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  • Oracle Services for Oracle Engineered Systems

    - by Bandari Huang
    ACS(Advanced Customer Support) for Engineered Systems Oracle Solution Support Center Oracle Advanced Monitoring and Resolution ACS for Exadata Oracle Exadata Start-Up Pack Exadata Disk Swap Service Exadata Re-rack Service ACS for Exalogic Oracle Exalogic Start-Up Pack ACS for SuperCluster Oracle SPARC SuperCluster Start-Up Pack ACS for Exalytics Oracle Exalytics Start-Up Pack ACS for BDA(Big Data Appliance) ACS for ODA(Oracle Database Appliance) ACS for ZSA(ZFS Storage Appliance) ACS for ZBA(ZFS Backup Appliance) OCS(Oracle Consulting Services) for Engineered Systems Oracle Expert Services for Oracle Engineered Systems Oracle Consulting Virtualization Services  OCS for Exadata Oracle Exadata Architecture Service Oracle Exadata Architecture Transition Service Oracle Exadata Implementation Service Oracle Expert Services for SAP on Oracle Exadata Oracle Exadata Roadmap Service OCS for Exalogic Oracle Exalogic Architecture Service Oracle Exalogic Implementation Service  

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  • Pac-Man Hiding Spot Makes High Scores a Snap

    - by Jason Fitzpatrick
    This interesting bug (feature?) in the original Pac-Man game makes it easy to hide from the ghosts, ensuring a long-lived and well-fed Pac-Man. Check out the video above to see the black hole you can park Pac-Man in to avoid assault by the ghosts. There’s two big caveats with this trick: first, it only works in the original game (spin offs and modern adaptations won’t necessarily have it but the original machine and MAME implementations of it will). Second, it doesn’t work if the ghosts see you park yourself there; you need to slip into the spot our of their direct line of sight. Still craving more Pac-Man goodness? Check out these cheat maps that map out all the patterns you need to follow to sneak through every level unmolested by ghosts. [via Neatorama] How To Be Your Own Personal Clone Army (With a Little Photoshop) How To Properly Scan a Photograph (And Get An Even Better Image) The HTG Guide to Hiding Your Data in a TrueCrypt Hidden Volume

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  • What can I do with dynamic typing that I can not do with static typing

    - by Justin984
    I've been using python for a few days now and I think I understand the difference between dynamic and static typing. What I don't understand is why it's useful. I keep hearing about its "flexibility" but it seems like it just moves a bunch of compile time checks to runtime, which means more unit tests. This seems like an awfully big tradeoff to make for small advantages like readability and "flexibility". Can someone provide me with a real world example where dynamic typing allows me to do something I can't do with static typing?

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  • Getting a solid understanding of Linux fundamentals

    - by JoshEarl
    I'm delving into the Linux world again as a diversion from my Microsoft-centric day job, and every time I tackle a new project I find it a frustrating exercise in trial and error. One thing that I always try to do when learning something new is figure out what the big pieces are and how they work together. I haven't yet come across a resource that explains Linux at this level. Resources seem to be either aimed at the barely computer literate crowd (Linux doesn't bite. Promise!) or the just compile the kernel and make your own distro crowd. I'm looking for a "JavaScript: The Good Parts" type of road map that doesn't necessarily answer all my questions so much as help me understand what questions I need to be asking. Any suggestions?

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  • KVM swtitch , screen resolution problem

    - by Vagelism
    I use the lates ubuntu version. Till to day I use it with an acer trravelmate4070 and an LG screen in order to expand my destkop. Works great. Till today that I desided to connect my LG screen to a KVM switch in order to share the big screen with an other pc when I need it. In the KVM switch the resolution is lower and I can not manually change it. I read many solutions about making an .conf file but since I am new to Ubuntu I am afraid , more over I realized that these articles talk for the same problem but not as an expantion screen but as a main screen. Any idea how to config correct this file? I send the links of these articles here: http://robert.penz.name/219/workarou...-kvm-switches/ Where is the X.org config file? How do I configure X there? Thank you!

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  • Score Awesome Games on the Cheap with Humble Indie Bundle 6

    - by Jason Fitzpatrick
    It’s the Humble Indie Bundle time of year again; score six great games at a name-your-own-price including acclaimed action-RPG Torchlight. The Humble Indie Bundle combines games from independent development houses into a big promotional pack where gamers can name their own price and choose how much of that price goes towards the developers or gaming-related charities. Included in this bundle are: Dustforce, Rochard, Shatter, S.P.A.Z., Torchlight, and Vessel. Torchlight 2, the followup to the wildly popular Torchlight, is set for release in a scant two days–now is the perfect time to pick up a copy of Torchlight on the cheap and get yourself up to speed. The Humble Indie Bundle is cross-platform and DRM-free. Grab a copy and enjoy it on your Windows, Mac, or Linux machine without any registration hassles. The Humble Indie Bundle 6 How To Create a Customized Windows 7 Installation Disc With Integrated Updates How to Get Pro Features in Windows Home Versions with Third Party Tools HTG Explains: Is ReadyBoost Worth Using?

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  • Digital Asset Management System

    - by Prashant
    I am looking for an opensource web-based digital asset management system. My requirements are to create a web based system where users can upload and download .zip, .jpg, .png, .pdf, .doc, .xls etc. media files. Also user management should be there, so that we can create multiple users and accordingly give them permissions. I have found one http://www.resourcespace.org/ but it looks a bit big and complicated. It is fitting to my need but I am looking and researching a bit more to get some good and more easy to use system. If anyone knows such web based system or tool, please share.

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  • Gnome extensions stay in the list after being removed

    - by SingerOfTheFall
    I've got a little issue with gnome shell extensions. After installing some of them, I understood I didn't like them and decided to remove them. The extensions themselves (their folders in /home/username/.local/share/gnome-shell/extensions) were deleted successfully. However, the deleted extensions were not removed from the list of installed extensions at extensions.gnome.org. They also were not removed from the list in gnome-tweak-tool. So now in my list I have a bunch of extensions that I have already deleted. The funny thing is that I can't reinstall them too, since both the gnome-tweak-tool and the website think they are still there. This isn't a big deal of course, but I find it to be a little annoying. Reinstalling gnome-tweak-tool didn't help. Is there a way to somehow update the status of installed extensions?

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  • Oracle saves with Oracle Database 11g and Advanced Compression

    - by jenny.gelhausen
    Oracle Corporation runs a centralized eBusiness Suite system on Oracle Database 11g for all its employees around the globe. This clustered Global Single Instance (GSI) has scaled seamlessly with many acquisitions over the years, doubling the number of employees since 2001 and supporting around 100,000 employees today, 24 hours a day, 7 days a week around the world. In this podcast, you'll hear from Raji Mani, IT Director for Oracle's PDIT Group, on how Oracle Database 11g and Advanced Compression is helping to save big on storage costs. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • General input/output error on OpenOffice 3.2

    - by Scott
    I have been working on a research paper in OpenOffice 3.2 Word Processor and I had a slide show OpenOffice 3.2 Presentation. I saved both frequently and they were not very big (no more then 5 pages of text or a few slides). A few days after I last edited and saved them, I tried to open the slide show but I received window saying: General Error. General input/output error When I tried opening the paper, it asked for ASCII Filter Options (font, character, language, and paragraph break). When I set the normal settings, a single blank document opened with nothing on it. I looked at both of the file's properties and the size was 0 or 1.5 KB, and the volume was unknown. I recently installed some updates for Ubuntu 10.10 and everything else in my computer is working normally including other documents and slide shows. Is this a fixable crash?

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  • Beat detection, weird detection

    - by Quincy
    I made this soundanalyzer class to detect beats in songs : // put it on pastebin for the big size, will put it here if people rather want that. pastebin.com/8PdgZPP3 but for some reason its only detecting beats from 637 sec to around 641(sec) and I have no idea why. I know the beats are being inserted from multiple bands since I am finding duplicates and it seems as its assigning a beat to each instant energy value in between those values. Its modeled after this : http://www.flipcode.com/misc/BeatDetectionAlgorithms.pdf So why won't the beats properly register ?

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  • SQL SERVER – Video – Performance Improvement in Columnstore Index

    - by pinaldave
    I earlier wrote an article about SQL SERVER – Fundamentals of Columnstore Index and it got very well accepted in community. However, one of the suggestion I keep on receiving for that article is that many of the reader wanted to see columnstore index in the action but they were not able to do that. Some of the readers did not install SQL Server 2012 or some did not have good machine to recreate the big table involved in the demo. For the same reason, I have created small video for that. I have written two more article on columstore index. Please read them as followup to the video: SQL SERVER – How to Ignore Columnstore Index Usage in Query SQL SERVER – Updating Data in A Columnstore Index Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, SQL, SQL Authority, SQL Index, SQL Performance, SQL Query, SQL Scripts, SQL Server, SQL Tips and Tricks, T SQL, Technology, Video

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  • Building Java EE in the Cloud–Webcast August 30th 2012

    - by JuergenKress
    Building Java EE in the Cloud Thursday, August 30, 2012 at 10:00 AM PDT While cloud computing is making big strides, there are challenges in enterprises to start meaningful adoption of the technology. Steps to cloud adoption by the enterprises are different - often with varying results. Some choose to optimize current applications with basic steps, resulting in minimal benefits. Others transform the entire portfolio, with a complete architecture overhaul, and build business agility as a result. Join Anand Kothari, Principal Product Manager for Oracle Cloud Java Service and Larry Carvalho, Principal Analyst at Robust Cloud, LLC as they discuss the evolution of the cloud, and how Oracle Cloud Java Service enables enterprises to make transformational changes. Speakers: Anand Kothari and Larry Carvalho For details please visit the registration page WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Anand Kothari,Larry Carvalho,Java,Java EE6,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress,Cloud

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  • Is GParted safe?

    - by Olivier Pons
    I want to resize my partitions: I have 3 partitions: Ubuntu 10.04 Windows Seven Ubuntu 11.10 It's booting with the boot installed by the Ubuntu 11.10 version. I want to expand (only expand) all the 3 partitions. My HD is 1,8 Tb so it's big and I have no possibility to save before expanding. So my question is: if you tell me GParted work 99,99 % of the time, I'm willing to take the risk. If you tell me GParted work 90 % of the time, I won't take that risk.

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  • Finding Those Pesky Unicode Characters in Visual Studio

    - by fallen888
    Sometimes I’m handed HTML that I need to wire up and I find these characters.  Usually there are only a couple on the page and, while annoying to find, it’s not a big deal.  Recently I found dozens and dozens of these guys on a page and wasn’t very happy at the prospect of having to manually search them all out and remove/replace them.  That is, until I did some research and found this very  helpful article by Aaron Jensen - Finding Non-ASCII Characters with Visual Studio. Aaron’s wonderful solution: Try searching your code with the following regular expression: [^\x00-\x7f] Open any of Visual Studio’s find windows and enter the regular expression above into the “Find what:” text box. Click the “Find Options” plus sign to expand the list of options. Check the last box “Use:” and choose “Regular expressions” from the drop down menu. Easy and efficient.  Thanks, Aaron!

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  • SUPINFO International University in Mauritius

    Since a while I'm considering to pick up my activities as a student and I'd like to get a degree in Computer Science. Personal motivation I mean after all this years as a professional software (and database) developer I have the personal urge to complete this part of my education. Having various certifications by Microsoft and being awarded as an Microsoft Most Valuable Professional (MVP) twice looks pretty awesome on a resume but having a "proper" degree would just complete my package. During the last couple of years I already got in touch with C-SAC (local business school with degree courses), the University of Mauritius and BCS, the Chartered Institute for IT to check the options to enroll as an experienced software developer. Quite frankly, it was kind of alienating to receive that feedback: Start from scratch! No seriously? Spending x amount of years to sit for courses that might be outdated and form part of your daily routine? Probably being in an awkward situation in which your professional expertise might exceed the lecturers knowledge? I don't know... but if that's path to walk... Well, then I might have to go for it. SUPINFO International University Some weeks ago I was contacted by the General Manager, Education Recruitment and Development of Medine Education Village, Yamal Matabudul, to have a chat on how the local IT scene, namely the Mauritius Software Craftsmanship Community (MSCC), could assist in their plans to promote their upcoming campus. Medine went into partnership with the French-based SUPINFO International University and Mauritius will be the 36th location world-wide for SUPINFO. Actually, the concept of SUPINFO is very likely to the common understanding of an apprenticeship in Germany. Not only does a student enroll into the programme but will also be placed into various internships as part of the curriculum. It's a big advantage in my opinion as the person stays in touch with the daily procedures and workflows in the real world of IT. Statements like "We just received a 'crash course' of information and learned new technology which is equivalent to 1.5 months of lectures at the university" wouldn't form part of the experience of such an education. Open Day at the Medine Education Village Last Saturday, Medine organised their Open Day and it was the official inauguration of the SUPINFO campus in Mauritius. It's now listed on their website, too - but be warned, the site is mainly in French language although the courses are all done in English. Not only was it a big opportunity to "hang out" on the campus of Medine but it was great to see the first professional partners for their internship programme, too. Oh, just for the records, IOS Indian Ocean Software Ltd. will also be among the future employers for SUPINFO students. More about that in an upcoming blog entry. Open Day at Medine Education Village - SUPINFO International University in Mauritius Mr Alick Mouriesse, President of SUPINFO, arrived the previous day and he gave all attendees a great overview of the roots of SUPINFO, the general development of the educational syllabus and their high emphasis on their partnerships with local IT companies in order to assist their students to get future jobs but also feel the heartbeat of technology live. Something which is completely missing in classic institutions of tertiary education in Computer Science. And since I was on tour with my children, as usual during weekends, he also talked about the outlook of having a SUPINFO campus in Mauritius. Apart from the close connection to IT companies and providing internships to students, SUPINFO clearly works on an international level. Meaning students of SUPINFO can move around the globe and can continue their studies seamlessly. For example, you might enroll for your first year in France, then continue to do 2nd and 3rd year in Canada or any other country with a SUPINFO campus to earn your bachelor degree, and then live and study in Mauritius for the next 2 years to achieve a Master degree. Having a chat with Dale Smith, Expand Technologies, after his interesting session on Technological Entrepreneurship - TechPreneur More questions by other craftsmen of the Mauritius Software Craftsmanship Community And of course, this concept works in any direction, giving Mauritian students a huge (!) opportunity to live, study and work abroad. And thanks to this, Medine already announced that there will be new facilities near Cascavelle to provide dormitories and other facilities to international students coming to our island. Awesome! Okay, but why SUPINFO? Well, coming back to my original statement - I'd like to get a degree in Computer Science - SUPINFO has a process called Validation of Acquired Experience (VAE) which is tailor-made for employees in the field of IT, and allows you to enroll in their course programme. I already got in touch with their online support chat but was only redirected to some FAQs on their website, unfortunately. So, during the Open Day I seized the opportunity to have an one-on-one conversation with Alick Mouriesse, and he clearly encouraged me to gather my certifications and working experience. SUPINFO does an individual evaluation prior to their assignment regarding course level, and hopefully my chances of getting some modules ahead of studies are looking better than compared to the other institutes. Don't get me wrong, I don't want to go down the easy route but why should someone sit for "Database 101" or "Principles of OOP" when applying and preaching database normalisation and practicing Clean Code Developer are like flesh and blood? Anyway, I'll be off to get my transcripts of certificates together with my course assignments from the old days at the university. Yes, I studied Applied Chemistry for a couple of years before intersecting into IT and software development particularly... ;-)

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  • SQL SERVER – Download FREE PDFs from SQLAuthority.com

    - by Pinal Dave
    Throughout the last seven years, we have created many PDF downloads from SQLAuthority.com and many are very much appreciated by users. I just wanted to list all the downloads which we have created so far in a single place, hence here is the blog post which contains all the PDF downloads which we have created so far. SQL Server Interview Questions and Answers Download Beginning Big Data with NuoDB SQL Server Management Studio Keyboard Shorts Download SQL Server 2008 Certification Path Complete Download SQL Server Cheat Sheet Download SQL Server Database Coding Standards and Guidelines Complete List Download SQL Server Indexing Checklist Let me know which one of the PDF you like the most and if you expect us to create any more PDF articles. Leave a comment. Additionally, we have created various script bank for all the script which has been used on SQLAuthority.com so far. You can get access to the scripts by clicking on following link. SQLAuthority.com Scripts Download Reference : Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Download, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • adding hard drive failed

    - by dennis ditch
    i was using von welch's instructions at http://v2kblog.blogspot.com/2007/05/adding-second-hard-drive.html] to install a 500 gig seagate drive to write the recordings to. everything seemed to be going ok until mkfs /dev/sdb1 then we get an error message mkfs.ext2: inode_size (128) * inodes_count (0) too big for a filesystem with 0 blocks, specify a higher inode_ratio (-i) or lower inode count (-N) my son is trying to help me but this is beyond him. our knowledge of unix/linux is very limited. at work the support people just sent me a line by line cook book. i would appreciate any help you can give us. the computer is a gateway mdp e4000 . mythbuntu is installed on a pata drive and we are adding a sata drive for the second drive. the bios sees the drive.

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  • Understanding The Very Nature Of Linux - Becoming Core Programmer

    - by MrWho
    Well, I want to know how I should exactly start and get into the right path to become a core programmer and also get decent understanding of Linux infrastructure and fundamentals. I know my question may seem general or something but that's not because of my inability to ask a question.I'm just confused, I've programmed in a few languages and have got my hand dirty to code so I'm aware of the big picture of what the programmers actually do.Now, I want to get deeper and start my studies in a different level than I used to learn before, I want to become advanced core programmer and learn where it really start from.I'd like to know the bit by bit of what the today's operating systems like linux have been built on. I DO really need good references, books would be preferred for learning the fundamentals.If someone tell me the general path of what I'm supposed to do, it would be really appreciated.

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  • Legal Precautions of Customizing Ubuntu LiveCD

    - by Voulnet
    Hello everyone, the organization I work at wants to create a custom Ubuntu LiveCD, the customizations are: Pre-installed programs, plugins, some device drivers, and aesthetics such as icons and backgrounds, as well as changing Firefox's homepage and removing unneeded packages. Not big changes, obviously, and we wish to distribute this custom image for clients to use as a bootable CD or USB stick in order to have a quick environment where all our tools are available instantly. What are the licensing and legal consequences of this? What if some of the programs or plugins that are to be pre-packaged are not GPL'd? I should finally note that we are not changing any code in the kernel or any other distro component. Thank you for your time!

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  • How will Quantum computing affect us?

    - by CiscoIPPhone
    I am interested in quantum computing, but have not studied it in depth. Things like Shor's algorithm intrigue me. My question is: If quantum computing took off in a big way (i.e. functional quantum home computers were available) how would it affect us programmers and software developers? Would we have to learn how to make use of superposition and entanglement - would it change how we write algorithms? Would more mathematical programmers be required/would we need new skills? Would it change nothing at all from our perspective (i.e. would it be abstracted)? Your opinion is welcome.

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  • How do I let programmers know something useful?

    - by Shane
    Quite often I go through pain to discover how to do something useful, in this case how to get PHP running on Google App Engine without the 'resin.jar too big' problem, but I have nowhere to let people know. In this particular case, the web answers were incomplete, outdated or plain wrong. I could create a blog, but it's overkill. I just want let programmers know a quick solution/approach. I'm not sure it's the done thing to ask a question and then answer it. In short, it'd be nice to be able to just dump a sort of combined question/answer/snippet, then let others comment as usual, shoot it down, like it, whatever. How do the rest of you approach this? Cheers, Shane

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  • how to follow python polymorphism standards with math functions

    - by krishnab
    So I am reading up on python in Mark Lutz's wonderful LEARNING PYTHON book. Mark makes a big deal about how part of the python development philosophy is polymorphism and that functions and code should rely on polymorphism and not do much type checking. However, I do a lot of math type programming and so the idea of polymorphism does not really seem to apply--I don't want to try and run a regression on a string or something. So I was wondering if there is something I am missing here. What are the applications of polymorphism when I am writing functions for math--or is type checking philosophically okay in this case.

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  • Oracle Social Network Developer Challenge Winners

    - by kellsey.ruppel
    Originally posted by Jake Kuramoto on The Apps Lab blog. Now that OpenWorld 2012 has wrapped, I have time to tell you all about what happened. Maybe you recall that Noel (@noelportugal) and I were running a modified hackathon during the show, the Oracle Social Network Developer Challenge. Without further ado, congratulations to Dimitri Gielis (@dgielis) and Martin Giffy D’Souza (@martindsouza) on their winning entry, an integration between Oracle APEX and Oracle Social Network that integrates feedback and bug submission with Oracle Social Network Conversations, allowing developers, end-users and project leaders to view and discuss the feedback on their APEX applications from within Oracle Social Network. Update: Bob Rhubart of OTN (@brhubart) interviewed Dimitri and Martin right after their big win. Money quote from Dimitri when asked what he’d buy with the $500 in Amazon gift cards, “Oracle Social Network.” Nice one. In their own words: In the developers perspective it’s important to get feedback soon, so after a first iteration and end-users start to test, they can give feedback of the application. Previously it stopped there, and it was up to the developer to communicate further with email, phone etc. With OSN every feedback and communication gets logged and other people can see the discussion immediately as well. For the end users perspective he can now communicate in a more efficient way to not only the developers, but also between themselves. Maybe many end-users (in different locations) would like to change some behaviour, by using OSN they can see the entry somebody put in with a screenshot and they can just start to chat about it. Some key technical end users can have lighten the tasks of the development team by looking at the feedback first and start to communicate with their peers. For the project manager he has now the ability to really see what communication has taken place in certain areas and can make decisions on that. Later, if things come up again, he can always go back in OSN and see what was said at that moment in time. Integrating OSN in the APEX applications enhances the user experience, makes the lives of the developers easier and gives a better overview to project managers. Incidentally, you may already know Dimitri and Martin, since both are Oracle Ace Directors. I ran into Martin at the Ace Director briefings Friday before the conference started, and at that point, he wasn’t sure he’d have time to enter the Challenge. After some coaxing, he and Dimitri agreed to give it a go and banged out their entry on Tuesday night, or more accurately, very early Wednesday morning, the day of the Challenge judging. I think they said it took them about four hours of hardcore coding to get it done, very much like a traditional hackathon, which is essentially a code sprint from idea to finished product. Here are some screenshots of the workflow they built. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } I love this idea, i.e. closing the loop between web developers and users, a very common pain point, and so did our judges. Speaking of, special thanks to our panel of three judges: Reggie Bradford (@reggiebradford), serial entrepreneur, founder of Vitrue and SVP of Cloud Product Development at Oracle Robert Hipps (@roberthipps), VP of Development for Oracle Social Network and my former boss Roland Smart (@rsmartx), VP of Social Marketing and the brains behind the Oracle Social Developer Community Finally, thanks to everyone who made this possible, including: The three other teams from HarQen (@harqen), TEAM Informatics (@teaminformatics) and Fishbowl Solutions (@fishbowle20) featuring Friend of the ‘Lab John Sim (@jrsim_uix), who finished and presented entries. I’ll be posting the details of their work this week. The one guy who finished an entry, but couldn’t make the judging, Bex Huff (@bex). Bex rallied from a hospitalization due to an allergic reaction during the show; he’s fine, don’t worry. I’ll post details of his work next week, too. The 40-plus people who registered to compete in the Challenge. Noel for all his hard work, sample code, and flying monkey target, more on that to come. The Oracle Social Network development team for supporting this event. Everyone in legal and the beta program office for their help. And finally, the Oracle Technology Network (@oracletechnet) for hosting the event and providing countless hours of operational and moral support. Sorry if I’ve missed some people, since this was a huge team effort. This event was a big success, and we plan to do similar events in the future. Stay tuned to this channel for more. 

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  • 7 Reasons for Abandonment in eCommerce and the need for Contextual Support by JP Saunders

    - by Tuula Fai
    Shopper confidence, or more accurately the lack thereof, is the bane of the online retailer. There are a number of questions that influence whether a shopper completes a transaction, and all of those attributes revolve around knowledge. What products are available? What products are on offer? What would be the cost of the transaction? What are my options for delivery? In general, most online businesses do a good job of answering basic questions around the products as the shopper engages in the online journey, navigating the product catalog and working through the checkout process. The needs that are harder to address for the shopper are those that are less concerned with product specifics and more concerned with deciding whether the transaction met their needs and delivered value. A recent study by the Baymard Institute [1] finds that more than 60% of ecommerce site visitors will abandon their shopping cart. The study also identifies seven reasons for abandonment out of the commerce process [2]. Most of those reasons come down to poor usability within the commerce experience. Distractions. External distractions within the shopper’s external environment (TV, Children, Pets, etc.) or distractions on the eCommerce page can drive shopper abandonment. Ideally, the selection and check-out process should be straightforward. One common distraction is to drive the shopper away from the task at hand through pop-ups or re-directs. The shopper engaging with support information in the checkout process should not be directed away from the page to consume support. Though confidence may improve, the distraction also means abandonment may increase. Poor Usability. When the experience gets more complicated, buyer’s remorse can set in. While knowledge drives confidence, a lack of understanding erodes it. Therefore it is important that the commerce process is streamlined. In some cases, the number of clicks to complete a purchase is lengthy and unavoidable. In these situations, it is vital to ensure that the complexity of your experience can be explained with contextual support to avoid abandonment. If you can illustrate the solution to a complex action while the user is engaged in that action and address customer frustrations with your checkout process before they arise, you can decrease abandonment. Fraud. The perception of potential fraud can be enough to deter a buyer. Does your site look credible? Can shoppers trust your brand? Providing answers on the security of your experience and the levels of protection applied to profile information may play as big a role in ensuring the sale, as does the support you provide on the product offerings and purchasing process. Does it fit? If it is a clothing item or oversized furniture item, another common form of abandonment is for the shopper to question whether the item can be worn by the intended user. Providing information on the sizing applied to clothing, physical dimensions, and limitations on delivery/returns of oversized items will also assist the sale. A photo alone of the item will help, as it answers some of those questions, but won’t assuage all customer concerns about sizing and fit. Sometimes the customer doesn’t want to buy. Prospective buyers might be browsing through your catalog to kill time, or just might not have the money to purchase the item! You are unlikely to provide any information in contextual support to increase the likelihood to buy if the shopper already has no intentions of doing so. The customer will still likely abandon. Ensuring that any questions are proactively answered as they browse through your site can only increase their likelihood to return and buy at a future date. Can’t Buy. Errors or complexity at checkout can be another major cause of abandonment. Good contextual support is unlikely to help with severe errors caused by technical issues on your site, but it will have a big impact on customers struggling with complexity in the checkout process and needing a question answered prior to completing the sale. Embedded support within the checkout process to patiently explain how to complete a task will help increase conversion rates. Additional Costs. Tax, shipping and other costs or duties can dramatically increase the cost of the purchase and when unexpected, can increase abandonment, particularly if they can’t be adequately explained. Again, a lack of knowledge erodes confidence in the purchase, and cost concerns in particular, erode the perception of your brand’s trustworthiness. Again, providing information on what costs are additive and why they are being levied can decrease the likelihood that the customer will abandon out of the experience. Knowledge drives confidence and confidence drives conversion. If you’d like to understand best practices in providing contextual customer support in eCommerce to provide your shoppers with confidence, download the Oracle Cloud Service and Oracle Commerce - Contextual Support in Commerce White Paper. This white paper discusses the process of adding customer support, including a suggested process for finding where knowledge has the most influence on your shoppers and practical step-by-step illustrations on how contextual self-service can be added to your online commerce experience. Resources: [1] http://baymard.com/checkout-usability [2] http://baymard.com/blog/cart-abandonment

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