Off the Charts: Getting Cost Data into Google Analytics

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Published on Wed, 28 Nov 2012 00:08:52 +0000 Indexed on 2012/11/28 5:05 UTC
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With Analytics' new Cost Data Upload feature, users can measure and analyze non-Google cost data to calculate paid campaign effectiveness. Developers are able to build solutions to upload exported cost data into Analytics so marketers can have a unified view of their campaign spend - all within the Google Analytics interface. Join Google Analytics' Developer Advocate Pete Frisella to dive into the implementation of this new feature through the robust Analytics APIs.
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