Goal completions 10x higher in dashboard

Posted by cjk on Pro Webmasters See other posts from Pro Webmasters or by cjk
Published on 2012-06-01T15:58:51Z Indexed on 2012/06/04 4:48 UTC
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I have the following table in my Dashboard:

Page path level 1    Visits    Goal Completions
-----------------    ------    ----------------
/sub1/               994       1,295
/                    102       3
/sub2/               10        1

I know my conversion rate is 10-20%, and that actually in this period I only had 183 goal completions under /sub1/.

My goal is set as a regular expression for a particular page (/success?.*), and I have a funnel set up which tracks the page before the goal (/action). The actual urls hit would be /sub1/action then /sub1/success?1234 and /sub2/action then /sub2/success?1234.

Why is my table in my dashboard giving me wildly wrong numbers? Have I done something wrong?

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