This is over-simplified but it can help to take the mystery out of getting your web site to rank in Google searches. To rank you have to understand the basics of search engine optimization (SEO) and do step-by-step tasks needed to have your web site show up when someone enters keywords in search engines, such as Google, Yahoo and Bing. If you have a great site but no visitors, it's time to understand what you have to do, or have someone do for you.