Missed Larry Ellison's big announcement this morning? Today, Oracle announced . Oracle Database In-Memory.  Oracle Database In-Memory  transparently extends the power of Oracle Database 12c to enable organizations to discover business insights in real-time while simultaneously increasing transactional performance. Here's why you should care - this new breakthrough technology enables enterprises to get faster answers to business questions ultimately leading to faster business action. Oracle Database In-Memory delivers leading-edge in-memory performance without the need to restrict functionality or accept compromises, complexity and risk. Deploying Oracle Database In-Memory with virtually any existing Oracle Database-compatible application is as easy as flipping a switch--no application changes are required.  For more information on Oracle Database In-Memory go to http://www.oracle.com/us/corporate/press/2215795