Many newcomers to the world of online businesses labor under the misconception that a beautifully designed webpage is all it takes to get top rankings with the search engines. Nothing can be further from the truth. Designing your website is only the first step toward achieving search engine top placement for your business. The process known as Search Engine Optimization or SEO must be used. Properly implemented, a well executed SEO strategy will begin to raise your website from the depths of the rankings to the first page.