Are backlinks transitive when old URL is forwarded to new URL?

Posted by JVerstry on Pro Webmasters See other posts from Pro Webmasters or by JVerstry
Published on 2013-10-28T12:29:11Z Indexed on 2013/10/28 16:15 UTC
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url

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301-redirect

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Backlinks

Say there are two companies operating in the same industry: www.companya.com and www.companyb.com. Company A has acquired some backlinks over time.

Company B acquires company A and decides to only use its URL. It forwards properly all links from www.companya.com to www.companyb.com.

Will company B benefit from the backlinks of www.companya.com through the redirection? Is it worth the effort from a backlink perspective only?

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