Link exchange has proved to be one of the easiest ways for a website, especially a just-out one, to get the thick net of backlinks needed for high Google rankings. Whether you're up to bursting your website's visibility by link exchange on your own or with the help of link-exchange software, there are things you'd better know about link exchange and its vital part - writing link-exchange requests. Read on to dig deeper into the traffic- and sales-promising world of link exchange.