Every emerging technology generation seems to result in a battle of platforms and ideologies - a war between companies for the hearts, minds, dollars and loyalty of consumers for their system of choice. Memories of Microsoft's Internet Explorer finally landing the fatal blow to Netscape, or Google's meteoric rise to power over Yahoo (and the world), are now but footnotes in the history of humanities technological revolution. But no sooner are they forgotten are we plunked into the middle of another war - perhaps the most vicious yet, and the one that may just have the most impact on our...