If you're looking to make your website stand out but you reached your limits at HTML coding, then your best bet is to hire a talented flash developer. Flash is the platform of choice for multimedia online and it's rare to find a popular website that doesn't make some use of the software. It's behind almost every online video service, from YouTube to the BBC's iPlayer and it's what makes most of Facebook's fancier features possible. Even simple display advertisements make use of flash for their animated features.