decouple parts of an application and lead to massive improvements.  What exactly is so wrong about test code in real code?  Often, these become features for operators and sometimes end users.  If you cannot run an integration test within a test runner in your IDE, it’s time to refactor. Readability Are variables named meaningfully via a ubiquitous language? Is the code segmented functionally or behaviorally so as to minimize the complexity of any one area? Are aspects properly segmented to avoid confusion (security, logging, transactions, translations, dependency management etc) Is the code declarative (what) or imperative (how)?  What matters, not how.  LINQ is a great abstraction of the what, not how, of collection manipulation.  The Reactive framework is a great example of the what, not how, of managing streams of data. Are constants abstracted and named, or are they just inline? Do people constantly bitch about the code/design? If the code is hard to understand, it will be hard to change with confidence.  It’s a large undertaking if the original designers didn’t pay much attention to readability and as such will never be done to “completion.”  Make sure not to go over board, instead use this as you change an application, not in lieu of changes (like with testability). Complexity Simplicity will never be achieved, it’s highly subjective.  That said, a lot of code can be significantly simplified, tidy it up as you go.  Refactoring will often converge upon a simplification step after enough time, keep an eye out for this. Understandability In the process of changing code, one often gains a better understanding of it.  Refactoring code is a good way to learn how it works.  However, it’s usually best in combination with other reasons, in effect killing two birds with one stone.  Often this is done when readability is poor, in which case understandability is usually poor as well.  In the large undertaking we are making with this legacy application, we will be replacing it.  Therefore, understanding all of its features is important and this refactoring technique will come in very handy. Unused code How can deleting things not help? This is a freebie in refactoring, it’s very easy to detect with modern tools, especially in statically typed languages.  We have VCS for a reason, if in doubt, delete it out (ok that was cheesy)! If you don’t know where to start when refactoring, this is an excellent starting point! Duplication Do not pray and sacrifice to the anti-duplication gods, there are excellent examples where consolidated code is a horrible idea, usually with divergent domains.  That said, mediocre developers live by copy/paste.  Other times features converge and aren’t combined.  Tools for finding similar code are great in the example of copy/paste problems.  Knowledge of the domain helps identify convergent concepts that often lead to convergent solutions and will give intuition for where to look for conceptual repetition. 80/20 and the Boy Scouts It’s often said that 80% of the time 20% of the application is used most.  These tend to be the parts that are changed.  There are also parts of the code where 80% of the time is spent changing 20% (probably for all the refactoring smells above).  I focus on these areas any time I make a change and follow the philosophy of the Boy Scout in cleaning up more than I messed up.  If I spend 2 hours changing an application, in the 20%, I’ll always spend at least 15 minutes cleaning it or nearby areas. This gives a huge productivity edge on developers that don’t. Ironically after a short period of time the 20% shrinks enough that we don’t have to spend 80% of our time there and can move on to other areas.   Refactoring is highly subjective, never attempt to refactor to completion!  Learn to be comfortable with leaving one part of the application in a better state than others.  It’s an evolution, not a revolution.  These are some simple areas to look into when making changes and can help get one started in the process.  I’ve often found that refactoring is a convergent process towards simplicity that sometimes spans a few hours but often can lead to massive simplifications over the timespan of weeks and months of regular development.

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  • Gail Shaw's SQL Server Howlers

    For the latest in our series of SQL Server Howlers, we asked Gail Shaw which common SQL Server mistakes and misunderstandings lead to tearful DBAs and plaintive cries for help on the forums. Keep your database and application development in syncSQL Connect is a Visual Studio add-in that brings your databases into your solution. It then makes it easy to keep your database in sync, and commit to your existing source control system. Find out more.

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  • Is Your Corporate Network Secure and Confidential?

    - by Chandra Vennapoosa
    Businesses are increasingly conducted over IT networks and it is imperative for them to maintain network confidentiality more than ever before. A failure to ensure the security of business IT network can lead to dire consequences. In order to secure these network, a number of changes are made to the infrastructure of the underlying network, and a network administrator is designated to create policies which will protect the network from unauthorized access. Read here:  Is Your Corporate Network Secure and Confidential?

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  • Will Outsourcing Your SEO Increase Your MLM Leads?

    Search engine optimization or SEO is absolutely booming in the MLM home business industry right now. Configuring your MLM website to look attractive to search engines will raise your page rank, put you higher in search results, and increase your organic traffic, and thus MLM lead generation.

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  • Tidbits

    From time to time I am going to post a few thoughts that come up which are longer than a tweet but shorter than a post.Software Architecture booksI recently got a question from Jon :I am wanting to make the leap from senior engineer/team lead to software architect, can you recommend any good books or [...]...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Todays Apress $10 Deal - Pro RFID in BizTalk Server 2009

    - by TATWORTH
    Today's $10 Deal from Apress at http://www.apress.com/info/dailydeal is " Pro RFID in BizTalk Server 2009 With extensive code and configuration examples and multiple case studies illustrating how the BizTalk RFID application is being used in various industries, authors Ram Venkatesh, the lead developer of the BizTalk RFID platform, Mark Simms, a leading architect and developer of BizTalk RFID solutions, and Mark Beckner, a BizTalk Server and enterprise architecture specialist, ensure that you will gain the insight and master the tools necessary to be able to confidently and efficiently implement a BizTalk RFID solution. $49.99 | Published Feb 2009 | Mark Beckner "

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  • Friday Fun: Mad Virus

    - by Asian Angel
    In this week’s game infection of all cell-kind is the ultimate goal as you lead your virus army to victory. Will you succeed in infecting everything in your path or will you be stopped just short of total domination? HTG Explains: Learn How Websites Are Tracking You Online Here’s How to Download Windows 8 Release Preview Right Now HTG Explains: Why Linux Doesn’t Need Defragmenting

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  • Shared Library Issues In Linux

    <b>Innovations:</b> "Shared libraries are one of the many strong design features of Linux, but can lead to headaches for inexperienced users, and even experienced users in certain situations."

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  • Marek Potociar on JAX-RS 2

    - by reza_rahman
    Java EE 7 is turning the last lap! Late last month JAX-RS 2 (JSR 339) and Bean Validation 1.1 (JSR 349) were adopted by public review ballot, making them the first two JSR's to be ratified. InfoQ interviewed Marek Potociar, JSR 339 co-spec lead (Marek and Santiago Pericas-Geertsen are the dynamic duo leading JAX-RS). Marek talks about JAX-RS 2 content, significance and future. Read the full interview here.

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  • How To Remove Vocals From Music Tracks Using Audacity

    - by YatriTrivedi
    Ever get a sudden, inexplicably irresistible desire for karaoke? Maybe you like the music of a song but can’t stand the lead singer? Here’s how to use remove the vocals from most music tracks in a few simple steps.HTG Explains: What’s the Difference Between the Windows 7 HomeGroups and XP-style Networking?Internet Explorer 9 Released: Here’s What You Need To KnowHTG Explains: How Does Email Work?

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  • Effectiveness and Efficiency

    - by Daniel Moth
    In the professional environment, i.e. at work, I am always seeking personal growth and to be challenged. The result is that my assignments, my work list, my tasks, my goals, my commitments, my [insert whatever word resonates with you] keep growing (in scope and desired impact). Which in turn means I have to keep finding new ways to deliver more value, while not falling into the trap of working more hours. To do that I continuously evaluate both my effectiveness and my efficiency. EFFECTIVENESS The first thing I check is my effectiveness: Am I doing the right things? Am I focusing too much on unimportant things? Am I spending more time doing stuff that is important to my team/org/division/business/company, or am I spending it on stuff that is important to me and that I enjoy doing? Am I valuing activities that maybe I have outgrown and should be delegated to others who are at a stage I have surpassed (in Microsoft speak: is the work I am doing level appropriate or am I still operating at the previous level)? Notice how the answers to those questions change over time and due to certain events, so I have to remind myself to revisit them frequently. Events that force me to re-examine them are: change of role, change of team/org/etc, change of direction of team/org/etc, re-org, new hires on the team that take on some of the work I did, personal promotion, change of manager... and if none of those events has occurred since the last annual review, I ask myself those at each annual review anyway. If you think you are not being effective at work, make a list of the stuff that you do and start tracking where your time goes. In parallel, have a discussion with your manager about where they think your time should go. Ultimately your time is finite and hence it is your most precious investment, don't waste it. If your management doesn't value as highly what you spend your time on, then either convince your management, or stop spending your time on it, or find different management: Lead, Follow, or get out of the way! That's my view on effectiveness. You have to fix that before moving to being efficient, or you may end up being very efficient at stuff that nobody wants you to be doing in the first place. For example, you may be spending your time writing blog posts and becoming better and faster at it all the time. If your manager thinks that is not even part of your job description, you are wasting your time to satisfy your inner desires. Nobody can help you with your effectiveness other than your management chain and your management peers - they are the judges of it. EFFICIENCY The second thing I check is my efficiency: Am I doing things right? For me, doing things right means that I deliver the same quality of work faster [than what I used to, and than my peers, and than expected of me]. The result is that I can achieve more [than what I used to, and than my peers, and than expected of me]. Notice how the efficiency goal is a more portable one. If, by whatever criteria, you think you are the best at [insert your own skill here], this can change at two events: because you have new colleagues (who are potentially better than your older ones), and it can change with a change of manager (who has potentially higher expectations). That's about it. Once you are efficient at something, you carry that with you... All you need to really be doing here is, when taking on new kinds of work that you haven't done before, try a few approaches and devise a system so that you can become efficient at this new activity too... Just keep "collecting" stuff that you are efficient at. If you think you are not being efficient at something, break it down: What are the steps you take to complete that task? How long do you spend on each step? Talk to others about what steps they take, to see if you can optimize some steps away or trade them for better steps, or just learn how to complete a step faster. Have a system for every task you take so that you can have repeatable success. That's my view on efficiency. You have to fix it so that you can free up time to do more. When you plan a route from A to B - all else being equal - you try to get there as fast as possible so why would you not want to do that with your everyday work? For example, imagine you are inefficient at processing email: You spend more time than necessary dealing with email, and you still end up with dropped email threads and with slower response times than others. How can you improve? Talk to someone that you think is good at this, understand their system (e.g. here is my email processing system) and come up with one that works for you. Parting Thoughts Are you considered, by your colleagues and manager, an effective and efficient person at your workplace? If you are, what would you change if you were asked by your management to do the job of two people? Seriously, think about that! Your immediate reaction may be "that is not possible", but it actually is. You just have to re-assess what things that were previously important will now stop being important, by discussing them with your management and reaching agreement on relative priorities. For example, stuff that was previously on your plate may now have to be delegated or dropped. Where you thought you were efficient, maybe now you have to find an even faster path to completion, perhaps keeping in mind that Perfect is the Enemy of “Good Enough”. My personal experience (from both observing others and from my own reflection) is that when folks are struggling to keep up at work it is because of two reasons: They are investing energy in stuff that they enjoy doing which the business regards as having a lower priority than a lot of other things on their plate. They are completing tasks to a level of higher quality than what is required (due to personal pride) missing the big picture which almost always mandates completing three tasks at good enough quality than knocking only one of them out of the park while the other two come in late or not at all. There is a lot of content on the web, so I strongly encourage you to use your favorite search engine to read other views on effectiveness and efficiency (Bing, Google). Comments about this post by Daniel Moth welcome at the original blog.

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  • Yet another use of OUTER APPLY in defensive programming

    - by Alexander Kuznetsov
    When a SELECT is used to populate variables from a subquery, it fails to change them if the subquery returns nothing - and that can lead to subtle bugs. We shall use OUTER APPLY to eliminate this problem. Prerequisites All we need is the following mock function that imitates a subquery: CREATE FUNCTION dbo.BoxById ( @BoxId INT ) RETURNS TABLE AS RETURN ( SELECT CAST ( 1 AS INT ) AS [Length] , CAST ( 2 AS INT ) AS [Width] , CAST ( 3 AS INT ) AS [Height] WHERE @BoxId = 1 ) ; Let us assume that this...(read more)

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  • Help me make a choice between comp science and software engineering [closed]

    - by Darkdante
    I am a college foundation student and I am really having trouble on which major I should choose between a B.Sc in computer science or software engineering.I have always wanted to be a lead software developer at a big company and I am really interested in coding starting my own website and even create my own apps and software.I really don't have a strong background in programming.And here i am looking at this piece of paper asking me to choose from the two and i don't want to make a mistake that maybe will make me regret.So guys please help me.S.0.S

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  • SQL Server v.Next (Denali) : Metadata enhancements

    - by AaronBertrand
    In my previous job, we had several cases where schema changes or incorrect developer assumptions in the middle tier or application logic would lead to type mismatches. We would have a stored procedure that returns a BIT column, but then change the procedure to have something like CASE WHEN <condition> THEN 1 ELSE 0 END. In this case SQL Server would return an INT as a catch-all, and if .NET was expecting a boolean, BOOM. Wouldn't it be nice if the application could check the result set of the...(read more)

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  • Is anyone teaching the application of ethics to programming?

    - by blueberryfields
    Ethical questions come up more and more in the news, and can be core to a software developers' life. On several occasions this year I was asked for advice that amounts to answering ethical questions, in a computer programming context, and I was surprised to see how much fretting and trouble questions which I consider trivial can lead to. Are there any courses or programs specializing in teaching what is expected of an ethical programmer? Has anyone put together a formal curriculum anywhere?

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  • Why Keyword Research Should Come First

    Every online business should begin with keywords research and analysis. Unfortunately, there are a great number of online entrepreneurs that focus on site construction first before they think of this fundamental element. Not tackling keyword units first can lead to certain difficulties.

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