When you speak to your colleagues or you want to convince your client to use Coldfusion for some new project and not some other technology or language they heard of before, which arguments do you use?

I'm asking because I'd like to make presentation to put in my company's portfolio and seems that I can't find any real life, non development kind of arguments. Yes, cfquery and cffunction access="remote" make our lives easier, but client doesn't care too much about us, right?