If you are just getting into Search Engine Optimization, it's important that you are aware that content is the most important thing in your website in order to get high ratings. If you decide to hire an SEO Consultant, make sure that you explain to them exactly what you want your website to look like and the content that you would like it to feature. Having fresh and relevant content in your website is the key as that will bring web crawlers back frequently. There are different ways of achieving this while avoiding getting your website removed off of a search engine due to duplicate content.