Search engine optimization or SEO is a method increasing the amount of traffic or hits to your website, which results in making your website rank high in search engine results. These results are produced whenever an individual types in a keyword or a set of keywords in a search query in search engines like Yahoo!, Google and the like. Being high on the list of search results matters a lot because it makes you more visible to the general public, especially to your target market. This differentiates you from your competitors who may rank low in the search results, or may not even appear in the results lists at all.