Help Creating a Google Analytics Funnel for Check out process

Posted by Drew on Pro Webmasters See other posts from Pro Webmasters or by Drew
Published on 2012-09-15T09:38:34Z Indexed on 2012/09/15 9:51 UTC
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have a funnel question.

I am currently working on tracking (through GA) guest and logged in member activity once they get to my sites shopping cart. But need help with setting up funnels. Specifically to see;

  • Total sales
  • Logged in member total sales
  • List item

Guest member sales

The urls associated to the check out proces are:

Logged in members

  • /cart (arriving to checkout)
  • /checkout (checking out as a logged in member)
    • /checkout/confirmation (thank you - confirmed sale)

Guest members - /cart (arriving to checkout) - /checkout-guest (checking out as a guest) - /checkout/confirmation (thanks you - confirmed sale)

I've tested the funnels set up for the above with 9 transactions. But the end maths doesn't seem to line up.

Total sales funnel shows 9 completed transactions when only tracking these to urls: - /cart - /checkout/confirmation Which is great - cause it's working

Logged in member sales show a total of 9 completed transactions based on each step of the logged in url steps (above) being tracked in a funnel. Not good because this number should be 3.

Guest check out funnel (see guest steps above) shows 9 as well. What the?!?!?!?

The results I am looking for should reflect the following - total sales = 9, logged in members = 3, guest members = 6

Is there any way to set these urls up so that the funnels report the correct results - or do I need to changed the urls and provide logged in members and guest stand alone purchase confirmation pages (this would mean I can not track total sales which combine results from both streams)?

Any knowledge in this area is welcome.

Thanks.

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