Many businessmen go online without realizing they need to work beyond the construction and launching phases of their websites to make them effective. They can have the best designs and the best content, but if people don't even know such sites exist, then they become practically useless. A business benefits from a website because of the marketing edge it makes possible, but how can a website even market itself when very few people are checking it out? This is the reason why search engine optimization service professionals exist.