Recently Google introduced new feature for search engine users. Google now providing personalized search results for everyone who uses Google search engine, without considering they have opted for it or not in the previously available personalized feature. Searchers now have now the options to select or completely opt-out to get personalized search results. Google designed various protections to safeguard searchers privacy. It will raise some concerns when users opt-in instead of opt-out this feature. Below is the deeper look on the new feature.