Facebook Insights numbers don't add up

Posted by ChristopherJ on Pro Webmasters See other posts from Pro Webmasters or by ChristopherJ
Published on 2012-06-22T05:09:16Z Indexed on 2012/06/22 9:23 UTC
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facebook

I'm having trouble understanding the Facebook stats for a Fan page under reach as they don't seem to add up.

Under the reach tab, if I expand the countries demographics at the top, then the countries listed add up to around 16k people.

But scrolling down under reach, the graph reaches as high as 260k in a particular week.

From what they say, it seems that both the graph and demographics are talking about unique users, so where are the other 244k unique users that are in the graph but seemingly not from any country on Earth?

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