Does sitewide html refactoring affect Google traffic?

Posted by Name on Pro Webmasters See other posts from Pro Webmasters or by Name
Published on 2012-06-08T12:21:56Z Indexed on 2012/06/08 16:49 UTC
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seo

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html

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google-webmaster-tools

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site-ranking

Good morning,

I have recently made a big structural change on my site and the very next day the number of Google impressions went from 75.000 to 3.000, with a proportional drop of traffic from searches.

No URLs were changed, neither were the page titles or descriptions. Everything is exactly the same, but different looking, except that it does barely appear on Google anymore.

Anybody has a clue to why?

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