URL structure for content that is updated daily

Posted by Brendon on Pro Webmasters See other posts from Pro Webmasters or by Brendon
Published on 2013-06-30T13:13:57Z Indexed on 2013/06/30 16:28 UTC
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A small, simple site I am working on displays a single page with the day's best offers on it. The user is able to move back and forth between previous days. Which of the following URL structures works best?

Structure 1

  • /index.html -- today's best offers
  • /2013-06-29.html -- yesterday's best offers, etc.

Structure 2

  • /index.html -- 302 redirects to /2013-06-30.html (or whatever today is)
  • /2013-06-30.html -- today's best offers
  • /2013-06-29.html -- yesterday's best offers, etc.

I quite like structure 2 from the user's point of view (they can share content easily), but I am a bit concerned about updating the redirect from /index.html every single day -- would this perhaps have unintended SEO consequences?

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