How important is the website logo on a page?

Posted by meo on Stack Overflow See other posts from Stack Overflow or by meo
Published on 2009-12-09T16:04:22Z Indexed on 2010/05/05 16:48 UTC
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seo

I have stopped to insert "img" tags for the logo of the page. Because its not an image that is part of the content, its a design element but its still a information I want to have control over. So I just write the title in a "a" element as display: block, overflow: hidden and I push the text out with some padding. I think thats a good solution for SEO because you are keeping control of how important the logo should be on a page.

But now my dilemma is starting. How important is the logo of a page?

"A list apart" puts the logo in a h1 element. But is the logo really that important? On article pages you have two H1 elements (the logo and the title of the article) Most of the sites just use a img balbal /a, but I don't like this solution. Because I just want to use img for images that are part of the content...

Its kinda philosophical question, I hope you can give me some input or some articles to read about that...

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