Wierd Results A/B Test in Google Website Optimizer

Posted by Yisroel on Pro Webmasters See other posts from Pro Webmasters or by Yisroel
Published on 2011-03-17T14:57:44Z Indexed on 2012/04/12 23:45 UTC
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testing

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a-b-testing

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google-website-optimizer

I set up a test in Google Website Optimizer that has a 3 variations - original (A), B, and C. In order to further validate the results of the test, I added a variation C that is exactly the same as the original. And thats where the results get weird.

6 days in to the test, the best performing variation is C. It outperforms the original by 18.4%! How is that possible?

Do I now discount the results of this test entirely?

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