As ridiculous and as outrageous as this question might sound, there has been no evident and obvious answer to this. The fact that the process of Search Engine optimization is an art or mere science is something that web scholars have been debating for a long time, and to people's amusement, have still not come to a concrete conclusion. One important step that was taken towards having this question answered or finding an answer to it was asking all the service providers about the way they think of SEO.