A lot of "(direct) / (none)" traffic in Google Analytics

Posted by Yoga on Pro Webmasters See other posts from Pro Webmasters or by Yoga
Published on 2012-08-03T08:28:26Z Indexed on 2012/08/29 15:50 UTC
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my web site has a lot of "(direct) / (none)" traffic (over 50%) in Google Analytics, but under the "Audience", 100% are new visitors, why is that?

I am quite sure most of the Audience should be new visitor, but why so many "(direct) / (none)" traffic?

Update: Actually we have launch a new site which this number drop significantly, so I am interested in knowing why the number was so high in the past.

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