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• How to structure well my adwords campaign?

  - by Romain Dorange

  I am starting an adwords campaigns and I will measure conversion rates using the Adwords conversion tracking pixel. Conversion might be account creation or a concrete sale. As it will be a test campaign to have some insights on CTR, CR, etc... on the future, I am likely to try several configurations. two differents ads with different landing URL and messages : one with a focus on the product / the other will contains a discount embedded in the URL 4 differents groups/thematics of keywords I guess I have to build 4 ads groups based on the keywords 2 ads with the different messages assign the two ads to each ads groups follow the campaign precisely in the ads tabs where I can see the effectiveness of each Ads per Ads Groups (for a total of 8 lines of reporting) Am I right ? Also, what are the KPI I can have from an adwords campaign tu measure global effectiveness? measure of ROI from concrete sales (tracking pixel with e-commerce tag on confirmation page) measure of ROI from leads acquisition (tracking pixel on account creation) measure of traffic increase with the campaign Thanks a lot.

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• Is there evidence that linking to quality, reputable and popular website helps with ranking?

  - by JVerstry

  Is there any evidence that linking to external quality, reputable and popular websites helps with ranking (directly or indirectly)? Is there an established correlation? Some posts on the web do claim it, but without providing any evidence. It is known that if your website links to bad neighborhood, this will harm your reputation and authority, but does the reverse actually help? And, does it matter if the website is young or old in this case? Update I have found this Moz video revealing there is a 0.04 correlation with ranking.

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• Temporary website redirect: 3xx or php/meta?

  - by Damien Pirsy

  Hi, I run a (small) news website which has also a forum in a subfolder of the root. I'm planning to give the site a facelift and a code restructuration, so I wanted to put some redirect on the home page that will point directly to forum's index (www.mysite.com -- www.mysite.com/forum) while I tinker with it. And that, given the little free time I have, will take no less than a couple of month. Being a news site I'm pretty sure that would affect it's overall ranking, but I need to do it, so: which is the best way to redirect? I pondered and read here and there about the different means, but I couldn't figure out which is worst for SEO. Do I use a 302 redirect or use "Location:newurl" in page headers using php? Or I just put a meta tag in the html page (or a javascript, what's better). Sorry but I'm not really into these things, I may have said something silly, I know... Thanks

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• How to set up Google DFP (DoubleClick for Publishers) for a site?

  - by Manoj Kumar

  I have a website and I have an AdSense account as well. I have integrated AdSense and ads are also getting displayed (480 x 60). Somewhere I read that I can manage the ads that are being shown in my website (480 x 60) and filter out the ads on a CPM/CPC basis. NOTE: I don't have any ads to be displayed on other's websites. I just want to show other's ads on my website. Now, can I use Google DFP to manage the ads? I mean is Google DFP useful for me to filter the ads and get me more revenue?

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• Google still has record of my old site URL - what to do?

  - by Mayeenul Islam

  I had a blog site, i.e. http://example2.com, then I bought a new domain, i.e. http://example.com and 301 permanent redirected example2.com to example.com. But when I get into the Google Webmaster Tools, if I get some 404, and then click into the link and see the "Linked from" tab, it shows some links like: http://example.com/post-1 http://example2.com/feed http://example2.com/post-1 According to Google, if you change your domain, just use a redirection for at least 4-6 months, but it almost passed. Then why Google has still traces of my old site? The issue is important, because I don't want to pay for the old domain anymore. I tried deleting my existing sitemap.xml and recreating it from the new site, but still such links are stored. What could I do?

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• Wordpress related question about printf

  - by Denny Mueller

  Today i work through a theme to get a better understanding of wordpress and templating. I discovered this <?php printf( __('Designed by %s', 'Anyword'), '<a href="http://www.blub.tld" target="_blank">Blub</a>', '' ); ?> I know it shows "Designed by Blub" (Where Blub is linked) But what does the __ mean or why is there a string insert? What for is the Anyword? Can someone exactly explain this line for me? thanks in advance best regards

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• Why Google asks for "Title" for MIME type "image/*" in Google Webmasters?

  - by Saeed Neamati

  In my Google Webmasters account, in Optimization section, under HTML improvements I see that Google has indexed more than 100 links complaining that these links has no Title associated with them (Missing title tags). However, these links all result in thumbnails of images and they are served as MIME type (Internet Media Type) of "image/png", or "image/jpg", etc. What's wrong here? How should I tell Google that an image can't have a title tag? Note: An example link can be see here.

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• Are shorter URLS better for SEO?

  - by articlestack

  Many people shorten their URLs. But as per my understanding it creates overhead of extra redirection, other can not guess about the target article with their url, and it should be less friendly for "inurl:..." type search. Should I shorten the URLs of my sites? Is there any advantage with short URLs besides the fact that they take fewer characters in anchor tags on the page (good for site loading)?

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• Google Analytics show zero for "Search Engine Optimizations" graph

  - by Saeed Neamati

  In Google Analytics new design, there is an area related to the queries and impressions related to your site. You can get there by following Traffic Sources = Search Engine Optimization = Queries. However, it now shows zero for the "Site Usage" graph, at the top section, while other areas of Google Analytics definitely show that site has visitors and has been used. No matter how much I search, I can't find the source of the problem. Does anyone know where the problem might be?

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• Move Joomla website to new folder

  - by Jon

  I currently have a website. I have created a new folder on the website called V2. Under this folder I have installed Joomla and configured my new looking site. I now want to make V2 the default website. I could point the website to that V2 directory however I have other folders under the current root website that I need to keep. How can I transfer V2 to the root of my website? Is it just a case of copying all the files?

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• your AdSense account poses a risk of generating invalid activity

  - by Karington

  i received a mail from the adsense team saying: I am not an adsense expert, im actually quite new to it. I spent a lot of time on my site http://www.media1.rs, its a news aggregator with tons of options. In the meantime i discovered the double click service that had a good option to turn on google ads when you don't have any other running so i joined up for google adsense with my company account. Everything went smooth until one day (21.Jul.2011) i got an email... Hello, After reviewing our records, we've determined that your AdSense account poses a risk of generating invalid activity. Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we've found it necessary to disable your AdSense account. Your outstanding balance and Google's share of the revenue will both be fully refunded back to the affected advertisers. Please understand that we need to take such steps to maintain the effectiveness of Google's advertising system, particularly the advertiser-publisher relationship. We understand the inconvenience that this may cause you, and we thank you in advance for your understanding and cooperation. If you have any questions or concerns about the actions we've taken, how you can appeal this decision, or invalid activity in general, you can find more information by visiting http://www.google.com/adsense/support/bin/answer.py?answer=57153. Sincerely, The Google AdSense Team At first i didn't have any idea why... but then it came to me that it was maybe the auto refresh script we had because we publish news very very often and it would be useful for visitors... but i removed it immediately after i got the mail... Then i thought it might be my friends clicking thinking that that will help me (i didn't tell them to do it and don't know if they did) or something like that but than it couldn't be that because everyone can organize 10 people and get anyone who is a start-up banned? right? Anyway i filled out the form that was on the answers page with the previously removed script and got this from them: Hello, Thank you for your appeal. We appreciate the additional information you've provided, as well as your continued interest in the AdSense program. However, after thoroughly re-reviewing your account data and taking your feedback into consideration, our specialists have confirmed that we're unable to reinstate your AdSense account. As a reminder, if you have any questions or concerns about your account, the actions we've taken, or invalid activity in general, you can find more information by visiting http://www.google.com/adsense/support/bin/answer.py?answer=57153. I do understand them that they have to keep things secret in a way but i don't know what I'm supposed to do now? Is there a check list that i can go through and re-apply? Where do i re-apply on the same form? Please help as we are a small company and cant really have a budget for hiring a specialist + don't know any also... p.s. the current ads on the site are my own through doubleclick... Thanks in advance! Best, Karington

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• How to configure Google Analytics experiments manually

  - by John

  I wish to run multivariate tests on an e-commerce site that run across all product pages. I will be setting and deciding the variations myself all I need to do is track the results in GA. I think may be possible (although only A/B testing is available via the GA UI): https://developers.google.com/analytics/devguides/platform/features/experiments#serving-framework EXTERNAL – You will choose variations, handle experiment optimization, and only report the chosen variation to Google Analytics. For example, this should be used by 3rd-party optimization platforms that want to integrate with Google Analytics for reporting purposes. In this case, the Google Analytics statistical engine will not run. However how do I configure this and push the data to GA in my page?

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• How likely are IE9 jumplists to be useful?

  - by Grant Palin

  Having installed the Internet Explorer 9 release, I've experimented with the jumplists feature available in Windows 7 - drag a site tab down to the taskbar to create a jumplist. Works for Facebook and Twitter, anyway. I have my suspicions about the utility of this feature - it's a neat and possibly useful feature, yet is limited to the combination of IE9 and Windows 7, plus sites implementing the appropriate code. Given the relatively small audience at this point, is there any value in adding code to support this feature? And would it likely be more useful for a web application (e.g. Twitter, Facebook) than a typical website?

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• Tried verything - Yet highest Bounce Rate?

  - by Sam

  I read a lot of blogs and tips articles on how to decrease bounce rate. I feel I write very good content (niche is science) and I setup a good design, with attractive features (like download as PDF etc.), increased site loading times (google page speed score is 80+) but even then my bounce rate is always above 90, sometimes 100 :(. I get 42% traffic from the US and google analytics reports no visitor staying for more than 10-12 seconds. Please guide me.

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• Why don't I have a loop error with these redirects?

  - by byronyasgur

  I know this may seem a bit of a question in reverse, but I actually don't seem to have a problem I just want to make sure before I proceed. I have 2 domains domain1.com and domain2.com and a directory my_directory at domain2.com. I have domain2.com setup as an "add on domain" in the cpanel account of domain1.com so that when I go to domain2.com I am taken to domain1.com/my_directory but the browser shows domain2.com in the addressbar so it looks and acts like and is a separate site. However when people browse to domain1.com/directory I want the address bar to show domain2.com not domain1.com/directory. So I put a redirect in the htaccess file to redirect domain1.com/directory to domain2.com and it works perfectly, but I think it shouldnt and I'm worried I've done something wrong. My question is this: domain2.com was already redirected to domain1.com/directory in the first place (I see the redirect in my cpanel under addon domains) so by adding the second redirect in the htaccess file I should be creating a loop! Could somebody please set my mind at rest and show me why not?

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• Not allowed to upload .HTML files to my own DNN Site: Is it normal?

  - by Jake M

  My Question: Our webhost provider wont make it so we can upload .html files to our DNN site trhough the DNN File Manager page. Is that normal, should I push them to allow me to do this? We have recently transferred our website to a Dot Net Nuke run website. We originally had our website on a Linux server with Python scripts handling the backend. Obviously we now have a Windows server running .NET with ASP .NET code on the backend. Our webhost is a local Australian company. And they are saying we cant upload any .html files to the main part of the server, ie, www.ourdomain.com/Portals/0/. They are saying that the only place I can upload .html files is via FTP to this folder *www.ourdomain.com/Portals/0/html_content* This is a major problem for me because I am trying to upload my own skin which means I need to upload a main.html file to www.ourdomain.com/Portals/0/skins/myskin/ but they wont let me?! I guess what I am asking is, is this normal practice, why would they not allow this? As an experienced web admin for Linux servers and as someone who is used to being able to do whatever I want on my OWN server this is someing that really pis$%s me off!

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• Risk for hosting SEO links. [closed]

  - by mconnors

  Possible Duplicate: SEO drawbacks of having paid links without nofollow? A few companies are will to pay us for links on our homepage. I am assuming these are legitimate sites although they are unrelated to our sites content. Would google penalize our site for having these links? We definitely need the revenue and we view this as selling advertising space- but I don't want to kill our good ranking. Does anyone have any insight, is it possible to ask google directly?

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• Grid Favicon on [Scammy] Websites [closed]

  - by Kevin Dolan

  I've seen this grid favicon show up on a lot of sites, most of which tend to be for scams like oxytocin accelerator, or make $300 a day posting links to Google type sites. My question is: what is this icon and where does it come from? Is there some organization whose goal is to make terrible websites like this and they associate them with this icon or does it belong to some server software that for some reason scammy sites like to use? Does anybody know the origins of this icon?

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• apache domain redirect to subfolder

  - by Dennis

  I have a hosting account with godaddy. Its a linux system running apache. The way they do their setup is your primary domain is the root folder. When you add a subdomain its in a subfolder of the root which sucks. I want to setup a subfolder structure to organize my domains.. I called godday support and they said to use redirects.. but did not know how to do that.. How its setup now: primary domain: www.domain.com / sub.domain.com /sub I want to create a directory structure and then redirect to each but only show www.domain.com in the url www.domain.com /domain/www sub.domain.com /domain/sub I tried using: RewriteEngine On RewriteCond %{HTTP_HOST} ^(www.)?domain.com$ RewriteRule ^(/)?$ domain/www [L] but it just changes the url to www.domain.com/domain/www Can this be done in htaccess?

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• HTML background-size:cover with floating objects

  - by Mikhail

  I have a trivial page with body having an image background, with background-size:cover. I set html { height:100% } to fill up the entire page regardless of the content amount. Up to this point everything worked as expected. I've added a div and set position:absolute; right:0; width:200px; This, again, worked as expected, until I added content. When this div is populated so much that the contents take up more space than the height of the page, the scroll bar appears. Scrolling down reveals that the background image does not actually cover the entire page. This is due to the fact that my div is taller than 100% of the HTML height. How can I address this?

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• Best way to setup multiple sites' emails in my Gmail

  - by John

  I've a dozen sites and I want all of their emails come to my one gmail id and I want to reply centrally from Gmail only. I've also added all of those emails in "send email as:" list in Gmail. I could add email forwarders in my Cpanel but in that case I'll not be able to send email whose inboxes haven't been created( for example [email protected]). If I create email account then I'd receive emails in my inbox as well as forwared by the forwarder( to my gmail id). Otherwise I can setup Gmail for my domain. But for a dozen emails I'm not sure if that'd be fine. I see in http://www.google.com/enterprise/apps/business/pricing.html that for up to 10 emails it is free. But then to send email from webhosting the php code will need SMTP login details and leaving my important gmail account details in my webhosting account is very risky given my sites have been compromised twice. What is the best way to centralize all my emails so that I can read/reply/search from single place?

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• Dotted subdomain name or new domain?

  - by Catalin Ilinca

  I have a company website hosted at www.BRAND.com (where BRAND is a generic name). The company want to develop a "micro website" for one of their campaigns, named "Inspired By BRAND". I have two directions: inspired.by.BRAND.com - which I personally don't like too much. I don't know why but I don't recall any web address similar to this one subdomain.subdomain.domain.com. inspired.BRAND.com - which I this is best suited for it. Fewer dots and similar to "more friendly" addresses subdomain.domain.com. Any hints, guidelines, any thoughts is well appreciated. Thanks in advance

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• MediaWiki: how to make DISPLAYTITLE be used in categories listings

  - by Konstantin Boyandin

  The problem: a MediaWiki-driven site uses subpages to build pages hierarchy. When I add something like Page1/Page2/Subpage the exactly above string appears in listings and looks clumsy. I can't efficiently use short subpage title (Subpage in this example), since it can appear in different contexts and could confuse users. I can use DISPLAYTITLE magic word, with proper values of $wgRestrictDisplayTitle and $wgAllowDisplayTitle, to reassign page title and make it show on the page. However, when I look into categories listing this page, I will still see "Page1/Page2/Subpage" instead of the title assigned. Is there a simple way (through 'hack' or via relevant extension) to make the new title appear in every listing as well?

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• Convenient practice for where to place images?

  - by Baumr

  A lot of developers place all image files inside a central directory, for example: /i/img/ /images/ /img/ Isn't it better (e.g. content architecture, on-page SEO, code maintainability, filename maintainability, etc.) to place them inside the relevant directories in which they are used? For example: example.com/logo.jpg example.com/about/photo-of-me.jpg example.com/contact/map.png example.com/products/category1-square.png example.com/products/category2-square.png example.com/products/category1/product1-thumb.jpg example.com/products/category1/product2-thumb.jpg example.com/products/category1/product1/product1-large.jpg example.com/products/category1/product1/product2-large.jpg example.com/products/category1/product1/product3-large.jpg What is the best practice here regarding all possible considerations (for static non-CMS websites)? N.B. The names product1-large and product1-thumb are just examples in this context to illustrate what kind of images they are. It is advised to use descriptive filenames for SEO benefit.

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• Can I use Google Search to determine if my website contains original or copied content?

  - by Bas van Vught

  I have a few websites from customers that have (partially) the same content as other websites. I plan on rewriting all content that is not original, but how do I know if my websites have original content, or content that's been copied from another website? My customers say all the content is original, but I have my doubts to be honest. They often let other people who don't work there anymore write content for the sites. What I did so far is copy a line from my website that can be found in other websites as well and pasted it into Google Search. If my website is the first link, would it be considered the original source?

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