E-commerce + CMS: 2 sites or one?

Posted by Guandalino on Pro Webmasters See other posts from Pro Webmasters or by Guandalino
Published on 2012-09-14T21:06:51Z Indexed on 2012/09/14 21:48 UTC
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seo

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domains

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cms

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ecommerce

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strategy

Ok, let's say that a customer already has a CMS managed web site but now wants to sell goods online using an E-commerce platform (Magento in this case).

My question is, does it make any difference between choosing to have just one site running both CMS and E-commerce (www.mycompany.com, or to have one site for the CMS (www.mycompany.com) and another (www.mycompany-shop.com) for E-commerce?

I'd like to know the pros and cons of these approaches, so that I can advice the customer for the best.

--EDIT I forgot to say that I'd prefer to have 2 separated web sites. This way I shouldn't have to learn how to integrate them together (one in Python, the other in PHP).

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