Every internet based business needs to go through a well planned and thought out process before it actually gets established and achieving its purpose. Obviously, the process is totally different from how a brick-and-mortar business is started and established but the basics remain the same. One of the key ingredients of the process of establishing an Internet based business is getting your website search engine optimized. Depending upon the size and complexity of business, search engine optimization may turn out to be a very detailed process if you really want it to be effective and useful.