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• Ubuntu's Lucid Lynx Linux OS Debuts With an Eye on ISVs

  <b>Serverwatch:</b> "What's really exciting is the ecosystem support that we've seen around this release," Canonical CEO Jane Silber said on a conference call announcing the release. "With over 80 vendors announcing support for about 100 applications, that's significant and a recognition of the long term support nature of this particular release."

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• The Benefits of Doing Proper Keyword Research

  First of all, let's get one thing straight: keyword research is the hands down the absolute base for any marketing or search engine optimization campaign. You can't get absolutely anything done without doing proper keyword research first. The simple reason behind this fact is that you will be needing the results provided by keyword services for everything from the actual content of your website, to future search engine optimization campaigns, pay per click campaigns, and so on.

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• Living La Vida LibrePlanet

  The LibrePlanet Conference will be held next week, March 19th-21st, in Cambridge, Massachusetts. The Google Open Source Programs Office's Leslie Hawthorn will be participating in the lively discussions...

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• Top 10 Reasons Why EVERY Small Business Website Should Be Built with WordPress

  I';ll tell you the same thing I tell every one of my new web marketing clients, "WordPress is incredible - and you should be using it for your website." It can save you both time and money, while maki... [Author: Philip Light - Web Design and Development - April 03, 2010]

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• Why Hekaton In-Memory OLTP Truly is Revolutionary

  - by merrillaldrich

  I just returned from the PASS Summit in Charlotte, NC – which was excellent, among the best I have attended – and I have had Dr. David DeWitt’s talk rolling around in my head since he gave it on Thursday. (Dr. DeWitt starts at 27:00 at that link.) I probably cannot do it justice, but I wanted to recap why Hekaton really is revolutionary, and not just a marketing buzzword. I am normally skeptical of product announcements, and I find too often that real technical innovation can be overwhelmed by the...(read more)

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• Oracle Accelerate for Midsize Companies Podcast

  Recently, Rebecca Wettemann, Vice President of Research at Nucleus Research, published a report on Oracle Business Accelerators. In this podcast, Rebecca discusses the findings of this report with Jim Lein, Marketing Director with the Oracle Accelerate Program Office. When Nucleus analyzed the actual experiences of customers using Accelerators, analysts found all customers reduced the time to deploy Oracle E-Business Suite, many by more than 50 percent of the time an implementation without Accelerators would have taken.

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• Webmarketing : Adobe complète sa solution d'optimisation de l'expérience client avec des modules pour les campagnes mobiles

  Adobe met à jour sa solution d'optimisation de l'expérience client Avec des modules pour les campagnes mobiles et l'intégration avec Adobe Online Marketing Suite Adobe annonce la disponibilité de sa nouvelle solution de gestion de l'expérience web (WEM : Web Experience Management), une avancée qualifié de « majeure » par l'éditeur pour sa plate-forme CEM (gestion de l'expérience client). WEM vise à optimiser la manière dont les entreprises créent des expériences multicanal au profit des ventes, des services et des interactions avec le client. La solution permet aux entreprises de tirer parti des derniers terminaux mobiles et des communautés « pour développer leur potenti...

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• SEO And Its Techniques

  There are many methods used in Internet marketing it today';s current trends and one of those is SEO or search engine optimization. According to many experts, SEO has become a very popular and in-dema... [Author: Margarette Mcbride - Web Design and Development - June 10, 2010]

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• Why SEO Hosting Reviews Are Important

  Read about why and how webmasters are finding out SEO Hosting Reviews to be able to find the ideal web host to make the most of their domains and sites. This is the new age of internet marketing and it begins with SEO Hosting.

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• Focus On PeopleSoft at Oracle Open World

  - by John Webb

  With over 170 PeopleSoft content sessions at this year's Open World, you can use the following links to make the most of your conference experience: · Focus on PeopleSoft Applications Technology (PeopleTools) · Focus on PeopleSoft Financials · Focus On PeopleSoft Human Capital Management (HCM) · Focus on PeopleSoft Procurement and Supply Chain Management (SCM) · Focus on PeopleSoft Projects (ESA) For all Oracle products use this link: http://www.oracle.com/openworld/focus-on/index.html

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• MySQL Connect in Only 5 Days – Some Fun Stuff!

  - by Bertrand Matthelié

  72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} We’ve recently blogged about the various MySQL Connect sessions focused on MySQL Cluster, InnoDB, the MySQL Optimizer and MySQL Replication. But we also wanted to draw your attention to some great opportunities to network and have fun! That’s also part of what makes a good conference... MySQL Connect Reception San Francisco Hilton - Continental Ballroom 6:30 p.m.–8:30 p.m. A great opportunity to network with Oracle’s MySQL engineers, partners having a booth in the exhibition hall and just about everyone at MySQL Connect. Long time MySQL users will see many familiar faces, and new users will be able to build valuable relationships. A must attend reception for sure! Taylor Street Open House 7:00 p.m.–9:00 p.m. After two intense days at MySQL Connect, you’ll get the chance to relax and continue networking at the Taylor Street Café Open House on Sunday evening. Perhaps recharging batteries for a full week at Oracle OpenWorld… The Oracle OpenWorld Music Festival Starting on Sunday eve and running through the entire duration of Oracle OpenWorld, the first Oracle OpenWorld Musical Festival features some of today’s breakthrough musicians. It’s five nights of back-to-back performances in the heart of San Francisco. Registered Oracle conference attendees get free admission, so remember your badge when you head to a show. More information here. You can check out the full MySQL Connect program here as well as in the September edition of the MySQL newsletter. Not registered yet? You can still save US$ 300 over the on-site fee – Register Now!

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• John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

  John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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• The Human Significance of Article Writing in Link Building

  Internet marketing is highly dependent on good content. It goes without saying that for any website the content that is presented on it is just as important as anything other element of link building. Not only does good content help establish credibility but also carries many responsibilities also.

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• The Importance of Proper Keyword Research

  Those of us who earn our living from niche marketing on the internet know that the single biggest contributor to our success is keyword research. Pick the wrong keyword and either you will get no traffic to your money site, or the traffic that does go to your site won't make any money for you. Choose the right keyword and you will have a ton of visitors and make oodles of money.

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• It is CX a new concept?

  - by Isabel F. Peñuelas

  The Marketing Industry and the Web Industry are talking about CX since some time. However it is only very recently that the concept has reached some common meaning accepted by the analysts’ and the IT community. The new CX model depends on two previous facts: the expansion of the social media, and the impact of the new advanced features of mobile devices regarding brand-customer interaction. CXsers vs UXers First there is some need of disambiguity between User Experience and Customer Experience. User Experience -UX, is a much well established concept related with the design of user interactions for particular devices. UX people are interested on multiple touch points of digital interfaces while CX people are interested on all kind of interfaces including physical ones. UX is an evolution of Web Usability, while CX is a marketing concept. UX is an instrument of User Experience. CX in fact is all about Connections and Interactions. Connections Dan Draper, the creative director Mad Men, understands very well that to market effectively means to connect with people, and the best way to connect to people is to use the connections people have with other people: understanding Social Media connections and taking the customer pulse of customers on those medias, and are strong facilitators of CX strategies.  Interactions We can very simply define CX as the relationship that a customer establishes with a brand through multiple touch points (interactions, channels) through the entire life cycle of his relationship- direct or indirect with the brand. Interactions can be grouped on Customer Journeys through multiple touch points defined as the path a customer follows to achieve a goal. Processes A customer journey today usually starts at the moment he surfs the Web, then he takes a purchase decision; purchases the product;  request a particular service and finally recommends or do not recommends the product.  Customer Journeys are processes, and to analyze customer journeys there exists today a broad offering of modern Customer Journey tools very similar actually to the use cases or UML activity diagrams for IT systems design. As a summary CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user´s touch points with the brand.

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• SOA, Cloud & Service Technology Symposium 2012 London

  - by JuergenKress

  Registration Is Now Open With Special Pricing For Oracle Promotional Discount For Exclusive Oracle Discount, Enter Promo Code: Djmxz370 OVERVIEW The International SOA, Cloud + Service Technology Symposium is a yearly event that features the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops - all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world. Click here for a two-page printable conference overview (PDF). KEYNOTES & SPEAKERS More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page. Keynotes and Speakers Thomas Erl Arcitura Education "SOA, Cloud Computing & Semantic Web Technology: The Sequel - The Era of Intelligent Service Technology" Markus Zirn Oracle "Big Data with CEP and SOA" Clemens Utschig Boehringer Ingelheim Pharma Manas Deb Oracle "The Successful Execution of the SOA and BPM Vision Tim E. Hall Oracle "Community Management: The Next Wave of SOA Governance and API Management" Registration is Now Open with Special Pricing for Oracle Promotional discount for exclusive Oracle discount, Enter Promo Code: DJMXZ370. SPONSORSHIP OPPORTUNITIES The Symposium provides an excellent opportunity to promote your organization in the lead-up to the event, to delegates during the Symposium, and after when the proceedings are made available on the Symposium web site. There are a limited number of premier sponsorship packages available, and a package can be tailored to your needs and budget. Download the Symposium Sponsorship Guide. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Symposium,SOA Cloud Service Technology Symposium,Thomas Erl,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• SOA Community Newsletter June 2012

  - by JuergenKress

  Dear SOA partner community member Happy New fiscal Year FY13 - thanks for the FY12 middleware business! Our SOA & BPM Partner Community continued to grow to almost 4000 members. Additional we launched the WebLogic Partner Community which grew very fast to 800+ members! To continue our joint successful business in the new fiscal year our Top priorities FY13 are: Become trained:the next opportunity are the summer camps in Lisbon & Munich or our on-demand training SOA & BPM and see our detailed training calendar below. Run your marketing & sales campaign: sales kits, marketing kits, solution catalog add your services to oracle.com, add your events to oracle.com and advertisement Get recognized: OFM awards, partner excellence awards & references & plaques Become Specialized: All of the above makes the Oracle Specialization! Make sure you get your Specialization benefits! Topics: Key product focus areas will be: SOA as the foundation for clouds, integration platform 2.0 for industrial SOA including BAM & CEP, BPM & adaptive case management & migrate legacy solutions to the strategic offerings. The new Oracle VM VirtualBox image is available to test SOA Suite and BPM Suite. To start your BPM 11g project a new BPM Standard Edition a license entry version is available. EAIESB published a post with all BPMN2.0 notations. If you want to learn more please visit the Oracle Learning Library. We want to promote your SOA 11g & BPM 11g success let us know where you are in production! And nominate this success for our Middleware Oracle Excellence Awards 2012. Douwe P. van den Bos published at his blog a SOA governance series: Principles of Service-Oriented Architecture & The Maturity of a Service-Oriented Architecture & SOA Maturity Models. Please let us know if you published interesting papers! Would be great to see you at the SOA, Cloud + Service Technology Symposium by Thomas Erl. Please feel free to get your conference pass with the oracle discount code “DJMXZ370”. See you in Lisbon & London at our summer camps! Jürgen Kress Oracle SOA & BPM Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/soanewsJune2012 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress,SOA Demo System,BPM

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• Oracle Exalogic: Simple IT Operations, Great Application Experience

  - by Michelle Kimihira

  See a demo featuring Yoav Eilat, Director of Product Marketing. Yoav demonstrates how easy it is to deploy new applications and how administrators can manage the entire system from a single console on Exalogic. Click here to view. Additional Information Product Information on Oracle.com: Oracle Fusion Middleware, Oracle Exalogic Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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• The Concept of SEO

  If you've ever setup a bricks and mortar business then you know that marketing and driving leads is possibly the hardest part of your enterprise. Since the creation of the world wide web, businesses have tried to make use of the internet as a medium to try and make money. The most cost effective way to do this is by utilising SEO (search engine optimisation).

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• See you at OSCON!

  - by darcy

  In just under a month, I'll be speaking at the OSCON Java conference about various OpenJDK and JDK 7 matters: JDK 7 in a Nutshell The State of JDK and OpenJDK More detailed talks on those topics include Stuart's session on Coin in Action: Using New Java SE 7 Language Features in Real Code and Dalibor's OpenJDK – When And How To Contribute To The Java SE Reference Implementation. See you in Portland!

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• What SEO Does For Small Businesses

  If you are still confused as to what SEO is and does for you, a small business owner, then here is a brief explanation to help you understand. Here is why SEO and internet marketing are so important.

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• 4 Best Website Building Tips to Learn

  If you want to boost up your exposure in the business industry, you will need an effective marketing tool. And one great tool to use for this purpose is a website. There are many businesses today which have benefited much on having a website. So you think it is hard to build a website? Well actually you need more patience to learn the best website building technique.

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• 18 Effective Search Engine Optimisation (SEO) Techniques

  Learning proper SEO techniques can seem like a daunting task, especially to those who are not familiar with the concept. The following list offers 18 simple SEO techniques you should keep in mind when developing and marketing your website.

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• Free Logos Vs Custom Logo Design

  Web is full of all kind of free stuff, the quality and usefulness of this free stuff is debatable. But there is no doubt that there is a huge demand of free stuff on the web. Marketing is a limitless... [Author: Claudia Winifred - Web Design and Development - March 20, 2010]

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• Portal Server comparisons / TCoO

  - by Scott

  We have a client whom is looking to incorporate Oracle Portal into our next release. I'm newer to this team, but the team is currently working with Apache, so whichever Portal Server we choose will likely incur a bit of a learning curve. Is there any comparison (not marketing) out there which discusses the differences in the servers and/or the total cost of ownership on them? With 5 developers, installing RAD becomes expensive, which I'd assume they'd wish to move onto us with the change to Oracle Portal and WebSphere.

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