Avoid pagination pages from appearing higher than real content in SERPS

Posted by WordPress Developer on Pro Webmasters See other posts from Pro Webmasters or by WordPress Developer
Published on 2014-08-19T09:37:04Z Indexed on 2014/08/19 10:31 UTC
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I have a gallery-type website that has about 20k of pages and naturally it uses pagination. However, sometimes /page/2 appears higher in search results than /post/201339 for example.

I'd like to give emphasis to the actual content (posts, videos, whatever the site is about) and not on pages that merely list this content in a paginated matter.

What is the best way to avoid this issue? Maybe a NOINDEX,FOLLOW meta tag on the paginated pages?

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