There is a great deal of value in the long-tail of search. The long-tail is basically a query that is over three or four keywords long. Good examples of long-tail queries include "cheap flights to Japan May" or "buy back doors UK." Both of these terms exhibit a great deal of user intent - this means the users behind both terms are very far down the buying cycle and are looking for a website on which they can transact and buy a flight to Japan or purchase a back door.