Comparing datafeeds from different networks (Affiliate Marketing)

Posted by Logistetica on Stack Overflow See other posts from Stack Overflow or by Logistetica
Published on 2010-03-31T16:55:45Z Indexed on 2010/04/01 13:13 UTC
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Hi,

I am working on integrating affiliate sales into few existing sites. We are using a few merchants who work via different networks (cj, shareasale, linkshare, avantlink).

Now my observation is that all these networks provide data feeds in different formats. But that's not a big problem. My main concern is actually merchants using different titles on same products. I don't want to run into these situations:

a) two listings of the SAME product from N merchants (if titles are just a bit different)

b) one listing of N different products from merchants (if we don't use strict comparison algorithm)

We want to automate everything as much as possible, want to avoid operators scanning listings under question all the time.

How is this problem typically handled?

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