We’ve set up tracking through custom variables in Google Analytics to measure which offices are getting the most traffic. The custom var consists out of the key (=office) and value = (office name).

In our Custom Var tab in audience we get no data (actually we got 1 hit, but we think the data is way off).

When we setup advanced segments with the filters on key and value we get the correct data. Now we are wondering why we aren’t getting that data in the custom var tab.