Google analytics and Adwords showing very different figures

Posted by Dave Rook on Pro Webmasters See other posts from Pro Webmasters or by Dave Rook
Published on 2014-03-12T14:08:55Z Indexed on 2014/06/10 21:48 UTC
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google-analytics

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google-adwords

In AdWords I have 1 advert running only. The landing page includes a querystring so I can track it. EG, www.mydomain.com/products?source=CPC

I also use Google Analytics.

For February I have approx 1450 clicks in AdWords. This means, 1450 went to my website.

In Google Analytics, according to my landing page, there were only ~850 visits.

In Google Analytics, in the Acquisition -> All traffic page, it suggests that Google CPC brought 517 visits...

I know tracking tools are not 100% reliable but this figure seems to be showing something is very wrong.

How can I tell which of the figures is accurate or is this just a limitation of reporting tools?

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