How to make the most of GWT's "Search queries"?

Posted by DisgruntledGoat on Pro Webmasters See other posts from Pro Webmasters or by DisgruntledGoat
Published on 2011-06-27T16:03:01Z Indexed on 2011/06/27 16:33 UTC
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seo

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google-webmaster-tools

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keywords

I've been looking at the "Search queries" section in Google Webmaster Tools recently, and it seems like there is a lot of potential there in finding which pages on a site need improvement.

I'm trying to figure out exactly what to sort or filter on. Do I look at pages with a low average position? Low impressions but high clicks? Pages that are rising up/falling down the rankings? What is the low-hanging fruit here?

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