Adsense ads are not a good fit for my site

Posted by Ryan Grush on Pro Webmasters See other posts from Pro Webmasters or by Ryan Grush
Published on 2012-12-09T02:59:51Z Indexed on 2012/12/09 5:19 UTC
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google-adsense

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keywords

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optimization

I run an academic network for college students to communicate at particular universities and we run Google Adsense. The site pulls in a decent amount for a side project but our CTR is horrible <0.2% and our RPM is equally low.

The problem lies in the fact that Google pegs us as an education site (which we are) but shows our users ads for U of Phoenix, Devry U and other for-profit universities. All of our users are students of the more higher-caliber institutions and therefore have no use for these ads. I've known about this problem for some time but I don't know what to do to show more relevant ads instead (i.e. Spring Break, school apparel, poker, sports, etc). What would be the best way to change this?

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