301 Redirects for regional variants of a homepage

Posted by Adam Jenkin on Pro Webmasters See other posts from Pro Webmasters or by Adam Jenkin
Published on 2012-03-06T16:00:18Z Indexed on 2012/04/06 17:42 UTC
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seo

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local-seo

I am planning on implementing a website which has regional homepage variants. For Example:

mycompany.com/europe
mycompany.com/us

The rest of the site is region agnostic and content will continue such as:

mycompany.com/news
mycompany.com/about-us
etc

For homepage (.com) requests, I plan on redirecting users to the correct homepage variant (via 301). If I cannot determine the correct one, I will fallback to redirecting them to the US homepage (/us).

From an SEO point of view, firstly is this ok? or should I be doing anything additional to this for making search engines aware of the regional differences? As crawlers are region agnostic, I plan on directing them to the US page with a 301, or should I have something on the .com page which they use?

Being that the regional homepage's will likely be the most visited pages, they should show up in result sitelinks when searching for mycompany (which I think is a good thing).

Apologies for the slightly open question - I know anything SEO related is more opinion/best practice than fact but am purely looking for advice.

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