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• Oracle anuncia la disponibilidad de Oracle Knowledge 8.5

  - by Noelia Gomez

  Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif";} El lanzamiento más completo de la gestión del conocimiento de Oracle ayuda a las organizaciones a ofrecer las respuestas correctas en el momento adecuado a los Agentes y Clientes Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 -"/ /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif";} Continuando con su compromiso de ayudar a las organizaciones a ofrecer la mejor experiencia del cliente con la exploración de los datos empresariales, Oracle anunció Oracle Knowledge 8.5, el software líder en la industria del conocimiento que soporta la gestión web de autoservicio, servicio asistido por agente y comunidades de clientes. Oracle Knowledge 8.5 es la versión más completa desde la adquisición de InQuira en octubre de 2011. Se introduce importantes mejoras de productos, análisis de mejora y los avances en el rendimiento y la escalabilidad. Actualmente, las organizaciones entienden la necesidad imperiosa de ofrecer un servicio al cliente consistente y de alta calidad, a través de diferentes canales. Además, las organizaciones reconocen la necesidad de información que sirva para este proceso. Oracle Knowledge 8,5 proactivamente brinda conocimientos relevantes y contextuales en el punto de interacción con los agentes, con los trabajadores del conocimiento y con los clientes - ayudando a aumentar la lealtad del cliente y reducir costes. Al permitir búsquedas a través de una amplia variedad de fuentes, Oracle Knowledge 8,5 amplifica el acceso al conocimiento, una vez oculto en los sistemas múltiples, aplicaciones y bases de datos utilizadas para almacenar contenido empresarial. Nuevas capacidades: AnswerFlow : Oracle Knowledge 8.5 introduce AnswerFlow, una nueva aplicación para la resolución de problemas guiada, diseñado para mejorar la eficiencia, reducir los costes de servicio y proporcionar experiencias de servicio al cliente personalizado. Mejora la analítica del conocimiento: estandarizado en Oracle Business Intelligence Enterprise Edition, el líder en la industria de las soluciones de Business Intelligence, Oracle Knowledge 8.5 proporciona una funcionalidad analítica robusta que se puede adaptar para satisfacer las necesidades únicas de cada negocio. Soporte de idiomas mejorada: Con las capacidades mejoradas en varios idiomas disponibles en Oracle Knowledge 8.5, incluyendo soporte Natural Language Search con 16 Idiomas y búsqueda por palabra clave mejorado para la mayoría de las otras lenguas , las empresas pueden llegar rápidamente a nuevos clientes y, al mismo tiempo, reducir los costes de hacerlo. Mejora la funcionalidad iConnect:Oracle Knowledge 8.5 ofrece iConnect mejorada para una mayor facilidad de uso y rendimiento. Esta aplicación especializada en conocimiento ofrece de forma proactiva un conocimiento contextualizado directamente en las aplicaciones de CRM, permitiendo a los empleados reducir el esfuerzo para servir a los clientes. Estandarización de Plataforma y Tecnología: Oracle Knowledge 8.5 ha sido certificado en tecnologías Oracle, incluyendo Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine y Oracle Exalogic Elastic Cloud, reduciendo el coste y la complejidad para los clientes a administrar los activos de todas las plataformas."Hemos realizado importantes inversiones de desarrollo desde nuestra adquisición de InQuira, y ahora estamos muy orgullosos de anunciar la disponibilidad de estos esfuerzos con el lanzamiento de Oracle Knowledge 8.5, por lo que es más fácil para las organizaciones obtener una ventaja diferencial a un coste total de propiedad significativamente menor ". dijo David Vap,Vicepresident productos de Oracle. Puedes encontrar más información aquí: Oracle Knowledge 8.5 Oracle Customer Experience Oracle WebLogic Server Oracle Business Intelligence Enterprise Edition

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• Fast Data: Go Big. Go Fast.

  - by Dain C. Hansen

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 For those of you who may have missed it, today’s second full day of Oracle OpenWorld 2012 started with a rumpus. Joe Tucci, from EMC outlined the human face of big data with real examples of how big data is transforming our world. And no not the usual tried-and-true weblog examples, but real stories about taxi cab drivers in Singapore using big data to better optimize their routes as well as folks just trying to get a better hair cut. Next we heard from Thomas Kurian who talked at length about the important platform characteristics of Oracle’s Cloud and more specifically Oracle’s expanded Cloud Services portfolio. Especially interesting to our integration customers are the messaging support for Oracle’s Cloud applications. What this means is that now Oracle’s Cloud applications have a lightweight integration fabric that on-premise applications can communicate to it via REST-APIs using Oracle SOA Suite. It’s an important element to our strategy at Oracle that supports this idea that whether your requirements are for private or public, Oracle has a solution in the Cloud for all of your applications and we give you more deployment choice than any vendor. If this wasn’t enough to get the juices flowing, later that morning we heard from Hasan Rizvi who outlined in his Fusion Middleware session the four most important enterprise imperatives: Social, Mobile, Cloud, and a brand new one: Fast Data. Today, Rizvi made an important step in the definition of this term to explain that he believes it’s a convergence of four essential technology elements: Event Processing for event filtering, business rules – with Oracle Event Processing Data Transformation and Loading - with Oracle Data Integrator Real-time replication and integration – with Oracle GoldenGate Analytics and data discovery – with Oracle Business Intelligence Each of these four elements can be considered (and architect-ed) together on a single integrated platform that can help customers integrate any type of data (structured, semi-structured) leveraging new styles of big data technologies (MapReduce, HDFS, Hive, NoSQL) to process more volume and variety of data at a faster velocity with greater results.  Fast data processing (and especially real-time) has always been our credo at Oracle with each one of these products in Fusion Middleware. For example, Oracle GoldenGate continues to be made even faster with the recent 11g R2 Release of Oracle GoldenGate which gives us some even greater optimization to Oracle Database with Integrated Capture, as well as some new heterogeneity capabilities. With Oracle Data Integrator with Big Data Connectors, we’re seeing much improved performance by running MapReduce transformations natively on Hadoop systems. And with Oracle Event Processing we’re seeing some remarkable performance with customers like NTT Docomo. Check out their upcoming session at Oracle OpenWorld on Wednesday to hear more how this customer is using Event processing and Big Data together. If you missed any of these sessions and keynotes, not to worry. There's on-demand versions available on the Oracle OpenWorld website. You can also checkout our upcoming webcast where we will outline some of these new breakthroughs in Data Integration technologies for Big Data, Cloud, and Real-time in more details. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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• 9 Ways Facebook Monetization Could Change Your Marketing

  - by Mike Stiles

  Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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• Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

  - by Christie Flanagan

  The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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• Validating Petabytes of Data with Regularity and Thoroughness

  - by rickramsey

  by Brian Zents When former Intel CEO Andy Grove said “only the paranoid survive,” he wasn’t necessarily talking about tape storage administrators, but it’s a lesson they’ve learned well. After all, tape storage is the last line of defense to prevent data loss, so tape administrators are extra cautious in making sure their data is secure. Not surprisingly, we are often asked for ways to validate tape media and the files on them. In the past, an administrator could validate the media, but doing so was often tedious or disruptive or both. The debut of the Data Integrity Validation (DIV) and Library Media Validation (LMV) features in the Oracle T10000C drive helped eliminate many of these pains. Also available with the Oracle T10000D drive, these features use hardware-assisted CRC checks that not only ensure the data is written correctly the first time, but also do so much more efficiently. Traditionally, a CRC check takes at least 25 seconds per 4GB file with a 2:1 compression ratio, but the T10000C/D drives can reduce the check to a maximum of nine seconds because the entire check is contained within the drive. No data needs to be sent to a host application. A time savings of at least 64 percent is extremely beneficial over the course of checking an entire 8.5TB T10000D tape. While the DIV and LMV features are better than anything else out there, what storage administrators really need is a way to check petabytes of data with regularity and thoroughness. With the launch of Oracle StorageTek Tape Analytics (STA) 2.0 in April, there is finally a solution that addresses this longstanding need. STA bundles these features into one interface to automate all media validation activities across all Oracle SL3000 and SL8500 tape libraries in an environment. And best of all, the validation process can be associated with the health checks an administrator would be doing already through STA. In fact, STA validates the media based on any of the following policies: Random Selection – Randomly selects media for validation whenever a validation drive in the standalone library or library complex is available. Media Health = Action – Selects media that have had a specified number of successive exchanges resulting in an Exchange Media Health of “Action.” You can specify from one to five exchanges. Media Health = Evaluate – Selects media that have had a specified number of successive exchanges resulting in an Exchange Media Health of “Evaluate.” You can specify from one to five exchanges. Media Health = Monitor – Selects media that have had a specified number of successive exchanges resulting in an Exchange Media Health of “Monitor.” You can specify from one to five exchanges. Extended Period of Non-Use – Selects media that have not had an exchange for a specified number of days. You can specify from 365 to 1,095 days (one to three years). Newly Entered – Selects media that have recently been entered into the library. Bad MIR Detected – Selects media with an exchange resulting in a “Bad MIR Detected” error. A bad media information record (MIR) indicates degraded high-speed access on the media. To avoid disrupting host operations, an administrator designates certain drives for media validation operations. If a host requests a file from media currently being validated, the host’s request takes priority. To ensure that the administrator really knows it is the media that is bad, as opposed to the drive, STA includes drive calibration and qualification features. In addition, validation requests can be re-prioritized or cancelled as needed. To ensure that a specific tape isn’t validated too often, STA prevents a tape from being validated twice within 24 hours via one of the policies described above. A tape can be validated more often if the administrator manually initiates the validation. When the validations are complete, STA reports the results. STA does not report simply a “good” or “bad” status. It also reports if media is even degraded so the administrator can migrate the data before there is a true failure. From that point, the administrators’ paranoia is relieved, as they have the necessary information to make a sound decision about the health of the tapes in their environment. About the Photograph Photograph taken by Rick Ramsey in Death Valley, California, May 2014 - Brian Follow OTN Garage on: Web | Facebook | Twitter | YouTube

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• Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

  - by user462779

  Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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• Why your Netapp is so slow...

  - by Darius Zanganeh

  Have you ever wondered why your Netapp FAS box is slow and doesn't perform well at large block workloads?  In this blog entry I will give you a little bit of information that will probably help you understand why it’s so slow, why you shouldn't use it for applications that read and write in large blocks like 64k, 128k, 256k ++ etc..  Of course since I work for Oracle at this time, I will show you why the ZS3 storage boxes are excellent choices for these types of workloads. Netapp’s Fundamental Problem The fundamental problem you have running these workloads on Netapp is the backend block size of their WAFL file system.  Every application block on a Netapp FAS ends up in a 4k chunk on a disk. Reference:  Netapp TR-3001 Whitepaper Netapp has proven this lacking large block performance fact in at least two different ways. They have NEVER posted an SPC-2 Benchmark yet they have posted SPC-1 and SPECSFS, both recently. In 2011 they purchased Engenio to try and fill this GAP in their portfolio. Block Size Matters So why does block size matter anyways?  Many applications use large block chunks of data especially in the Big Data movement.  Some examples are SAS Business Analytics, Microsoft SQL, Hadoop HDFS is even 64MB! Now let me boil this down for you.  If an application such MS SQL is writing data in a 64k chunk then before Netapp actually writes it on disk it will have to split it into 16 different 4k writes and 16 different disk IOPS.  When the application later goes to read that 64k chunk the Netapp will have to again do 16 different disk IOPS.  In comparison the ZS3 Storage Appliance can write in variable block sizes ranging from 512b to 1MB.  So if you put the same MSSQL database on a ZS3 you can set the specific LUNs for this database to 64k and then when you do an application read/write it requires only a single disk IO.  That is 16x faster!  But, back to the problem with your Netapp, you will VERY quickly run out of disk IO and hit a wall.  Now all arrays will have some fancy pre fetch algorithm and some nice cache and maybe even flash based cache such as a PAM card in your Netapp but with large block workloads you will usually blow through the cache and still need significant disk IO.  Also because these datasets are usually very large and usually not dedupable they are usually not good candidates for an all flash system.  You can do some simple math in excel and very quickly you will see why it matters.  Here are a couple of READ examples using SAS and MSSQL.  Assume these are the READ IOPS the application needs even after all the fancy cache and algorithms.   Here is an example with 128k blocks.  Notice the numbers of drives on the Netapp! Here is an example with 64k blocks You can easily see that the Oracle ZS3 can do dramatically more work with dramatically less drives.  This doesn't even take into account that the ONTAP system will likely run out of CPU way before you get to these drive numbers so you be buying many more controllers.  So with all that said, lets look at the ZS3 and why you should consider it for any workload your running on Netapp today.  ZS3 World Record Price/Performance in the SPC-2 benchmark ZS3-2 is #1 in Price Performance $12.08ZS3-2 is #3 in Overall Performance 16,212 MBPS Note: The number one overall spot in the world is held by an AFA 33,477 MBPS but at a Price Performance of $29.79.  A customer could purchase 2 x ZS3-2 systems in the benchmark with relatively the same performance and walk away with $600,000 in their pocket.

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• Extend Your Applications Your Way: Oracle OpenWorld Live Poll Results

  - by Applications User Experience

  Lydia Naylor, Oracle Applications User Experience Manager At OpenWorld 2012, I attended one of our team’s very exciting sessions: “Extend Your Applications, Your Way”. It was clear that customers were engaged by the topics presented. Not only did we see many heads enthusiastically nodding in agreement during the presentation, and witness a large crowd surround our speakers Killian Evers, Kristin Desmond and Greg Nerpouni afterwards, but we can prove it…with data! Figure 1. Killian Evers, Kristin Desmond, and Greg Nerpouni of Oracle at the OOW 2012 session. At the beginning of our OOW 2012 journey, Greg Nerpouni, Fusion HCM Principal Product Manager, told me he really wanted to get feedback from the audience on our extensibility direction. Initially, we were thinking of doing a group activity at the OOW UX labs events that we hold every year, but Greg was adamant- he wanted “real-time” feedback. So, after a little tinkering, we came up with a way to use an online survey tool, a simple QR code (Quick Response code: a matrix barcode that can include information like URLs and can be read by mobile device cameras), and the audience’s mobile devices to do just that. Figure 2. Actual QR Code for survey Prior to the session, we developed a short survey in Vovici (an online survey tool), with questions to gather feedback on certain points in the presentation, as well as demographic data from our participants. We used Vovici’s feature to generate a mobile HTML version of the survey. At the session, attendees accessed the survey by simply scanning a QR code or typing in a TinyURL (a shorthand web address that is easily accessible through mobile devices). Killian, Kristin and Greg paused at certain points during the session and asked participants to answer a few survey questions about what they just presented. Figure 3. Session survey deployed on a mobile phone The nice thing about Vovici’s survey tool is that you can see the data real-time as participants are responding to questions - so we knew during the session that not only was our direction on track but we were hitting the mark and fulfilling Greg’s request. We planned on showing the live polling results to the audience at the end of the presentation but it ran just a little over time, and we were gently nudged out of the room by the session attendants. We’ve included a quick summary below and this link to the full results for your enjoyment. Figure 4. Most important extensions to Fusion Applications So what did participants think of our direction for extensibility? A total of 94% agreed that it was an improvement upon their current process. The vast majority, 80%, concurred that the extensibility model accounts for the major roles involved: end user, business systems analyst and programmer. Attendees suggested a few supporting roles such as systems administrator, data architect and integrator. Customers and partners in the audience verified that Oracle‘s Fusion Composers allow them to make changes in the most common areas they need to: user interface, business processes, reporting and analytics. Integrations were also suggested. All top 10 things customers can do on a page rated highly in importance, with all but two getting an average rating above 4.4 on a 5 point scale. The kinds of layout changes our composers allow customers to make align well with customers’ needs. The most common were adding columns to a table (94%) and resizing regions and drag and drop content (both selected by 88% of participants). We want to thank the attendees of the session for allowing us another great opportunity to gather valuable feedback from our customers! If you didn’t have a chance to attend the session, we will provide a link to the OOW presentation when it becomes available.

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• October 2012 Critical Patch Update and Critical Patch Update for Java SE Released

  - by Eric P. Maurice

  Hi, this is Eric Maurice. Oracle has just released the October 2012 Critical Patch Update and the October 2012 Critical Patch Update for Java SE.  As a reminder, the release of security patches for Java SE continues to be on a different schedule than for other Oracle products due to commitments made to customers prior to the Oracle acquisition of Sun Microsystems.  We do however expect to ultimately bring Java SE in line with the regular Critical Patch Update schedule, thus increasing the frequency of scheduled security releases for Java SE to 4 times a year (as opposed to the current 3 yearly releases).  The schedules for the “normal” Critical Patch Update and the Critical Patch Update for Java SE are posted online on the Critical Patch Updates and Security Alerts page. The October 2012 Critical Patch Update provides a total of 109 new security fixes across a number of product families including: Oracle Database Server, Oracle Fusion Middleware, Oracle E-Business Suite, Supply Chain Products Suite, Oracle PeopleSoft Enterprise, Oracle Customer Relationship Management (CRM), Oracle Industry Applications, Oracle FLEXCUBE, Oracle Sun products suite, Oracle Linux and Virtualization, and Oracle MySQL. Out of these 109 new vulnerabilities, 5 affect Oracle Database Server.  The most severe of these Database vulnerabilities has received a CVSS Base Score of 10.0 on Windows platforms and 7.5 on Linux and Unix platforms.  This vulnerability (CVE-2012-3137) is related to the “Cryptographic flaws in Oracle Database authentication protocol” disclosed at the Ekoparty Conference.  Because of timing considerations (proximity to the release date of the October 2012 Critical Patch Update) and the need to extensively test the fixes for this vulnerability to ensure compatibility across the products stack, the fixes for this vulnerability were not released through a Security Alert, but instead mitigation instructions were provided prior to the release of the fixes in this Critical Patch Update in My Oracle Support Note 1492721.1.  Because of the severity of these vulnerabilities, Oracle recommends that this Critical Patch Update be installed as soon as possible. Another 26 vulnerabilities fixed in this Critical Patch Update affect Oracle Fusion Middleware.  The most severe of these Fusion Middleware vulnerabilities has received a CVSS Base Score of 10.0; it affects Oracle JRockit and is related to Java vulnerabilities fixed in the Critical Patch Update for Java SE.  The Oracle Sun products suite gets 18 new security fixes with this Critical Patch Update.  Note also that Oracle MySQL has received 14 new security fixes; the most severe of these MySQL vulnerabilities has received a CVSS Base Score of 9.0. Today’s Critical Patch Update for Java SE provides 30 new security fixes.  The most severe CVSS Base Score for these Java SE vulnerabilities is 10.0 and this score affects 10 vulnerabilities.  As usual, Oracle reports the most severe CVSS Base Score, and these CVSS 10.0s assume that the user running a Java Applet or Java Web Start application has administrator privileges (as is typical on Windows XP). However, when the user does not run with administrator privileges (as is typical on Solaris and Linux), the corresponding CVSS impact scores for Confidentiality, Integrity, and Availability are "Partial" instead of "Complete", typically lowering the CVSS Base Score to 7.5 denoting that the compromise does not extend to the underlying Operating System.  Also, as is typical in the Critical Patch Update for Java SE, most of the vulnerabilities affect Java and Java FX client deployments only.  Only 2 of the Java SE vulnerabilities fixed in this Critical Patch Update affect client and server deployments of Java SE, and only one affects server deployments of JSSE.  This reflects the fact that Java running on servers operate in a more secure and controlled environment.  As discussed during a number of sessions at JavaOne, Oracle is considering security enhancements for Java in desktop and browser environments.  Finally, note that the Critical Patch Update for Java SE is cumulative, in other words it includes all previously released security fixes, including the fix provided through Security Alert CVE-2012-4681, which was released on August 30, 2012. For More Information: The October 2012 Critical Patch Update advisory is located at http://www.oracle.com/technetwork/topics/security/cpuoct2012-1515893.html The October 2012 Critical Patch Update for Java SE advisory is located at http://www.oracle.com/technetwork/topics/security/javacpuoct2012-1515924.html.  An online video about the importance of keeping up with Java releases and the use of the Java auto update is located at http://medianetwork.oracle.com/video/player/1218969104001 More information about Oracle Software Security Assurance is located at http://www.oracle.com/us/support/assurance/index.html  

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• Willy Rotstein on Supply Chain Planning

  - by sarah.taylor(at)oracle.com

  Each time a merchandiser, buyer or planner in Retail makes a business decision around assortment, inventory, pricing and promotions there is an opportunity to improve both Profitability and Customer Service. Improving decision making, however, has always been a tricky business for retailers.  I have worked in this space for more than 15 years. I began my career as an academic, at Imperial College London, and then broadened this interest with Retailers, aiming to optimize their merchandising and supply chain decisions. Planning the business and optimizing profit is a complex process. The complexity arises from the variety of people involved, the large number of decisions to take across all business processes, the uncertainty intrinsic to the retail environment as well as the volume of data available for analysis.  Things are not getting any easier either. The advent of multi-channel, social media and mobile is taking these complexities to a new level and presenting additional opportunities for those willing to exploit them. I guess it is due to the complexities of the decision making process that, over the last couple of years working with Oracle Retail, I have witnessed a clear trend around the deployment of planning systems. Retailers are aiming to simplify their decision making processes. They want to use one joined up planning platform across the business and enhance it with "actionable" data mining and optimization techniques. At Oracle Retail, we have a vibrant community of international retailers who regularly come together to discuss the big issues in retail planning. It is a combination of fashion, grocery and speciality retailers, all sharing their best practice vision for planning and optimizing merchandise decisions. As part of the Retail Exchange program, at the recent National Retail Federation event in New York, I jointly hosted a Planning dinner with Peter Fitzgerald from Google UK, Retail Division. Those retailers from our international planning community who were in New York for the annual NRF event were able to attend. The group comprised some of Europe's great International Retail brands.  All sectors were represented by organisations like Mango, LVMH, Ahold, Morrisons, Shop Direct and River Island. They confirmed the current importance of engaging with Planning and Optimization issues. In particular the impact of the internet was a key topic. We had a great debate about new retail initiatives.  Peter highlighted how mobility is changing retail - in particular with the new "local availability search" initiative. We also had an exciting discussion around the opportunities to improve merchandising using the new data that is becoming available from search, social media and ecommerce sites. It will be our focus to continue to help retailers translate this data into better results while keeping their business operations simple. New developments in "actionable" analytics and computing capacity make this a very exciting area today. Watch this space for my contributions on these topics which will be made available through this blog. Oracle Retail has a strong Planning community. if you are a category manager, a planner, a buyer, a merchandiser, a retail supplier or any retail executive with a keen interest in planning then you would be very welcome to join Oracle Retail's Planning Community. As part of our community you will be able to join our in-person and virtual events, download topical white papers and best practice information specifically tailored to your area of interest.  If anyone would like to register their interest in joining our community of retailers discussing planning then please contact me at [email protected]   Willy Rotstein, Oracle Retail

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• Meet Thomas, the Most Innovational person in Oracle Direct EMEA of Q1

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Thomas was voted, by his peers,  the most Innovational person in Oracle Direct EMEA of Q1, the first quarter of this fiscal! Thomas, a Business Development Consultant at Oracle Direct’s Applications Team, taught himself how to use and leverage the power of social engagement consistent with Oracle’s Social Media Policy.  From these learning's he provided both his and other applications teams in Dublin with huge amounts of training and has presented his findings to the teams on more than one occasion. It is important to recognise that this isn't just a great idea....it actually works! The results speak for themselves. Thomas is engaging with customers and prospects via their preferred channel of communication and creating a strong personal social brand. We congratulate Thomas for his efforts of raising Social Media to the next level within Business Development Group. He put a lot of work into Social Selling, as one of the first within the BDG and set the example for a new innovative approach on how to sell anno 2013. He deserves to be recognized for this. His contribution to social media has been a great inspiration for all Business Development Consultants or Business Relationship Consultants. He knows what he talks about and has great conversion rates out of his social media campaigns. And he doesn't mind sharing his knowledge with everybody. Great effort in searching for new ways of communication and social selling. Thomas has shown great initiative towards leveraging the social media and networks (twitter, linkedin) to find new business opportunities in a previously way. He has shown great out-of-the-box thinking while addressing new companies and prospects and has shared those experiences and ideas to help his colleagues use the same approach. This included a presentation, informational emails and a general helpful attitude from him. He also shared his success stories from his innovational approach.  Thomas is showing initiative with an innovative and fresh character, truly helping people to try something new  with a focus on selling across channels and working for the CRM team which is focused on selling social. We think the way Thomas positions social, by using social is innovative and inspirational. What better way to tell your clients do social, by engaging with them on a social platform? Going always the extra mile, we believe, that Thomas Brits, is an innovator from the day he walked into Oracle Direct. The way Thomas operates on the work floor by introducing new ideas to find the best opportunities as possible shows he runs the extra mile for coming up with new ideas around how to engage with customers more efficiently for instance via Social Media. Thomas also organises power hours/days for the team. He is the best! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Die glücklichen Gewinner der Oracle Partner Awards Germany 2012

  - by A&C Redaktion

  Es war ein Höhepunkt des Oracle Partner Days: Die Award Ceremony, auf der deutsche Oracle Partner für ihr besonderes Engagement und herausragende Erfolge bei der Spezialisierung ausgezeichnet wurden. Jeder Preisträger erhielt neben dem Award eine Urkunde sowie einen Wertscheck in Höhe von 2.000 Euro für eine Demand Generation Kampagne. Wir gratulieren allen Gewinnern ganz herzlich und stellen sie Ihnen im Folgenden kurz vor:Database Partner of the Year Germany: inforsacom Informationssysteme GmbHDass der EMEA Database Partner of the Year inforsacom auch im bundesweiten Vergleich überzeugen würde, war keine große Überraschung, ist aber ein Riesenerfolg! Übrigens war inforsacom auch schon 2011 unter den Preisträgern des OPN Day Satellite (wir berichteten). Der Platinum Partner inforsacom Informationssysteme GmbH entwickelt und liefert seit 1997 integrierte IT-Lösungen im Data-Center. Als „trusted advisor“ ist es ein Schwerpunkt von Inforsacom, in der Beratung den größtmöglichen Kundennutzen aufzuzeigen. inforsacom setzt einen deutlichen Fokus auf Oracle Datenbanktechnologien sowie das Hardware und Engineered Systems Portfolio -  inklusive der damit verbundenen Spezialisierung und Ausbildung der Mitarbeiter. Middleware Partner of the Year Germany: People at Work Systems AGZum Middleware Partner of the Year wurde die People at Work Systems AG gekürt, ein Software- und Beratungsunternehmen aus München, das  Kunden individuelle Dienstleistungen und Lösungen für Customer Relationship Management (CRM) und  Business Process Management (BPM) auf der Basis von Oracle anbietet. Seit Jahren zeigt der Oracle Partner ein hohes Commitment zu Oracle, unter anderem durch sein umfassendes Engagement im Rahmen der Solution Partner Community SOA. Die große technologische und vertriebliche Kompetenz in Sachen BPM, SOA & Integration hat die People at Work GmbH in verschiedenen komplexen Fusion Middleware-Projekten erfolgreich unter Beweis gestellt. Applications Partner of the Year Germany: ifb AGDie ifb-group deckt als einer der wenigen Partner das komplette Hyperion, Oracle EPM und BI Portfolio ab. Dabei ist das Markenzeichen der ifb die enge Verbindung von Fachexpertise und Umsetzungsstärke, denn weltweit setzen über 800 Unternehmen seit vielen Jahren erfolgreich auf Lösungen der ifb. Der Award „Applications Partner of the Year“ würdigt die Spezialisierung der ifb auf EPM. Industry Partner of the Year Germany: PORTRIX LOGISTIC SOFTWARE GmbHÜber den Preis als bester Industry Partner freute sich die PORTRIX LOGISTIC SOFTWARE GmbH aus Hamburg, eine Tochter der portrix.net GmbH. Mit einer eigenen Software-Lösung bietet der ISV Speditionen eine Lösung an, die die Abrechnung und Transparenz von Vertragskonditionen über die ganze Transportkette hinweg vereinfacht. Die Unternehmensgruppe portrix.net ist mit mehr als vier Spezialisierungen mit sehr gutem Oracle Know-how ausgestattet und somit in der Lage, zu unterschiedlichsten Anforderungen von Endkunden und Oracle Partnern exzellent zu beraten. Oracle Accelerate Partner of the Year Germany: ICP Solution GmbHICP Solution unterstützt als "One-Stop-Shop" auf dem europäischen Markt Kunden in allen Fragen rund um PLM und Agile von Oracle. Das Leistungsspektrum reicht dabei von der Prozessoptimierung und PLM Einführung, über ERP Integration bis hin zum Wartungsvertrag und speziellen Schulungen.Server & Storage Systems Partner of the Year Germany: CCF AGDie CCF AG ist schon seit 19 Jahren ein überzeugter Sun/Oracle Partner, der ca. 90% seines Umsatzes mit Sun/Oracle Produkten macht. Als flexibles regionales Unternehmen mit angeschlossener Consulting Firma, die auf Solaris und Unix spezialisiert ist, ist die CCF einer der wenigen Oracle Partner mit eigenen Solaris Administratoren. Der Award würdigt auch die herausragenden Umsatzergebnisse von CCF im Hardware Segment.Oracle on Oracle Partner of the Year Germany: anykey GmbHAuch ankey ist bereits ein langjähriger Partner von Sun/Oracle und verfügt über hohes Consulting-Know-how. 2012 ist anykey richtig durchgestartet: Viele Zertifizierungen sowie Datenbankspezialisierung wurden erworben und der Platinum Partner hat sich damit den Bereich „Oracle on Oracle“ erschlossen. Durch die erfolgreiche Platzierung bei Kunden konnte anykey im letzten Fiskaljahr sogar den Umsatz verdoppeln.

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• Die glücklichen Gewinner der Oracle Partner Awards Germany 2012

  - by A&C Redaktion

  Es war ein Höhepunkt des Oracle Partner Days: Die Award Ceremony, auf der deutsche Oracle Partner für ihr besonderes Engagement und herausragende Erfolge bei der Spezialisierung ausgezeichnet wurden. Jeder Preisträger erhielt neben dem Award eine Urkunde sowie einen Wertscheck in Höhe von 2.000 Euro für eine Demand Generation Kampagne. Wir gratulieren allen Gewinnern ganz herzlich und stellen sie Ihnen im Folgenden kurz vor:Database Partner of the Year Germany: inforsacom Informationssysteme GmbHDass der EMEA Database Partner of the Year inforsacom auch im bundesweiten Vergleich überzeugen würde, war keine große Überraschung, ist aber ein Riesenerfolg! Übrigens war inforsacom auch schon 2011 unter den Preisträgern des OPN Day Satellite (wir berichteten). Der Platinum Partner inforsacom Informationssysteme GmbH entwickelt und liefert seit 1997 integrierte IT-Lösungen im Data-Center. Als „trusted advisor“ ist es ein Schwerpunkt von Inforsacom, in der Beratung den größtmöglichen Kundennutzen aufzuzeigen. inforsacom setzt einen deutlichen Fokus auf Oracle Datenbanktechnologien sowie das Hardware und Engineered Systems Portfolio -  inklusive der damit verbundenen Spezialisierung und Ausbildung der Mitarbeiter. Middleware Partner of the Year Germany: People at Work Systems AGZum Middleware Partner of the Year wurde die People at Work Systems AG gekürt, ein Software- und Beratungsunternehmen aus München, das  Kunden individuelle Dienstleistungen und Lösungen für Customer Relationship Management (CRM) und  Business Process Management (BPM) auf der Basis von Oracle anbietet. Seit Jahren zeigt der Oracle Partner ein hohes Commitment zu Oracle, unter anderem durch sein umfassendes Engagement im Rahmen der Solution Partner Community SOA. Die große technologische und vertriebliche Kompetenz in Sachen BPM, SOA & Integration hat die People at Work GmbH in verschiedenen komplexen Fusion Middleware-Projekten erfolgreich unter Beweis gestellt. Applications Partner of the Year Germany: ifb AGDie ifb-group deckt als einer der wenigen Partner das komplette Hyperion, Oracle EPM und BI Portfolio ab. Dabei ist das Markenzeichen der ifb die enge Verbindung von Fachexpertise und Umsetzungsstärke, denn weltweit setzen über 800 Unternehmen seit vielen Jahren erfolgreich auf Lösungen der ifb. Der Award „Applications Partner of the Year“ würdigt die Spezialisierung der ifb auf EPM. Industry Partner of the Year Germany: PORTRIX LOGISTIC SOFTWARE GmbHÜber den Preis als bester Industry Partner freute sich die PORTRIX LOGISTIC SOFTWARE GmbH aus Hamburg, eine Tochter der portrix.net GmbH. Mit einer eigenen Software-Lösung bietet der ISV Speditionen eine Lösung an, die die Abrechnung und Transparenz von Vertragskonditionen über die ganze Transportkette hinweg vereinfacht. Die Unternehmensgruppe portrix.net ist mit mehr als vier Spezialisierungen mit sehr gutem Oracle Know-how ausgestattet und somit in der Lage, zu unterschiedlichsten Anforderungen von Endkunden und Oracle Partnern exzellent zu beraten. Oracle Accelerate Partner of the Year Germany: ICP Solution GmbHICP Solution unterstützt als "One-Stop-Shop" auf dem europäischen Markt Kunden in allen Fragen rund um PLM und Agile von Oracle. Das Leistungsspektrum reicht dabei von der Prozessoptimierung und PLM Einführung, über ERP Integration bis hin zum Wartungsvertrag und speziellen Schulungen.Server & Storage Systems Partner of the Year Germany: CCF AGDie CCF AG ist schon seit 19 Jahren ein überzeugter Sun/Oracle Partner, der ca. 90% seines Umsatzes mit Sun/Oracle Produkten macht. Als flexibles regionales Unternehmen mit angeschlossener Consulting Firma, die auf Solaris und Unix spezialisiert ist, ist die CCF einer der wenigen Oracle Partner mit eigenen Solaris Administratoren. Der Award würdigt auch die herausragenden Umsatzergebnisse von CCF im Hardware Segment.Oracle on Oracle Partner of the Year Germany: anykey GmbHAuch ankey ist bereits ein langjähriger Partner von Sun/Oracle und verfügt über hohes Consulting-Know-how. 2012 ist anykey richtig durchgestartet: Viele Zertifizierungen sowie Datenbankspezialisierung wurden erworben und der Platinum Partner hat sich damit den Bereich „Oracle on Oracle“ erschlossen. Durch die erfolgreiche Platzierung bei Kunden konnte anykey im letzten Fiskaljahr sogar den Umsatz verdoppeln.

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• PARTNER WEBCAST- ORACLE COMPETENCE - PROGRAM (COMPETENCE VIRTUAL)

  - by mseika

  I am pleased to invite you to join the second (Competence Virtual). In Competence - program we will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Competencewill be presented on 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Competence is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available two weeks after the webcast. What are the Benefits for Partners? Find out how Competence helps you to improve your after sales Discover new functions and features so you can enrich your Customer’s solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleagues alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Applications portfolio – for your and your Customer’s benefit.   Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Product breakout sessions:- Fusion CRM: Effective, Efficient and Easy- Fusion HCM: Talent management overview performance, goals, talent review- Distributed Order Management - Fusion SCM Solution- Oracle Transportation Management- Oracle Value Chain Planning: Demantra Sales & Operation Planning and Demantra Demand Management- Oracle CX (Customer Experience) - formerly CEM: Powering Great Customer Experiences- EPM 11.1.2.2 Overview- Oracle Hyperion Profitability and Cost Management, 11.1.2.1 For more details please visit and other breakout sessions on OPN page. Delivery FormatCompetence- program (Competence Virtual) is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the cast via chat and subject matter experts will provide verbal answers live. Competence consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available two weeks after the webcast. You can also see Competence afterwards as its content will be available online for the next 6-12 months.The next Competence web casts will be presented as follows: June the 4th  2012 September the 3rd  2012 December the 3rd  2012 March the 4th  2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me at [email protected]. Best regards Markku RouhiainenDirector, Applications Partner EnablementWestern Europe

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• PARTNER WEBCAST- ORACLE COMPETENCE - PROGRAM (COMPETENCE VIRTUAL)

  - by mseika

  I am pleased to invite you to join the second (Competence Virtual). In Competence - program we will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Competencewill be presented on 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Competence is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available two weeks after the webcast. What are the Benefits for Partners? Find out how Competence helps you to improve your after sales Discover new functions and features so you can enrich your Customer’s solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleagues alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Applications portfolio – for your and your Customer’s benefit.   Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations.   Product breakout sessions:- Fusion CRM: Effective, Efficient and Easy- Fusion HCM: Talent management overview performance, goals, talent review- Distributed Order Management - Fusion SCM Solution- Oracle Transportation Management- Oracle Value Chain Planning: Demantra Sales & Operation Planning and Demantra Demand Management- Oracle CX (Customer Experience) - formerly CEM: Powering Great Customer Experiences- EPM 11.1.2.2 Overview- Oracle Hyperion Profitability and Cost Management, 11.1.2.1 For more details please visit and other breakout sessions on OPN page. Delivery FormatCompetence- program (Competence Virtual) is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the cast via chat and subject matter experts will provide verbal answers live. Competence consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available two weeks after the webcast. You can also see Competence afterwards as its content will be available online for the next 6-12 months.The next Competence web casts will be presented as follows: June the 4th  2012 September the 3rd  2012 December the 3rd  2012 March the 4th  2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me at [email protected]. Best regards Markku RouhiainenDirector, Applications Partner EnablementWestern Europe

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• PARTNER WEBCAST- ORACLE COMPETENCE - PROGRAM (COMPETENCE VIRTUAL)

  - by mseika

  I am pleased to invite you to join the second (Competence Virtual). In Competence - program we will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Competencewill be presented on 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Competence is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available two weeks after the webcast. What are the Benefits for Partners? Find out how Competence helps you to improve your after sales Discover new functions and features so you can enrich your Customer’s solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleagues alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Applications portfolio – for your and your Customer’s benefit.   Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations.   Product breakout sessions:- Fusion CRM: Effective, Efficient and Easy- Fusion HCM: Talent management overview performance, goals, talent review- Distributed Order Management - Fusion SCM Solution- Oracle Transportation Management- Oracle Value Chain Planning: Demantra Sales & Operation Planning and Demantra Demand Management- Oracle CX (Customer Experience) - formerly CEM: Powering Great Customer Experiences- EPM 11.1.2.2 Overview- Oracle Hyperion Profitability and Cost Management, 11.1.2.1 For more details please visit and other breakout sessions on OPN page. Delivery FormatCompetence- program (Competence Virtual) is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the cast via chat and subject matter experts will provide verbal answers live. Competence consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available two weeks after the webcast. You can also see Competence afterwards as its content will be available online for the next 6-12 months.The next Competence web casts will be presented as follows: June the 4th  2012 September the 3rd  2012 December the 3rd  2012 March the 4th  2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me at [email protected]. Best regards Markku RouhiainenDirector, Applications Partner EnablementWestern Europe

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• PARTNER WEBCAST- ORACLE COMPETENCE - PROGRAM (COMPETENCE VIRTUAL)

  - by mseika

  I am pleased to invite you to join the second (Competence Virtual). In Competence - program we will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Competencewill be presented on 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Competence is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available two weeks after the webcast. What are the Benefits for Partners? Find out how Competence helps you to improve your after sales Discover new functions and features so you can enrich your Customer’s solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleagues alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Applications portfolio – for your and your Customer’s benefit.   Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Product breakout sessions:- Fusion CRM: Effective, Efficient and Easy- Fusion HCM: Talent management overview performance, goals, talent review- Distributed Order Management - Fusion SCM Solution- Oracle Transportation Management- Oracle Value Chain Planning: Demantra Sales & Operation Planning and Demantra Demand Management- Oracle CX (Customer Experience) - formerly CEM: Powering Great Customer Experiences- EPM 11.1.2.2 Overview- Oracle Hyperion Profitability and Cost Management, 11.1.2.1 For more details please visit and other breakout sessions on OPN page. Delivery FormatCompetence- program (Competence Virtual) is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the cast via chat and subject matter experts will provide verbal answers live. Competence consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available two weeks after the webcast. You can also see Competence afterwards as its content will be available online for the next 6-12 months.The next Competence web casts will be presented as follows: June the 4th  2012 September the 3rd  2012 December the 3rd  2012 March the 4th  2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me at [email protected]. Best regards Markku RouhiainenDirector, Applications Partner EnablementWestern Europe

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• Oracle Products Reflect Key Trends Shaping Enterprise 2.0

  - by kellsey.ruppel(at)oracle.com

  Following up on his predictions for 2011, we asked Enterprise 2.0 veteran Andy MacMillan to map out the ways Oracle solutions are at the forefront of industry trends--and how Oracle customers can benefit in the coming year. 1. Increase organizational awareness | Oracle WebCenter Suite Oracle WebCenter Suite provides a unique set of capabilities to drive organizational awareness. In particular, the expansive activity graph connects users directly to key enterprise applications, activities, and interests. In this way, applicable and critical business information is automatically and immediately visible--in the context of key tasks--via real-time dashboards and comprehensive reporting. Oracle WebCenter Suite also integrates key E2.0 services, such as blogs, wikis, and RSS feeds, into critical business processes, including back-office systems of records such as ERP and CRM systems. 2. Drive online customer engagement | Oracle Real-Time Decisions With more and more business being conducted on the Web, driving increased online customer engagement becomes a critical key to success. This effort is usually spearheaded by an increasingly important executive role, the Head of Online, who usually reports directly to the CMO. To help manage the Web experience online, Oracle solutions are driving a new kind of intelligent social commerce by combining Oracle Universal Content Management, Oracle WebCenter Services, and Oracle Real-Time Decisions with leading e-commerce and product recommendations. Oracle Real-Time Decisions provides multichannel recommendations for content, products, and services--including seamless integration across Web, mobile, and social channels. The result: happier customers, increased customer acquisition and retention, and improved critical success metrics such as shopping cart abandonment. 3. Easily build composite applications | Oracle Application Development Framework Thanks to the shared user experience strategy across Oracle Fusion Middleware, Oracle Fusion Applications and many other Oracle Applications, customers can easily create real, customer-specific composite applications using Oracle WebCenter Suite and Oracle Application Development Framework. Oracle Application Development Framework components provide modular user interface components that can build rich, social composite applications. In addition, a broad set of components spanning BPM, SOA, ECM, and beyond can be quickly and easily incorporated into composite applications. 4. Integrate records management into a global content platform | Oracle Enterprise Content Management 11g Oracle Enterprise Content Management 11g provides leading records management capabilities as part of a unified ECM platform for managing records, documents, Web content, digital assets, enterprise imaging, and application imaging. This unique strategy provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. 5. Achieve ECM at extreme scale | Oracle WebLogic Server and Oracle Exadata To support the high-performance demands of a unified and rationalized content platform, Oracle has pioneered highly scalable and high-performing ECM infrastructures. Two innovations in particular helped make this happen. The core ECM platform itself moved to an Enterprise Java architecture, so organizations can now use Oracle WebLogic Server for enhanced scalability and manageability. Oracle Enterprise Content Management 11g can leverage Oracle Exadata for extreme performance and scale. Likewise, Oracle Exalogic--Oracle's foundation for cloud computing--enables extreme performance for processor-intensive capabilities such as content conversion or dynamic Web page delivery. Learn more about Oracle's Enterprise 2.0 solutions.

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• Database – Beginning with Cloud Database As A Service

  - by Pinal Dave

  I love my weekend projects. Everybody does different activities in their weekend – like traveling, reading or just nothing. Every weekend I try to do something creative and different in the database world. The goal is I learn something new and if I enjoy my learning experience I share with the world. This weekend, I decided to explore Cloud Database As A Service – Morpheus. In my career I have managed many databases in the cloud and I have good experience in managing them. I should highlight that today’s applications use multiple databases from SQL for transactions and analytics, NoSQL for documents, In-Memory for caching to Indexing for search.  Provisioning and deploying these databases often require extensive expertise and time.  Often these databases are also not deployed on the same infrastructure and can create unnecessary latency between the application layer and the databases.  Not to mention the different quality of service based on the infrastructure and the service provider where they are deployed. Moreover, there are additional problems that I have experienced with traditional database setup when hosted in the cloud: Database provisioning & orchestration Slow speed due to hardware issues Poor Monitoring Tools High network latency Now if you have a great software and expert network engineer, you can continuously work on above problems and overcome them. However, not every organization have the luxury to have top notch experts in the field. Now above issues are related to infrastructure, but there are a few more problems which are related to software/application as well. Here are the top three things which can be problems if you do not have application expert: Replication and Clustering Simple provisioning of the hard drive space Automatic Sharding Well, Morpheus looks like a product build by experts who have faced similar situation in the past. The product pretty much addresses all the pain points of developers and database administrators. What is different about Morpheus is that it offers a variety of databases from MySQL, MongoDB, ElasticSearch to Reddis as a service.  Thus users can pick and chose any combination of these databases.  All of them can be provisioned in a matter of minutes with a simple and intuitive point and click user interface.  The Morpheus cloud is built on Solid State Drives (SSD) and is designed for high-speed database transactions.  In addition it offers a direct link to Amazon Web Services to minimize latency between the application layer and the databases. Here are the few steps on how one can get started with Morpheus. Follow along with me.  First go to http://www.gomorpheus.com and register for a new and free account. Step 1: Signup It is very simple to signup for Morpheus. Step 2: Select your database   I use MySQL for my daily routine, so I have selected MySQL. Upon clicking on the big red button to add Instance, it prompted a dialogue of creating a new instance.   Step 3: Create User Now we just have to create a user in our portal which we will use to connect to a database hosted at Morpheus. Click on your database instance and it will bring you to User Screen. Over here you will notice once again a big red button to create a new user. I created a user with my first name.   Step 4: Configure your MySQL client I used MySQL workbench and connected to MySQL instance, which I had created with an IP address and user.   That’s it! You are connecting to MySQL instance. Now you can create your objects just like you would create on your local box. You will have all the features of the Morpheus when you are working with your database. Dashboard While working with Morpheus, I was most impressed with its dashboard. In future blog posts, I will write more about this feature.  Also with Morpheus you use the same process for provisioning and connecting with other databases: MongoDB, ElasticSearch and Reddis. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: MySQL, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Bridging the Gap in Cloud, Big Data, and Real-time

  - by Dain C. Hansen

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} With all the buzz of around big data and cloud computing, it is easy to overlook one of your most precious commodities—your data. Today’s businesses cannot stand still when it comes to data. Market success now depends on speed, volume, complexity, and keeping pace with the latest data integration breakthroughs. Are you up to speed with big data, cloud integration, real-time analytics? Join us in this three part blog series where we’ll look at each component in more detail. Meet us online on October 24th where we’ll take your questions about what issues you are facing in this brave new world of integration. Let’s start first with Cloud. What happens with your data when you decide to implement a private cloud architecture? Or public cloud? Data integration solutions play a vital role migrating data simply, efficiently, and reliably to the cloud; they are a necessary ingredient of any platform as a service strategy because they support cloud deployments with data-layer application integration between on-premise and cloud environments of all kinds. For private cloud architectures, consolidation of your databases and data stores is an important step to take to be able to receive the full benefits of cloud computing. Private cloud integration requires bidirectional replication between heterogeneous systems to allow you to perform data consolidation without interrupting your business operations. In addition, integrating data requires bulk load and transformation into and out of your private cloud is a crucial step for those companies moving to private cloud. In addition, the need for managing data services as part of SOA/BPM solutions that enable agile application delivery and help build shared data services for organizations. But what about public Cloud? If you have moved your data to a public cloud application, you may also need to connect your on-premise enterprise systems and the cloud environment by moving data in bulk or as real-time transactions across geographies. For public and private cloud architectures both, Oracle offers a complete and extensible set of integration options that span not only data integration but also service and process integration, security, and management. For those companies investing in Oracle Cloud, you can move your data through Oracle SOA Suite using REST APIs to Oracle Messaging Cloud Service —a new service that lets applications deployed in Oracle Cloud securely and reliably communicate over Java Messaging Service . As an example of loading and transforming data into other public clouds, Oracle Data Integrator supports a knowledge module for Salesforce.com—now available on AppExchange. Other third-party knowledge modules are being developed by customers and partners every day. To learn more about how to leverage Oracle’s Data Integration products for Cloud, join us live: Data Integration Breakthroughs Webcast on October 24th 10 AM PST.

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• Big Data – Operational Databases Supporting Big Data – Key-Value Pair Databases and Document Databases – Day 13 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Relational Database and NoSQL database in the Big Data Story. In this article we will understand the role of Key-Value Pair Databases and Document Databases Supporting Big Data Story. Now we will see a few of the examples of the operational databases. Relational Databases (Yesterday’s post) NoSQL Databases (Yesterday’s post) Key-Value Pair Databases (This post) Document Databases (This post) Columnar Databases (Tomorrow’s post) Graph Databases (Tomorrow’s post) Spatial Databases (Tomorrow’s post) Key Value Pair Databases Key Value Pair Databases are also known as KVP databases. A key is a field name and attribute, an identifier. The content of that field is its value, the data that is being identified and stored. They have a very simple implementation of NoSQL database concepts. They do not have schema hence they are very flexible as well as scalable. The disadvantages of Key Value Pair (KVP) database are that they do not follow ACID (Atomicity, Consistency, Isolation, Durability) properties. Additionally, it will require data architects to plan for data placement, replication as well as high availability. In KVP databases the data is stored as strings. Here is a simple example of how Key Value Database will look like: Key Value Name Pinal Dave Color Blue Twitter @pinaldave Name Nupur Dave Movie The Hero As the number of users grow in Key Value Pair databases it starts getting difficult to manage the entire database. As there is no specific schema or rules associated with the database, there are chances that database grows exponentially as well. It is very crucial to select the right Key Value Pair Database which offers an additional set of tools to manage the data and provides finer control over various business aspects of the same. Riak Rick is one of the most popular Key Value Database. It is known for its scalability and performance in high volume and velocity database. Additionally, it implements a mechanism for collection key and values which further helps to build manageable system. We will further discuss Riak in future blog posts. Key Value Databases are a good choice for social media, communities, caching layers for connecting other databases. In simpler words, whenever we required flexibility of the data storage keeping scalability in mind – KVP databases are good options to consider. Document Database There are two different kinds of document databases. 1) Full document Content (web pages, word docs etc) and 2) Storing Document Components for storage. The second types of the document database we are talking about over here. They use Javascript Object Notation (JSON) and Binary JSON for the structure of the documents. JSON is very easy to understand language and it is very easy to write for applications. There are two major structures of JSON used for Document Database – 1) Name Value Pairs and 2) Ordered List. MongoDB and CouchDB are two of the most popular Open Source NonRelational Document Database. MongoDB MongoDB databases are called collections. Each collection is build of documents and each document is composed of fields. MongoDB collections can be indexed for optimal performance. MongoDB ecosystem is highly available, supports query services as well as MapReduce. It is often used in high volume content management system. CouchDB CouchDB databases are composed of documents which consists fields and attachments (known as description). It supports ACID properties. The main attraction points of CouchDB are that it will continue to operate even though network connectivity is sketchy. Due to this nature CouchDB prefers local data storage. Document Database is a good choice of the database when users have to generate dynamic reports from elements which are changing very frequently. A good example of document usages is in real time analytics in social networking or content management system. Tomorrow In tomorrow’s blog post we will discuss about various other Operational Databases supporting Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Great ADF Content at Collaborate 12

  - by Shay Shmeltzer

  If you are attending the Collaborate 12 conference this month in Las Vegas and you are interested in Oracle ADF you are going to be very busy. There are more than 20 sessions covering ADF and a special Wednesday ADF Enterprise Methodology Group event focused on ADF. Session range from how to get started to deep technical dives and real world war stories of customers and their implementations. Also don't forget to drop by the Oracle ADF booth at the Oracle Demoground and say hello. Here is a quick list of session that list ADF as a keyword in their content: Sun. Apr. 22 9613 A Fusion Approach to Building Unified and Scalable Applications With Rich User Experience 1:00 pm - 2:00 pm Mon. Apr. 23 669 Fusion DBA Boot Camp: Tailoring Your Application to Customer Needs in a Upgrade-safe Way - Support in ADF and Fusion Apps 9:45 am - 10:45 am Mon. Apr. 23 438 Oracle Fusion Applications Security 9:45 am - 10:45 am Mon. Apr. 23 176 How to get started with Oracle ADF 12:15 pm - 12:45 pm Mon. Apr. 23 330 Fusion DBA Boot Camp: Implementing Self-Service Portals for Partners/Distributors Using EBS/WebCenter/Fusion Technologies 1:15 pm - 2:15 pm Mon. Apr. 23 288 Working with Portlets in ADF and Webcenter 2:30 pm - 3:30 pm Tue. Apr. 24 503 Who’s Converting My Portal? 2:00 pm - 3:00 pm Tue. Apr. 24 9370 Coexistence of Oracle E-Business Suite and Oracle Fusion Applications: Platform Perspective 2:00 pm - 3:00 pm Wed. Apr. 25 647 Developing Custom BI Solutions - OBIEE vs. Oracle Application Development Framework (ADF) 9:30 am - 10:30 am Wed. Apr. 25 173 ADF: A Path to the Future for Dinosaur Nerds 11:00 am - 12:00 pm Wed. Apr. 25 581 How Will You Build Your Next System? 11:00 am - 12:00 pm Wed. Apr. 25 10351 Integrating CRM On Demand With the E-Business Suite to Supercharge Your Sales Team 1:00 pm - 2:00 pm Wed. Apr. 25 9348 Mobile,ADF, Coherence and Live Data Streaming? A Herbalife Case Study 1:00 pm - 2:00 pm Wed. Apr. 25 566 Getting Started with ADF 1:00 pm - 2:00 pm Wed. Apr. 25 775 WebCenter Portal Template Design and Development Best Practices 1:00 pm - 2:00 pm Wed. Apr. 25 791 Surfacing Oracle Social Network into Your Business Applications 1:00 pm - 2:00 pm Wed. Apr. 25 9407 The Latest Oracle E-Business Suite Release User Interface and Usability Enhancements 1:00 pm - 2:00 pm Wed. Apr. 25 100080 Extending JD Edwards with Oracle ADF and Oracle SOA Suite 3:00 pm - 4:00 pm Wed. Apr. 25 172 JDeveloper ADF and the Oracle database – friends not foes 3:00 pm - 4:00 pm Wed. Apr. 25 595 Achieving Real-Time Social Collaboration in WebCenter 11g 3:00 pm - 4:00 pm Wed. Apr. 25 164 ADF + Faces: Do I Have to Write ANY Java code? 4:15 pm - 5:15 pm Thu. Apr. 26 257 Mobile App Development with Oracle ADF Mobile: develop once and for all 8:30 am - 9:30 am Thu. Apr. 26 177 Understanding Oracle ADF and its role in Oracle Fusion Middleware 9:45 am - 10:45 am Thu. Apr. 26 523 Making Next-Generation Mobile Apps With The Latest ADF Mobile Tools 9:45 am - 10:45 am Thu. Apr. 26 356 ADF Integration with WebCenter Content 11:00 am - 12:00 pm

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• Focus on Social Relationship Management at Oracle OpenWorld

  - by Pat Ma

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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• Oracle's PeopleSoft Customer Advisory Boards Convene to Discuss Roadmap at Pleasanton Campus

  - by john.webb(at)oracle.com

  Last week we hosted all of the PeopleSoft CABs (Customer Advisory Boards) at our Pleasanton Development Center to review our detailed designs for future Feature Packs, PeopleSoft 9.2, and beyond. Over 150 customers from 79 companies attended representing a variety of industries, geographies, and company sizes. The PeopleSoft team relies heavily on this group to provide key input on our roadmap for applications as well as technology direction. A good product strategy is one part well thought out idea with many handfuls of customer validation, and very often our best ideas originate from these customer discussions. While the individual CABs have frequent interactions with our teams, it's always great to have all of them in one place and in person. Our attendance was up from last year which I attribute to two things: (1) More interest as a result of PeopleSoft 9.1 upgrade; (2) An improving economy allowing for more travel. Maybe we should index the second item meeting-to-meeting and use it as a market indicator - we'll see! We kicked off the day one session with an overview of the PeopleSoft Roadmap and I outlined our strategy around Feature Packs and PeopleSoft 9.2. Given the high adoption rate of PeopleSoft 9.1 (over 4x that of 9.0 given the same time lapse since the release date), there was a lot of interest around the 9.1 Feature Packs as a vehicle for continuous value. We provided examples of our 3 central design themes: Simplicity, Productivity, and lower TCO, including those already delivered via Feature Packs in 2010. A great example of this is the Company Directory feature in PeopleSoft HCM. The configuration capabilities and the new actionable links our CAB advised us on last Spring were made available to all customers late last year. We reviewed many more future Navigation changes that will fundamentally change the way users interact with PeopleSoft. Our old friend, the menu tree, is being relegated from center stage to a bit part, with new concepts like Activity Guides, Train Stops, Related Actions, Work Centers, Collaborative Workspaces, and Secure Enterprise Search bringing users what they need in a contextual, role based manner with fewer clicks. Paco Aubrejuan, our PeopleSoft GM, and Steve Miranda, the SVP for Fusion Applications, then discussed our plans around Oracle's Application Investment Strategy.  This included our continued investment in developing both PeopleSoft and Fusion as well as the co-existence strategy with new Fusion Apps integrating to PeopleSoft Apps. Should you want to view this presentation, a recording is available. Jeff Robbins, our lead PeopleTools Strategist, provided the roadmap for PeopleTools and discussed our continuing plan to deliver annual releases to further evolve the user experience. Numerous examples were highlighted with the Navigation techniques I mentioned previously. Jeff also provided a lot of food for thought around Lifecycle Management topics and how to remain current on releases with a  lower cost of ownership. Dennis Mesler, from Boise, was the guest speaker in this slot, who spoke about the new PeopleSoft Test Framework (PTF). Regression Testing is a key cost component when product updates are applied. This new tool (which is free to all PeopleSoft customers as part of PeopleTools 8.51) provides a meta data driven approach to recording and executing test scripts. Coupled with what our Usage Monitor enables, PTF provides our customers a powerful tool to lower costs and manage product updates more efficiently and at the time of their choosing. Beyond the general session, we broke out into the individual CABs: HCM, Financials, ESA/ALM, SRM, SCM, CRM, and PeopleTools/ Technology. A day and half of very engaging discussions around our plans took place for each product pillar. More about that to follow in future posts.      We capped the first day with a reception sponsored by our partners: InfoSys, SmartERP (represented by Doris Wong), and Grey Sparling  Solutions (represented by Chris Heller and Larry Grey). Great to see these old friends actively engaged in the very busy PeopleSoft ecosystem!   Jeff Robbins previews the roadmap for PeopleTools with the PeopleSoft CAB  

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• 5 Ways to Determine Mobile Location

  - by David Dorf

  In my previous post, I mentioned the importance of determining the location of a consumer using their mobile phone.  Retailers can track anonymous mobile phones to determine traffic patterns both inside and outside their stores.  And with consumers' permission, retailers can send location-aware offers to mobile phones; for example, a coupon for cereal as you walk down that aisle.  When paying with Square, your location is matched with the transaction.  So there are lots of reasons for retailers to want to know the location of their customers.  But how is it done? I thought I'd dive a little deeper on that topic and consider the approaches to determining location. 1. Tower Triangulation By comparing the relative signal strength from multiple antenna towers, a general location of a phone can be roughly determined to an accuracy of 200-1000 meters.  The more towers involved, the more accurate the location. 2. GPS Using Global Positioning Satellites is more accurate than using cell towers, but it takes longer to find the satellites, it uses more battery, and it won't well indoors.  For geo-fencing applications, like those provided by Placecast and Digby, cell towers are often used to determine if the consumer is nearing a "fence" then switches to GPS to determine the actual crossing of the fence. 3. WiFi Triangulation WiFi triangulation is usually more accurate than using towers just because there are so many more WiFi access points (i.e. radios in routers) around. The position of each WiFi AP needs to be recorded in a database and used in the calculations, which is what Skyhook has been doing since 2008.  Another advantage to this method is that works well indoors, although it usually requires additional WiFi beacons to get the accuracy down to 5-10 meters.  Companies like ZuluTime, Aisle411, and PointInside have been perfecting this approach for retailers like Meijer, Walgreens, and HomeDepot. Keep in mind that a mobile phone doesn't have to connect to the WiFi network in order for it to be located.  The WiFi radio in the phone only needs to be on.  Even when not connected, WiFi radios talk to each other to prepare for a possible connection. 4. Hybrid Approaches Naturally the most accurate approach is to combine the approaches described above.  The more available data points, the greater the accuracy.  Companies like ShopKick like to add in acoustic triangulation using the phone's microphone, and NearBuy can use video analytics to increase accuracy. 5. Magnetic Fields The latest approach, and this one is really new, takes a page from the animal kingdom.  As you've probably learned from guys like Marlin Perkins, some animals use the Earth's magnetic fields to navigate.  By recording magnetic variations within a store, then matching those readings with ones from a consumer's phone, location can be accurately determined.  At least that's the approach IndoorAtlas is taking, and the science seems to bear out.  It works well indoors, and doesn't require retailers to purchase any additional hardware.  Keep an eye on this one.

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