The pharmaceutical industry is facing new challenges as counterfeit products enter the ethical drug supply chain. Companies need to better secure the movement of their branded products from manufacturing to distribution to the end customer to insure proper efficacy. Pharmaceuticals are of special targets to "knock-offs", non-authorized generics as pirated-products enter the market. Oracle Pedigree and Serialization Manager (OPSM) helps firms' better track and control their products through a unique monitoring process.