Why are intermittent pages disappearing from SERPs?

Posted by Beebee on Pro Webmasters See other posts from Pro Webmasters or by Beebee
Published on 2012-04-09T12:55:50Z Indexed on 2012/04/10 5:44 UTC
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I have a very basical informational site with about 50+ pages. Specifically, there is a page about each site. I have been tracking pages daily for months and they have been streadily increasing in the SERPs. Suddenly, about 3-4 weeks ago, about 20 pages were completely missing from the SERPS, though they were still indexed (I could google a specific text from the page in quotes and it would appear). Since then, pages have been added and removed from SERPs continually, cutting my traffic by about 50%. All I have been adding is information about the sites topic. I haven't stolen content or done anything else that seems like it would cause this.

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