China’s Better Life Selects Oracle® Retail to Support Hypermarket Growth

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Published on Wed, 4 Jul 2012 09:47:01 +0000 Indexed on 2012/07/04 15:21 UTC
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On Monday, China’s first multi-format retailer, Better Life Commercial Chain Share Co. announced that it has selected a broad selection of Oracle solutions including specific Oracle Retail applications to support the growth of its hypermarket operations.

Better Life currently operates 186 hypermarkets, department stores, consumer electronics stores, as well as entertainment and real estate operations across Southern China. The company’s expansion strategy for its hypermarket business is integral to its overall plan for rapid growth in an increasingly competitive market and after evaluating Oracle and SAP, Better Life identified a range of Oracle solutions including components of Oracle Retail Merchandising Operations Management, Oracle Retail Merchandise Planning and Optimization, and Oracle Retail In-Store Operations as key enablers to optimizing its operations.

The Oracle Retail offering will help Better Life to create a consolidated view of product, price, inventory and associated back office information that facilitates improved fulfilment of customer demand.  These solutions will also provide a better understanding of inventory from buying through store transactions, delivering actionable insight with which it can make smarter, more profitable decisions around planning, forecasting and replenishment.

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