Its a pleasure to introduce my first initiative, http://ownabook.org/,  which is live now and is in beta.  Go get in the queue to grab your hardcopy of your favorite book or audio as applicable and when published.

There is no catch.  This site is being built using ASP.NET MVC 3, jQuery and other good stuff.  I will open the source once the beta period is over, and filled with more functionality.

Every month a winner will be selected and couriered the book.   The intent behind this service is to help motivate to keep the reading habits alive.  Though it is never guaranteed the winner will read the book, but, nevertheless, being on the positive note is always a good thing.

Hope you will like the service.