How to set up Webtrends to segment paid search campaigns?

Posted by hfidgen on Stack Overflow See other posts from Stack Overflow or by hfidgen
Published on 2009-08-14T13:44:22Z Indexed on 2010/04/21 19:03 UTC
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webtrends

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ppc

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adwords

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api

Hiya,

I'm trying to learn how to set up Webtrends Analytics to segment paid search properly. I've dug up the fact that you need to pass "WT.srch=1" over in the url from the advert, but are there other parameters which you can use to segment:

Campaign
Adgroup
Ad network

I know you can do this with Google Analtics at the drop of a button using the various UTM tags, but Webtrends seems to use the proprietary WT. tags.

Yet I can only find one tag... wtf :P

Anyone able to help? Thanks! H

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