Q: social silos: mega trend social suites - do we create social silos + apps silos + org silos ...
A: Social will be less siloed - more integrated into application design. Analyatics is key to make intelligent decisions
- A: its more social be design then social by layer - Better work experience using social design.
Ram Menon: A: Social + Mobile + consumeration is coming together
Q: What is the evolution for social business solution in the next 4-5 years?
Adoption: A: User experience is king - no training needed - We let you participate into a conversation via mobile and email
A:Adoption - how can we measure quality? Literacy - Are people get confident to talk to a invisible audience ?
Ram Meno: A:Adoption - What should I measure ? Depend on business goal you want to active?
Q: How can technology facilitate adoption
Ram Menon at panel discussion about social technology
Ram Menon: 100% of data is in a system somewhere. 100% of collective intelligence is with people. Social System bridge both worlds
Adoption is specific to the culture of the company
- drive adoption is important - activity stream + watch list is most important feature in a social system
Why just adoption? email as 100% adoption?
Ram Menon respond: there is only 1 questions to ask: What is the adoption? you like this ?
- just replacing old technology (e.g. email) with new technology does not help. we need to change model/attitude
Ram Menon: CEO mandated to replace 6500 email aliases with Social Networking Software
A: How to bring interface together . Going from point tools to platform, UI, Architecture + Eco-system is important
Q: How is technology important in Social Business A: - technology is enabler , user experience -easy of use is important
particiapte in panel "Does technology matter? Understanding how software enables or prevents participation"