Can DFP slots be parameterized?

Posted by EricSchaefer on Pro Webmasters See other posts from Pro Webmasters or by EricSchaefer
Published on 2011-04-17T16:39:28Z Indexed on 2013/11/11 16:18 UTC
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advertising

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doubleclick

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google-dfp

I am using Doubleclick For Publishers (small business) for serving ads on a news website. I want to server a certain ad only an article pages for a certain category. With openX I created a zone per category but I think this is very inflexible. Is it possible to parameterize a slot? Like calling GA_googleFillSlot(SLOT_NAME, CATEGORY); and parameterize a banner to be viewed in slot SLOT_NAME with category CATEGORY?

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