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  • SEO 101 - Building Backlinks

    Internet gave birth to many businesses and some of this included affiliate marketing. Today we see many individuals who have created websites selling products and services online. Earning money doesn't necessarily mean you've got to have a customer visit your shop and buy something. It's as simple as shopping online. It can be done by the click of a mouse.

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  • La ripresa economica si sta consolidando, siete pronti a cogliere questa opportunità?

    - by antonella.buonagurio(at)oracle.com
    L'esclusiva ricerca IDC indica i percorsi strategici più innovativi a supporto delle Vendite, del Customer Service e del Marketing.        La ricerca basata su più di 300 interviste a executive, CIO e CEO di medie e grandi organizzazioni in tutta Europa, vi guiderà nel comprendere l'evoluzione e l'impatto dei trend più rilevanti sui processi che gestiscono ed indirizzano la relazione tra azienda e clienti.

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  • Seules 12% des entreprises françaises ont développé un site mobile alors que la France des mobinautes serait à la pointe des usages

    Seules 12% des entreprises françaises ont développé un site mobile Alors que « la France des mobinautes est à la pointe des usages », d'après Google Google et la Mobile Marketing Association ont dévoilé la semaine dernière les résultats d'une étude mondiale menée conjointement avec Ipsos et TNS Infratest dans plus de 30 pays. L'objectif était de mieux comprendre les usages liés à l'internet mobile à travers le monde et surtout les conséquences pour les entreprises et le positionnement de leurs marques Cette vaste étude regroupe deux enquêtes. La première a recueilli les témoignages de milliers d'utilisateurs de Smartphones dans 30 pays différents (dont 2000 ...

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  • DDD9 - voting now open for the UK's premier community event

    - by Liam Westley
    If you are interested in software development including a heap of great open source frameworks, then get over to the DDD9 web site and vote for some sessions for the next DDD conference.  It will take place at Microsoft's UK headquarters in Reading on 29th January 2011.     http://developerdeveloperdeveloper.com/ddd9/ProposedSessions.aspx I've proposed a session on the new Async CTP announced at PDC, but there's loads more interesting stuff such as Ruby, CQRS and jQuery Mobile, so get your votes in now so it's the content you want to see.

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  • Upcoming events : Hotsos Symposium 2011

    - by Maria Colgan
    This year for the first time, I will present at the Hotsos Symposium in Dallas Texas, March 7 - 9. I will present on two topics Top tips for Optimal SQL Execution and Implement Best Practices for Extreme Performance with Oracle Data Warehousing. I am really looking forward to attending some excellent sessions at the conference from folks like Tom Kyte, Cary Millsap, Doug Burns, and Dan Fink. Hope to see you there!

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  • Learn How to Create High-Converting Landing Pages - Part 4

    Once you have placed call to action through your pay per click ads on the landing pages, you have to make sure that as part of your SEO plan, you must include paid keyword several times in your landing pages which will lead to well optimized pages under your search engine marketing efforts. As a smart SEO expert, it is important for you to include the keywords in a manner that it cannot be skipped by your readers because if it is missed, it will affect your PPC campaign management and search engine optimization results.

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  • Keyword Optimization - 3 Tips to Drastically Improve Search Engine Performance For Free

    Keywords for anyone are the backbone to traffic, it doesn't matter where you place links, how you write articles, and how you build your pages keywords play a huge part in getting traffic to your website (and blog). More and more I receive emails regarding some new internet marketing "free traffic source" of the "best new back linking method" and all these are good and may indeed work in some situations they are somewhat redundant in others.

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  • PASS: SQLRally Thoughts

    - by Bill Graziano
    The PASS Board recently decided that we wouldn’t put another US-based SQLRally on the calendar until we had a chance to review the program. I wanted to provide some of my thinking around this. Keep in mind that this is the opinion of one Board member. The Board committed to complete two SQLRally events to determine if an event modeled between SQL Saturday and the Summit was viable. We’ve completed the two events and now it’s time to step back and review the program. This is my seventh year on the PASS Board. Over that time people have asked me why PASS does certain things. Many, many times my answer has been “Because that’s the way we did it last year”. And I am tired of giving that answer. We need to take a step back and review the US-based SQLRally before we schedule another one. It would be irresponsible for me as a Board member to commit resources to this without validating that what we’re doing makes sense for the organization and our members. I have no doubt that this was a great event for the attendees. We just need to validate it’s the best use of our resources. Please keep in mind that we haven’t cancelled the event. We’ve just said we need to review it before scheduling another one. My opinion is that some fairly serious changes are needed to the model before we consider it again – IF we do it again. I’ve come to that conclusion after speaking with the Dallas organizers, our HQ team, our Marketing team, other Board members (including one of the Orlando organizers), attendees in Orlando and Dallas and visiting other similar events. I should point out that their views aren’t unanimous on nearly any part of this event -- which is one of the reasons I want to take some time and think about this before continuing. I think it’s helpful to look at the original goals of what we were trying to accomplish. Andy Warren wrote these up in August of 2010. My summary of these goals and some thoughts on each one is below. Many of these thoughts revolve around the growth of SQL Saturdays. In the two years since that document was written these events have grown significantly. The largest SQL Saturdays are now over 500 people which mean they are nearly the same size as our recent SQLRally. Our goals included: Geographic diversity. We wanted an event in an area of the country that was away from any given Summit location. I think that’s still a valid goal. But we also have SQL Saturdays all over the country. What does SQLRally bring to this that SQLSaturday doesn’t? Speaker growth. One of the stated goals was to build a “farm club” for speakers. This gives us a way for speakers to work up to speaking at Summit by speaking in front of larger crowds. What does SQLRally bring to this that the larger SQL Saturdays aren’t providing? Pre-Conference speakers is one obvious answer here. Lower price. On a per-day basis, SQLRally is roughly 1/4th the price of the Summit. We wanted a way for people to experience something Summit-like at a lower price point. The challenge is that we are very budget constrained at that lower price point. International Event Model.  (I need to write more about this but I’m out of time.  I’ll cover it in the next installment.) There are a number of things I really like about SQLRally. I love the smaller conferences. They give me a chance to meet more people than at something the size of Summit. I like the two day format. That gives you two evenings to be at social events with people. Seeing someone a second day is a great way to build a bond with that person. That’s more difficult to do at a SQL Saturday. We also need to talk about the financial aspects of the event. Last year generated a small $17,000 profit on revenues of $200,000. Percentage-wise that’s reasonable but on an absolute basis it’s not a huge amount in our budget. We think this year will lose between $30,000 and $50,000 and take roughly 1,000 hours of HQ time. We don’t have detailed financials back yet but that’s our best guess at this point. Part of that was driven by using a convention center instead of a hotel. Until we get detailed financials back we won’t have the full picture around the financial impact. This event also takes time and mindshare from our Marketing team. This may sound like a small thing but please don’t underestimate it. Our original vision for this was something that would take very little time from our Marketing team and just a few mentions in the Connector. It turned out to need more than that. And all those mentions and emails take up space we could use to talk about other events and other programs. Last I wanted to talk about some of the things I’m thinking about. I don’t think it’s as simple as saying if we just fix “X” it all gets better. Is this that much better of an event than SQL Saturdays? What if we gave a few SQL Saturdays some extra resources? When SQL Saturdays were around 250 people that wasn’t as viable. With some of those events over 500 we need to reconsider this. We need to get back to a hotel venue. That will help with cost and networking. Is this the best use of the 1,000 HQ hours that we invested in the event? Is our price-point correct? I’m leaning toward raising our price closer to Summit on a per-day basis. I think this will let us put on a higher quality event and alleviate much of the budget pressure. Should growing speakers be a focus? Having top-line pre-conference speakers helps market the event. It will also have an impact on pricing and overall profit. We should also ask if it actually does grow speakers. How many of these people will eventually register for Summit? Attend chapters? Is SQLRally a driver into PASS or is it something that chapters, etc. drive people to? Should we have one paid day and one free instead of two paid days? This is a very interesting model that is used by SQLBits in the UK. This gives you the two day aspect as well as offering options for paid and free attendees. I’m very intrigued by this. Should we focus on a topic? Buried in the minutes is a discussion of whether PASS should have a Business Analytics conference separate from Summit. This is an interesting question to consider. Would making SQLRally be focused on a particular topic make it more attractive? Would that even be a SQLRally? Can PASS effectively manage the two events? (FYI - Probably not.) Would it help differentiate it from Summit and SQL Saturday? These are all questions that I think should be asked and answered before we do this event again. And we can’t do that if we don’t take time to have the discussion. I wanted to get this published before I take off for a few days of vacation. When I get back I’d like to write more about why the international events are different and talk about where we go from here.

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  • Advisor Commentary on BPO Powered by Oracle

    Hear Lowell Williams, Executive Director for Global Human Resources Outsourcing at EquaTerra and Russell Handley, Director Oracle BPO Marketing speak with Fred about current trends in Business Process Outsourcing, the relevance of Oracle's BPO entry into the space, and finally what customers and providers should be thinking about.

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  • The Business Value of Global HCM

    Jay Richey, Director, HCM Product Marketing discusses the challenges that organizations are facing in managing a global workforce and how Oracle's HCM solutions can help customers get the most out of their investment.

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  • SEO Hosting Companies

    There have been a great number of Hosting SEO Companies being set up across the world and their contribution to the internet marketing society has been well accredited. As a result, the number of SEO Hosting Companies being set up on the internet itself has been on the rise given that the web world is the best outsourced IT hub.

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  • Search Engine Discussion - The Debate About the Future

    The last few years we have witnessed the Internet world being ruled by Search Engine Optimization and Search Engine Marketing. However the debate is clearly on when it comes to the future of these two concepts. There are many who believe that the next five years will go through major changes as far as the SEO concept is concerned.

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  • The Nine Cs of Customer Engagement

    - by Michael Snow
    Avoid Social Media Fatigue - Learn the 9 C's of Customer Engagement inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- Have We Hit a Social-Media Plateau? In recent years, social media has evolved from a cool but unproven medium to become the foundation of pragmatic social business and a driver of business value. Yet, time is running out for businesses to make the most out of this channel. This isn’t a warning. It’s a fact. Join leading industry analyst R “Ray” Wang as he explains how to apply the nine Cs of engagement to strengthen customer relationships. Learn: How to overcome social-media fatigue and make the most of the medium Why engagement is the most critical factor in the age of overexposure The nine pillars of successful customer engagement Register for the eighth Webcast in the Social Business Thought Leaders series today. Register Now Thurs., Sept. 20, 2012 10 a.m. PT / 1 p.m. ET Presented by: R “Ray” Wang Principal Analyst and CEO, Constellation Research Christian Finn Senior Director, Product Management Oracle Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEV100103386 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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  • Build One Way Links

    Are you someone who is tired of all the efforts you put into develop your website and not getting the desired web popularity? Are you someone who wants to boost up your website's visibility so the demand to advertise on your web page will increase, or the marketing of your products could be done more effectively? Well then this article is just for you.

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  • Time to Experience the Benefits of SEO

    It is so easy and pleasant to work in company that grows more and more without the hard pressures to employees because of SEO. Benefits are ready for you to experience if you will try to understand how SEO will work for you and your business marketing and sales.

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  • Search Engine Optimization For Beginners - How to Write Search Engine Friendly Articles

    If you're planning to implement Search Engine Optimization as an Internet Marketing strategy to boost your site's online coverage then you need to focus one of the most important steps to produce quality results -- writing content. There is more to writing articles or Web content than just stuffing it full of keywords just to make it easy for search engine to find your page and put you on top. There are certain rules to be followed in order for this to be an effective strategy for your SEO.

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  • RightNow stunning references: Spotlight on "The Boston Globe"

    - by Richard Lefebvre
    The Boston Globe’s World Class Contact Center Improves Customer Service and Retention with Oracle Web, Mobile, and Social Media Solutions. “Oracle RightNow solutions help us deliver exceptional customer support to both print customers and our technology-savvy digital customers. Whether customers are chatting online with an agent or finding answers from their mobile devices, Oracle RightNow solutions help our clients get the information they need anytime, anywhere.” ? Robert Saurer, Director of Customer Care and Marketing, The Boston Globe Read the full Press Release here

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  • Does anyone know anything about .com.au domains?

    - by Paul
    I have a website that allows people to search for instructors. It's currently working in the USA and UK. I'm wanting to start marketing the website to the Australian market, and so have been looking at registering a .com.au domain name. What is the best way about doin this as it doesn't seem particularly simple? Apparently I need an ABN or an Australian company but as I'm not an Australian citizen this presumably would be impossible?

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  • Forget PPC Try SEO

    Today we are living in a online world, where we can make any purchase sitting at home using the Internet. Thus the online business and the consumer who are making online purchase are increasing day by day. So now the companies have already started thinking seriously and implementing the means and methods of search engine marketing. Using this technique web-masters try to attract quality and quantity traffic to their website, so that they can earn business from them.

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  • Evènement annuel SpringOne 2GX, à Chicago du 19 au 22 Octobre 2010. Les inscriptions sont ouvertes

    Si l'évènement SpringOne 2GX Europe n'a pas été renouvelé cette année, son équivalent US est annoncé par SpringSource. Cette série de conférence organisée par SpringSource et No Fluff Just Stuff aura lieu cette année à Chicago du 19 au 22 Octobre. Comme l'an passé, les sujets seront regroupés autours de deux thèmes : Spring présenté, entre autre, par Rod Johnson (Créateur de Spring Framework), Rob Harrob (Dm Server) , Adrian Col...

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