SEO or Search Engine Optimization is a vital part of Internet marketing and many people don't have a thorough grasp of it. Not understanding the basics of SEO means that you will struggle to get your websites ranking well and generating traffic. Ultimately, having no knowledge of SEO will cost you money and could cost you your online business. In its simplest form, SEO is all about improving the ranking of your website and its pages in the search engines using specific techniques.